Attribute · Quantity

Measure

An indicator with a threshold and a direction — a number that settles something.

The type

What it is

Where a number reports, a measure decides. It carries what counts as met, which way is better, and how often it is read.

One measure per goal is a discipline rather than a simplification. Several allow a goal to be reported as succeeding on whichever one happens to be moving.

How it is recorded

The indicator, the threshold, the direction of good, and the reading cadence.

Examples

Onboarding time under 4 days, lower is better, read monthly
NPS above 40, read quarterly

The usual mistake

A measure that is easy to influence directly will be influenced directly, and stops measuring anything.

Shared across the framework

Where this type is used

277 places in the framework carry this type. Each names it locally; the definition stays here.

Goal Core12 places

MeasurePurpose · Stakeholder rationale · Value statement per group · EvidenceThe indicator used, with what counts as the claim being met.
MeasureShort term goals · Quarterly objectives · The measure per objective · The indicatorThe indicator, its threshold and which direction counts as better.
Leading measureShort term goals · Leading indicators · The indicator set · The pairingsThe indicator that moves first.
Lagging outcomeShort term goals · Leading indicators · The indicator set · The pairingsThe result it is meant to predict.
Full arrivalLong term goals · Long-range ambition · The arrival test · The thresholdThe value that counts as having reached it.
Partial arrivalLong term goals · Long-range ambition · The arrival test · The thresholdThe value that counts as substantially reached.
Primary standardLong term goals · Growth horizons · Measures per horizon · The standardsWhat success looks like at this distance.
Expected positionStrategic goals · Horizon and measures · The horizon · The checkpointsWhere the measure should stand by then.
MeasureStrategic goals · Horizon and measures · The primary measure · The indicatorThe indicator, with direction and threshold.
Counter-measureStrategic goals · Horizon and measures · The primary measure · The gaming riskWhat would reveal it if that happened.
MeasureStrategic goals · Horizon and measures · Supporting measures · The context measuresThe supporting indicator.
GuardrailStrategic goals · Horizon and measures · Supporting measures · The guardrailsWhat must not deteriorate.

