The tellers · The internal version · Element
The hard questions
What employees are asked that they cannot answer.
The part
What it is
Questions about price, about a competitor, about something that went wrong publicly, or about a decision they disagree with.
Leaving these unaddressed means each employee improvises, and the improvisations are the narrative.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the internal version
The short version
The two sentences an employee would actually use.
LearnThe distribution
How it actually reaches people.
Learn