Message architecture · The audience variants · Element
The invariants
What must be identical across every audience.
The part
What it is
Facts, commitments and anything that could be checked. Emphasis may vary; substance may not.
Naming the invariants in advance is what makes the variants safe to produce without central review of every piece.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the audience variants
The variants
The version used for each audience.
LearnThe contradiction check
Reading the variants together to find what conflicts.
Learn