The story · The narrative · Element
The subject
What the story is actually about.
The part
What it is
Not what the company does. What the story is about — the idea a listener would take away and repeat as the point.
A story whose subject is “we grew quickly” is about the company; a story whose subject is a problem someone cared about is about something.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
About the company
Whether the subject is the organisation itself, which weakens it.
Choice shared type
The other elements in the narrative
The told version
The story as someone would actually say it out loud.
LearnThe origin
Where the story starts.
Learn