Verbal system · The naming rules · Element
The pattern
How names are constructed.
The part
What it is
Descriptive, coined, or the master brand plus a descriptor. Each has different costs in memorability, protectability and search.
Consistency within a tier matters more than the choice itself. Mixed conventions read as a portfolio assembled by acquisition.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the naming rules
The checks
What must be verified before a name is used.
LearnThe approval
Who decides a new name, and how quickly.
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