Verbal system · The vocabulary · Element
The customer words
What customers actually call these things.
The part
What it is
Collected from support tickets, search queries and sales calls. It is usually different from the internal vocabulary and usually simpler.
Where they diverge, the decision to keep the internal word is legitimate and should be made rather than defaulted to.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the vocabulary
The preferred terms
The word the organisation uses for each thing.
LearnThe avoided words
Words the brand does not use.
Learn