Verbal system · The vocabulary · Element
The preferred terms
The word the organisation uses for each thing.
The part
What it is
One term per concept, with the alternatives listed as not-used rather than left implicit.
Capitalisation and formatting belong here too, since inconsistent product naming is the most visible form of this problem.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the vocabulary
The avoided words
Words the brand does not use.
LearnThe customer words
What customers actually call these things.
Learn