Seasonal moments · The lead times · Element
The competition
How contested the moment is.
The part
What it is
A crowded moment requires either earlier preparation or a different angle. An uncontested one requires neither.
Observable from the previous year: how much competitor activity there was and how much attention was available.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the lead times
The start date
When work has to begin.
LearnThe reserved capacity
What production capacity is held for it.
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