Visual system · The distinctive assets · Element
The protection
What protects the asset, legally and practically.
The part
What it is
Registration where possible, and consistent use where not. An unregistered asset used consistently for a decade has a real claim; one used loosely has neither.
The practical protection matters more day to day: who can change it, and whether anyone would notice if they did.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
IP registration
Links to the intellectual property schedule where the asset is registered.
Reference shared typePractical risk
How the asset could be diluted, which is usually by well-meant variation.
Text shared type
The other elements in the distinctive assets
The assets
Each element that carries recognition on its own.
LearnThe recognition
How strongly the asset is attributed to the brand.
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