Business Core45 places

ScoreHR · Retention and engagement · The engagement read · The resultThe value on its stated scale, kept comparable between rounds.
Cost of the painValue Proposition · Customer jobs and pains · The pain list · The severityIn hours, currency or failure rate — the unit the customer would recognise.
Effort spentValue Proposition · Customer jobs and pains · The pain list · The workaroundEffort already committed is the most reliable evidence of how much the pain is worth.
ImprovementValue Proposition · The offer · The value map · The strengthHow much of the pain is removed, in the unit the pain was measured in.
Switching costValue Proposition · Differentiation · The alternative set · The do-nothing caseWhat change costs the customer in effort, risk and disruption.
Current readingCore Competencies · Protecting · The erosion watch · The indicatorsWhere it stands now, which is what a later reading is compared against.
ThresholdCore Competencies · Protecting · The erosion watch · The triggerThe level at which action is taken, set before the reading arrives.
Practical capacityBusiness Assets · Utilisation · The utilisation measure · The denominatorThe denominator, after realistic deductions.
Theoretical maximumBusiness Assets · Utilisation · The utilisation measure · The denominatorHeld alongside, because the gap between the two is itself informative.
Demand variabilityBusiness Assets · Utilisation · The target set · The headroomHow much demand actually moves, which is what sizes the headroom.
Failure rateBusiness Assets · Lifecycle · The replacement schedule · The conditionHow often it fails, which rises before it fails terminally.
VariabilityOperational Systems · Process design · The time analysis · The processing timeHow much the time varies, which affects queues more than the average does.
Expected effectOperational Systems · Process design · The future-state design · The changesHow much time or rework it should remove, so it can be checked.
ToleranceOperational Systems · Standards and quality · The standard · The toleranceThe acceptable range, stated in the same unit as the condition.
Expected effectOperational Systems · Continuous improvement · The improvement log · The expectationThe predicted improvement, in the unit that will be measured.
Baseline valueOperational Systems · Continuous improvement · The measurement · The baselineThe reading before the change.
Normal variationOperational Systems · Continuous improvement · The measurement · The baselineThe spread, without which no after-reading can be judged.
After valueOperational Systems · Continuous improvement · The measurement · The after readingThe reading following the change.
TargetPartners · Partner selection · The partnership case · The success definitionThe level that counts as success, in a unit that will be measurable.
StandardPartners · The agreement · The obligations · The service levelsThe level committed to, in a unit both sides can measure.
ActualPartners · Value review · The performance record · The deliveryThe actual level, which shows margin as well as compliance.
By how muchStakeholders · Reporting · The report content · The changesThe size, against period and against plan.
Assumed valueFinance · Budgeting · The budget · The assumptionsThe specific input used.
ThresholdFinance · Forecasting · The scenario set · The signalsThe level at which it counts as confirmation.
ToleranceFinance · Financial reporting · The close calendar · The estimatesHow much error is acceptable, agreed in advance.
VariabilitySupply Chain · Sourcing · The total cost comparison · The quality costHow consistent the input is, which the process must absorb.
VariabilitySupply Chain · Sourcing · The total cost comparison · The lead time costThe spread, which is what sizes the safety stock.
DistanceSupply Chain · Logistics · The network · The distance to demandDistance or transit time from node to demand.
SpreadSupply Chain · Logistics · The lead time record · The variabilityHow much the time varies.
Segment variabilitySupply Chain · Logistics · The lead time record · The segmentsHow much it varies, which is where the buffer requirement originates.
Demand variabilitySupply Chain · Inventory · The reorder rules · The safety stockHow much demand moves, which is one of the two inputs.
Lead-time variabilitySupply Chain · Inventory · The reorder rules · The safety stockThe input most often omitted, and frequently the larger one.
TurnoverSupply Chain · Inventory · The ageing report · The movement rateHow many times the stock turns per year.
Practical outputManufacturing Operations · Capacity planning · The capacity model · The resourcesMeasured rather than specified capacity per period.
Theoretical outputManufacturing Operations · Capacity planning · The capacity model · The resourcesThe specification, held alongside so the gap is visible.
System outputManufacturing Operations · Capacity planning · The capacity model · The constraintWhat the whole system can produce, set by this resource.
Peak levelManufacturing Operations · Capacity planning · The demand plan · The peaksHow high demand goes.
Against constraint capacityManufacturing Operations · Production flow · The flow measure · The throughputHow close throughput is to what the constraint allows.
SpreadManufacturing Operations · Production flow · The flow measure · The lead timeHow much it varies, which is what a promise must cover.
ToleranceManufacturing Operations · Quality management · The specification · The tolerancesThe acceptable range.
Measurement precisionManufacturing Operations · Quality management · The specification · The measurement methodHow precise, which must be well inside the tolerance.
SpreadManufacturing Operations · Quality management · The capability measure · The variationHow much output varies.
Process meanManufacturing Operations · Quality management · The capability measure · The centringWhere output centres.
TargetManufacturing Operations · Quality management · The capability measure · The centringThe middle of the tolerance.
OffsetManufacturing Operations · Quality management · The capability measure · The centringThe distance between them, which is separately correctable.

