Formats · The job · Element
The audience
Who the format is for.
The part
What it is
Named as a segment rather than as everyone. A format for the whole market is a format built to nobody’s attention span in particular.
The state they are in matters as much as who they are. The same person reads differently at their desk and on a train.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.