Brand values · The traceability · Element
The unsaid
Core values that are never stated outwardly.
The part
What it is
Some are held back deliberately, because saying them would invite a comparison the organisation does not want or would commit it in public before it is ready.
Most are held back by accident. A commitment the organisation has genuinely paid for and never mentioned is the cheapest brand material it owns, and it stays unused until someone lists it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.