Brand Core43 places

HeadroomBrand promise · Deliverability · The breaking point · The headroomDistance between current conditions and the failure point.
TargetBrand promise · Deliverability · The operational commitment · The internal standardsThe level required, in a unit that is already measured.
Gap to promiseBrand promise · Communication · The expectation set · The actual expectationHow far their expectation exceeds what was committed to.
Promised levelBrand promise · Communication · The margin · The promised levelWhat is committed to, in a measurable unit.
Typical deliveryBrand promise · Communication · The margin · The delivered levelWhat is normally achieved.
Reliable levelBrand promise · Communication · The margin · The delivered levelWhat is achieved in the great majority of cases, which is what a promise should sit near.
SpreadBrand promise · Communication · The margin · The delivered levelHow much delivery varies, which is what determines the margin needed.
MarginBrand promise · Communication · The margin · The tradeThe distance between promised and reliable delivery.
Against expectedBrand promise · Keeping it · The failure record · The rateHow it compares with the rate the chosen margin implies.
Depth of fallBrand promise · Keeping it · The trust reading · The recovery lagHow far belief dropped.
ContrastBrand Identity · Visual system · The specifications · The colourContrast ratio against the surfaces it is used on.
ValueBrand Identity · Visual system · The specifications · The constructionThe dimension, in relative units where possible.
Switching costBrand Positioning · Frame of reference · The comparison set · The inaction caseWhat change costs the customer in effort and risk.
VolumeBrand Positioning · Frame of reference · The entry points · The unclaimedHow much demand originates there.
Deals affectedBrand Positioning · Points of difference · The parity points · The blockersHow much consideration it is costing.
Demand forgoneBrand Positioning · Points of difference · The accepted trade-off · The costWhat the trade-off costs in customers or deals.
RecognitionBrand Positioning · Brand architecture · The portfolio map · The costHow known it is, which determines what retiring it would cost.
GapBrand Value · Awareness · The recall measure · The gapRecognition minus recall.
OpportunityBrand Value · Awareness · The situations · The absentHow much demand it represents.
Distance to leaderBrand Value · Awareness · The comparison · The relative positionHow far behind the leading brand.
StrengthBrand Value · Associations · The scoring · The strengthHow readily it comes to mind.
IntensityBrand Value · Associations · The scoring · The favourabilityHow strongly held, which matters more than direction alone.
Relative preferenceBrand Value · Loyalty · The attitude · The preferenceHow the brand rates against the alternatives considered.
StrengthBrand Value · Loyalty · The lock-in · The sourcesHow much it actually holds them.
Preference at that pointBrand Value · Loyalty · The lock-in · The expiryWhat would be carrying the relationship afterwards.
ValueBrand Value · Valuation · The method · The inputsThe value applied.
ResultBrand Perception · Measuring perception · The reading · The resultsThe figure, on its stated scale.
Previous waveBrand Perception · Measuring perception · The reading · The resultsThe comparison, without which the number means little.
ChangeBrand Perception · Measuring perception · The reading · The movementMovement since the previous wave.
Normal variationBrand Perception · Measuring perception · The reading · The movementThe band within which movement is noise.
Estimated sizeBrand Perception · Measuring perception · The limits · The known biasesRoughly how much, where it can be estimated.
SizeBrand Perception · The identity–image gap · The comparison · The distanceHow large the discrepancy is.
Volume affectedBrand Perception · The identity–image gap · The priority gaps · The consequenceHow much of that behaviour is at stake.
DifferenceBrand Perception · Segment differences · The differences · The divergencesHow far apart the segments are.
Gap sizeBrand Perception · Segment differences · The differences · The conversion gapHow far apart the two views are.
StrengthBrand Perception · Segment differences · The internal reading · The employee viewHow strongly held.
Believed customer viewBrand Perception · Segment differences · The internal reading · The employee viewWhat they think customers think, which is usually wrong in a consistent direction.
GapBrand Perception · Segment differences · The internal reading · The confidence gapDistance between assumed and actual customer view.
ThresholdBrand Perception · Shifting perception · The target perception · The measureWhat movement counts as success.
Expected at this pointBrand Perception · Shifting perception · The horizon · The checkpointsWhat should be visible — exposure, then behaviour, then perception.
Share of outputBrand Narrative · Message architecture · The master message · The competing messagesHow much of the material carries it instead.
Relative performanceBrand Narrative · Message architecture · The supporting messages · The relationshipHow it performs against the master message.
ReachBrand Narrative · The tellers · The external tellers · The carriersHow many people they reach.

Vision Core9 places

TodayVision Statement · Reachability · The gap · The current positionCurrent position, in the vision’s own terms.
RequiredVision Statement · Reachability · The gap · The required positionWhat the vision requires at the horizon.
Current readingVision Statement · Progress · The markers · The measuresWhere it stands now.
Required at horizonVision Statement · Progress · The markers · The trajectoryWhat the reading has to be for the vision to hold.
Required nowVision Statement · Progress · The markers · The trajectoryWhere it should be at this point on the path.
Against pathVision Statement · Progress · The review · The readingDistance from where it should be.
ThresholdVision Statement · Progress · The revision trigger · The triggersWhat reading or event counts as the trigger firing.
Previous rateMission Statement · Recognisability · The reading · The rateThe last reading, so drift is visible.
Change since lastMission Statement · Recognisability · The gap · The sizeWhether the gap is widening.

