Measuring perception · The reading · Element
The results
The figures themselves, per measure and per audience.
The part
What it is
Reported by segment rather than averaged, since the average describes nobody and hides the group with the problem.
Alongside the previous wave, because a single reading is not usable on its own.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.