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Enter The Omnigoal

Every part of a business is a world of its own. Pick one and travel there, land on what is inside it, and keep going in, all the way down to the smallest detail. Follow a thread when one catches your eye. No part of the framework makes much sense alone, and that is the thing worth discovering.

• Goal Corewhat you are actually trying to do.
• Business Corewhat you have to work with.
• Brand Corehow you come across.
• Vision Corewho you are, and who you are trying to become.
• Market Corethe world you are in.
• Data Corewhat you have noticed, and what you remember.
• Time Corehow the hours actually get spent.
• Omni Corewhat it is like to deal with you.