Market Core46 places

FrequencyMarket Opportunities · Sizing · The build-up · The frequencyHow often a customer buys, or the replacement cycle.
Implied valueMarket Opportunities · Sizing · The sanity check · The implicationsThe implied share, volume or capacity.
Their figureMarket Opportunities · Sizing · The sanity check · The comparatorThe observable number.
ReadingMarket Opportunities · Growth and direction · The stage · The signalsWhat it currently shows.
ScoreMarket Opportunities · Opportunity assessment · The attractiveness · The scoreThe rating on this criterion.
Buyer powerMarket Opportunities · Opportunity assessment · The attractiveness · The intensityHow much leverage customers have on price.
ScoreMarket Opportunities · The shortlist · The rejected · The declinedHow it rated, so near-misses are identifiable.
ThresholdCompetitors · Monitoring · The trigger · The thresholdThe level that counts as significant.
Behavioural differenceTarget Audience · Segmentation · The basis · The prediction testHow differently the segments actually behave.
DistributionTarget Audience · Segment value · The lifetime value · The spendHow concentrated the spend is within the segment.
Value to cost ratioTarget Audience · Segment value · The ranking · The ratioLifetime value divided by acquisition cost.
DivergenceTarget Audience · Segment value · The ranking · The two ordersHow far apart the two positions are.
RatioTarget Audience · Where they are · The cost to reach · The comparisonWhether the place earns its cost for this segment.
SpreadCustomer Journey · The buying stages · The duration · The stage timeHow much it varies.
ChangeCustomer Journey · Drop-off · The losses · The trendMovement in the loss rate over time.
DifferenceCustomer Journey · Drop-off · The correct filtering · The adjusted rateHow much unsuitable demand is entering.
EffectivenessCustomer Journey · What moves people forward · The triggers · The presenceHow often it works, where that is measurable.
Rough magnitudeCustomer Journey · Attribution · The model · The biasHow large the distortion is, where it can be estimated.
InflationCustomer Journey · Attribution · The unobservable · The misassignmentRoughly how much that channel is overstated.
DifferenceCustomer Journey · Attribution · The holdout · The resultThe measured gap between test and control.
Normal variationCustomer Journey · Attribution · The holdout · The resultThe band the difference must exceed.
Success thresholdMarketing Channels · Channel selection · The experiment · The testsWhat result would justify continuing, set in advance.
Rough sizeMarketing Channels · Channel economics · The spillover · The misattributed creditHow much credit is being displaced.
EvidenceMarketing Channels · The mix · The sequence · The lagWhat the estimate rests on.
Effect sizeMarketing Channels · The mix · The interactions · The liftsHow much, where it can be estimated.
Estimated overlapMarketing Channels · The mix · The interactions · The cannibalisationHow much of the volume would have arrived anyway.
OvercountMarketing Channels · The mix · The interactions · The net effectThe gap, which is the size of the attribution problem.
Historical similarityMarketing Channels · Testing and incrementality · The test design · The controlHow closely the two tracked before the test.
DifferenceMarketing Channels · Testing and incrementality · The result · The differenceThe gap between test and control.
Normal variationMarketing Channels · Testing and incrementality · The result · The noise bandHow much the sets differ without any intervention.
Estimated incrementalityMarketing Channels · Testing and incrementality · The result · The verdictWhat share of reported performance appears to be real.
Previous resultMarketing Channels · Testing and incrementality · The decision · The retestWhat the last test found, so change is visible.
How it would showContent Type · Job per format · The job · The changeWhat would be observable if it worked.
RangeContent Type · Production · The cost per format · The costHow much it varies within the format.
Current trafficContent Type · Reuse and lifespan · The retirement · The auditWhether it is still being found.
Observed demandContent Calendar · Seasonal moments · The audience calendar · The sourceWhether enquiries actually rise at this point.
ResultContent Calendar · Seasonal moments · The record · The outcomeWhat the activity produced.
Against last yearContent Calendar · Seasonal moments · The record · The outcomeHow it compared with the previous occurrence.
Against expectationContent Calendar · Seasonal moments · The record · The outcomeHow it compared with what was planned for.
GapContent Calendar · Capacity · The available capacity · The conversionThe difference, which is what will be cut.
Its capacityContent Calendar · Capacity · The constraint · The next constraintHow much throughput it would allow.
Incremental reachSales Channels · Route to market · The trade · The reachCustomers reached that could not be reached directly.
SizeSales Channels · Route to market · The coverage map · The uncoveredHow much demand it represents.
Support volumeSales Channels · Channel performance · The contribution · The cost to serveHow many contacts a customer from this route generates.
DivergenceSales Channels · Channel performance · The contribution · The rankingHow far apart the two are.
Against directSales Channels · Channel performance · The customer quality · The expansionHow it compares with directly acquired customers.

