Brand values · The stated values · Element

The surfaces

Where the value is actually stated.

The part

What it is

A value that appears only in the brand book is not an outward value. The surfaces are where it is said in the ordinary course of business — the site, the contract, the job advert, the way a refusal is worded.

Listing them is also how the claim gets audited later, because each surface is a place the value can quietly stop being said.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.