The tellers · The external tellers · Element
The carriers
Who outside the organisation tells the story.
The part
What it is
Advocate customers, partners with a commercial interest, analysts, journalists and anyone with a public voice in the category.
The list overlaps with the loyalty work, where observed advocates are already identified.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the external tellers
The equipment
What each has been given to work with.
LearnThe actual telling
What they actually say.
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