Use it
Apply the framework to your own business, your studies, your client work or your teaching. No account, no licence fee, no request for permission.
A framework, freely given
Take it.
It was built to be used.
The Omnigoal is a theoretical framework for business strategy. It is not software, not a product and not a service — it is a way of organising thinking, published openly so that anyone can pick it up and put it to work.
What you are free to do
Everything below is already permitted. There is nothing to sign and no one to ask.
Teach it
Bring it into a classroom, a workshop or a boardroom. Reproduce the cores and objects in your own slides, handouts and course material.
Adapt it
Rename a core, drop the ones that do not fit, add your own. A framework that cannot bend to its context is not much of a framework.
Build on it
Extend it, publish your version, take it somewhere it has not been. Where the structure is still recognisably The Omnigoal, name it as such.
Keep its name
The framework is free to use. What is asked in return is simply that it keeps its name.
Copyright covers the way something is written and drawn, not the thinking underneath it. Anyone is free to reason the way this model reasons, in their own words, and owe nothing for it. What travels with a framework is its name — and that is the part worth keeping intact.
So if what you are working with is still recognisably this model, call it The Omnigoal and name Andreas Baggesen as the person who built it. That is the whole of what is asked.
This matters less for the author than it does for the model. It is what lets two people who both say “the Goal Core” mean the same thing, and what lets anyone who finds it useful trace it back and read it in full rather than second-hand.
A mention is plenty
The Omnigoal by Andreas Baggesen
Describing the model in your own words? Then this is a courtesy, not a requirement. Reproducing the text or the diagrams? Then the licence below asks for a little more.
And the same thing, made formal
The written model and its diagrams are released under a Creative Commons Attribution 4.0 licence. You may use them commercially, adapt them and redistribute them. In return the licence asks that you name the creator, link to the licence, and say if you changed anything.
It is here mostly so that universities, publishers and anyone with a legal department have something concrete to point at.
The Omnigoal © 2023 by Andreas Baggesen is licensed under Creative Commons Attribution 4.0 International
The licence applies to The Omnigoal as a model — its structure, the eight cores and the objects within them, their descriptions and the core diagrams. This website is where the model is published, not the subject of the licence: its photography, design and code are not included.
No warranty
The Omnigoal is a structure for thinking, not professional advice. It does not know your market, your balance sheet or your circumstances. Decisions made with it are yours, and so are their outcomes — and the licence itself gives no warranties either.