Data Core35 places

DifferenceKPI management · Definitions · The reproducibility test · The divergenceHow far apart the two answers were.
Size of breakKPI management · Definitions · The version record · The breakHow much the definition change moved the number.
TargetKPI management · Targets and thresholds · The target · The levelThe level to be reached.
Typical varianceKPI management · Targets and thresholds · The target · The historyHow far from target the readings usually sit.
Upper boundKPI management · Targets and thresholds · The variation band · The bandTop of the normal range.
Lower boundKPI management · Targets and thresholds · The variation band · The bandBottom of the normal range.
ThresholdKPI management · Targets and thresholds · The action threshold · The levelThe level that triggers a response.
Distance from bandKPI management · The review · The exceptions · The flaggedHow far outside normal.
Measure afterKPI management · The review · The decisions · The effectWhere the reading went following the action.
DifferenceData Collection · The sources · The source map · The disagreementsHow far apart the values are.
MagnitudeData Collection · Data quality · The causes · The patternHow large the resulting bias is.
ThresholdPerformance Analysis · The question · The changing answer · The thresholdThe level at which the decision changes.
Required precisionPerformance Analysis · The question · The changing answer · The precisionHow accurate the answer must be.
Current beliefPerformance Analysis · The question · The changing answer · The priorWhat they expect the answer to be.
Distance to thresholdPerformance Analysis · The question · The changing answer · The priorHow far the belief sits from the decision point.
TolerancePerformance Analysis · The question · The precision needed · The requirementHow much error the decision can absorb.
Precision deliveredPerformance Analysis · The question · The precision needed · The method fitWhat accuracy it produces.
ResultPerformance Analysis · Reading the result · The finding · The resultWhat was found.
UncertaintyPerformance Analysis · Reading the result · The finding · The resultThe range the true value plausibly lies in.
Practical sizePerformance Analysis · Reading the result · The finding · The effect sizeThe effect in decision-relevant units.
ThresholdPerformance Analysis · Reading the result · The finding · The effect sizeThe size at which the decision changes.
Statistical basisPerformance Analysis · Reading the result · The confidence · The levelThe underlying uncertainty measure, where one exists.
Predicted effectPerformance Analysis · Acting on it · The outcome · The predictionWhat was expected to change and by how much.
Actual effectPerformance Analysis · Acting on it · The outcome · The actualWhat actually changed.
Prediction errorPerformance Analysis · Acting on it · The outcome · The lessonHow far off the estimate was.
DifferenceReporting · What gets reported · The duplicates · The agreementHow far apart, where they differ.
Reference valueReporting · Dashboards · The comparison · The referenceWhat the comparison figure is.
DifferenceReporting · Dashboards · The comparison · The differenceHow far from the reference.
RangeReporting · Dashboards · The variation · The bandThe normal band for this measure.
Wasted productionReporting · Distribution · The rhythm · The mismatchHow many editions serve no decision.
VarianceReporting · Distribution · The timing check · The arrivalHow much the timing varies.
Net changeReporting · Whether it is read · The estate size · The flowThe difference.
Records removedData Governance · Definitions and lineage · The lineage · The filtersHow much the filter excludes.
Expected impactData Governance · Definitions and lineage · The change process · The notificationHow much the change moves affected numbers.
VolumeData Governance · Retention and deletion · The schedule · The coverageHow much of it there is.

