Visual system · The application rules · Element
The hard cases
The constrained contexts the system has to survive.
The part
What it is
Very small sizes, single colour, dark backgrounds, square crops, no imagery, someone else’s template. Each needs a specified answer.
The list is finite and knowable, and writing it once removes most of the improvisation.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the application rules
The co-branding
How the identity behaves next to someone else’s.
LearnThe departures
When the rules may be broken, and by whom.
Learn