Message architecture · The audience variants · Element
The contradiction check
Reading the variants together to find what conflicts.
The part
What it is
Done as a scheduled step rather than when a problem appears, because by then the contradiction has been published.
The common conflicts are growth claims to investors against stability claims to customers, and culture claims to candidates against efficiency claims elsewhere.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the audience variants
The variants
The version used for each audience.
LearnThe invariants
What must be identical across every audience.
Learn