Drop-off · The losses · Element
The largest
Which stage loses the most.
The part
What it is
By value, since that is what the organisation is trying to recover. It is frequently a stage nobody has been working on.
Improving it by a few points is usually worth more than doubling the top of the funnel and costs considerably less.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.