Omni Core58 places

IntensityCustomer Journey Mapping · Moments that matter · The peaks · The lowsHow strongly they react to it.
Total impactCustomer Journey Mapping · Moments that matter · The peaks · The priorityFrequency multiplied by intensity.
Expected effectCustomer Journey Mapping · Redesign · The changes · The expected effectWhat should improve and by how much.
BeforeCustomer Journey Mapping · Redesign · The measurement · The moment measureThe reading before the change.
AfterCustomer Journey Mapping · Redesign · The measurement · The moment measureThe reading after.
Combined scoreCustomer Feedback · Reading the signal · The weighting · The priorityFrequency times severity.
VolumeCustomer Feedback · Routing · The handoff · The contentHow many customers raised it.
Effort scoreCustomer Support · Getting help · The effort · The measureWhat customers report.
Against those helpedCustomer Support · Getting help · The abandoned · The consequenceHow that compares with people who reached support.
GapCustomer Support · Resolution · The definition · The gapThe difference between the two.
GapCustomer Support · Escalation · The trigger · The timingThe difference between policy and practice.
Their rateUI and UX Optimization · Understanding use · The analytics · The segmentsHow they perform on this step.
Against averageUI and UX Optimization · Understanding use · The analytics · The segmentsHow that compares with everyone.
EffectUI and UX Optimization · Design decisions · The rejected · The outcomeWhat changed and by how much.
Minimum effectUI and UX Optimization · Testing changes · The measure · The effect sizeThe smallest improvement that would matter.
Acceptable movementUI and UX Optimization · Testing changes · The measure · The guardrailsHow much worse is tolerable.
Baseline rateUI and UX Optimization · Testing changes · The power · The calculationThe current level of the measure.
EffectUI and UX Optimization · Testing changes · The result · The outcomeWhat the change produced.
UncertaintyUI and UX Optimization · Testing changes · The result · The outcomeThe range around the estimate.
MovementUI and UX Optimization · Testing changes · The result · The guardrail checkHow it changed.
ImpactUI and UX Optimization · Accessibility · The obligations · The gapWho it affects and how much.
Effort savedPersonalization · What is personalised · The benefit · The customer gainHow much less the customer has to do.
ValuePersonalization · What is personalised · The benefit · The organisation gainWhat it is worth.
Confidence thresholdPersonalization · The signals · The accuracy · The thresholdThe level required before the inference is used.
DifferencePersonalization · Whether it works · The control · The comparisonHow much better the personalised group performs.
EffortPersonalization · Whether it works · The customer measure · The effortHow much the customer has to do.
Against controlPersonalization · Whether it works · The customer measure · The effortHow that compares with the default experience.
SatisfactionPersonalization · Whether it works · The customer measure · The satisfactionWhat customers report.
Against controlPersonalization · Whether it works · The customer measure · The satisfactionThe difference from the default group.
RetentionPersonalization · Whether it works · The customer measure · The longer termWhether personalised customers stay longer.
Effect sizePersonalization · Whether it works · The decision · The verdictHow much difference it makes.
Earn rateLoyalty Programs · The mechanism · The earning · The rateHow much is earned per unit of qualifying behaviour.
ThresholdLoyalty Programs · The mechanism · The earning · The tiersWhat is required to reach it.
Perceived valueLoyalty Programs · The mechanism · The redemption · The rewardsWhat members think it is worth.
Effect on redemptionLoyalty Programs · The mechanism · The redemption · The frictionHow much it reduces redemption.
NetLoyalty Programs · The economics · The return · The marginWhether the programme pays for itself.
Pre-programme differenceLoyalty Programs · Behaviour change · The control · The matchingHow similar the groups were beforehand.
Naive differenceLoyalty Programs · Behaviour change · The control · The selection problemMembers against non-members.
Controlled differenceLoyalty Programs · Behaviour change · The control · The selection problemThe comparison against a matched control.
Selection effectLoyalty Programs · Behaviour change · The control · The selection problemThe gap between the two.
In controlLoyalty Programs · Behaviour change · The measured change · The target behaviourThe level in the comparison group.
In membersLoyalty Programs · Behaviour change · The measured change · The target behaviourThe level among members.
DifferenceLoyalty Programs · Behaviour change · The measured change · The differenceHow much the behaviour differs.
UncertaintyLoyalty Programs · Behaviour change · The measured change · The differenceThe range around the estimate.
Share of categoryLoyalty Programs · Behaviour change · The measured change · The redistributionWhether the member’s total category spend changed.
Effect sizeLoyalty Programs · Behaviour change · The verdict · The conclusionHow much behaviour changes.
EffectLoyalty Programs · Behaviour change · The verdict · The segmentsHow much their behaviour changes.
Redemption increaseLoyalty Programs · Winding down · The notice · The redemption surgeHow much redemption rises during notice.
Conversion rateLoyalty Programs · Winding down · The honouring · The treatmentWhat earned value converts to, where converted.
RatioLoyalty Programs · Winding down · The honouring · The cost comparisonHow the saving compares with what is at risk.
Against valueLoyalty Programs · Winding down · The explanation · The reactionHow the reaction compares with the size of the change.
Against expectationLoyalty Programs · Winding down · The explanation · The recoveryHow the outcome compared with what was feared.
Confidence requiredOmnichannel Integration · One identity · The failure rate · The thresholdThe matching threshold for this use.
By placementOmnichannel Integration · One identity · The customer route · The uptakeHow uptake varies with where it is offered.
Cases coveredOmnichannel Integration · Continuity of state · The carried context · The depthWhat share of situations this depth handles.
Effort improvementOmnichannel Integration · Continuity of state · The repetition measure · The valueHow much the customer-effort measure moves.
PaybackOmnichannel Integration · The seams · The cost · The closing costHow the fix compares with the cost of leaving it.
EffectOmnichannel Integration · The seams · The accepted · The mitigationHow much it improves the experience.

