Brand values · The traceability · Element

The parent

Which core value the outward value comes from.

The part

What it is

Named rather than assumed. The link is usually obvious to whoever wrote the wording and to nobody else, which is exactly the kind of knowledge that leaves with a person.

An outward value with no parent is not automatically wrong. It is a claim the organisation has taken on without an internal commitment holding it up, and it should be recorded as that.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.