Segment differences · The internal reading · Element
The candidate view
How people considering working there see the brand.
The part
What it is
The employer brand is a separate picture built from different sources — reviews, former employees, the recruitment process itself.
It affects who applies, which affects capability, which eventually affects everything else in this core.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.