Time Core29 places

GapProject management · Running it · The progress measure · The comparisonThe difference, which is the warning.
UnexplainedProject management · Running it · The change log · The explanationWhat is left, which is the delivery problem.
Current readingProject management · Running it · The early warning · The indicatorsWhere it stands.
ThresholdProject management · Running it · The early warning · The indicatorsThe level that would prompt a response.
Time from problem to reportProject management · Running it · The early warning · The safetyHow long issues are held before being raised.
RatioProject management · Closing · The record · The comparisonHow far out the estimate was.
Class ratioProject management · Closing · The record · The reference classThe typical estimate-to-actual ratio for this category.
Current levelMarket Timing · Market readiness · The prerequisites · The statusHow far along it is.
CurrentMarket Timing · Signals to watch · The indicators · The readingsWhere the indicator stands.
A year agoMarket Timing · Signals to watch · The indicators · The readingsWhere it was.
ThresholdMarket Timing · Signals to watch · The threshold · The levelThe reading that means the market is ready.
ReadingMarket Timing · Signals to watch · The watcher · The logWhat the indicator showed.
Against matureMarket Timing · Early and late · The early cost · The burnHow much higher than in a ready market.
Switching costMarket Timing · Early and late · The late cost · The incumbentWhat it would cost a customer to leave them.
Required advantageMarket Timing · Early and late · The late cost · The requirementHow much better the offer has to be.
StrengthMarket Timing · Early and late · The advantage test · The conditionsHow strong the effect would be.
Against expectationGolden Opportunities · The record · The review · The outcomeHow it compared with the prediction.
Measured byContingency Planning · Buffers · The consumption · The progressWhat progress is judged on.
ThresholdContingency Planning · Buffers · The consumption · The signalWhere the ratio becomes a concern.
Observed onContingency Planning · The fallback plan · The trigger · The conditionWhat is being watched.
ThresholdContingency Planning · The fallback plan · The trigger · The conditionThe point at which it fires.
EvidenceContingency Planning · Decision points · The criterion · The evidenceWhat is looked at.
ThresholdContingency Planning · Decision points · The criterion · The evidenceWhat value would concern.
DemandYear Wheel · The cycle · The demand cycle · The shapeWhat was sold.
AvailableYear Wheel · Load across the year · The real capacity · The remainderHow much capacity remains.
Capacity neededYear Wheel · Load across the year · The committed load · The commitmentsHow much it takes.
LoadYear Wheel · Load across the year · The committed load · The placementHow much falls in each.
Tail loadYear Wheel · Load across the year · The committed load · The tailHow much capacity it takes.
LoadYear Wheel · The review rhythm · The distribution · The placementHow much senior time the month requires.

Every attribute type in the framework is listed in the attribute library.