The accounting position

Whether and how the brand appears in the accounts.

The part

What it is

Internally generated brands are generally not recognised; acquired ones are. That asymmetry means the balance sheet is a poor guide to brand value in either direction.

Where a brand is carried at a value, impairment testing applies and connects this work to the financial reporting cycle.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.