Visual system · The application rules · Element
The co-branding
How the identity behaves next to someone else’s.
The part
What it is
Partner logos, marketplace listings, sponsored placements and joint material all require a rule about relative size, order and separation.
Without one, the answer is negotiated per case by whoever has least at stake.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the application rules
The hard cases
The constrained contexts the system has to survive.
LearnThe departures
When the rules may be broken, and by whom.
Learn