Segment differences · The differences · Element
The explanation
What accounts for the divergence.
The part
What it is
Experience, exposure, self-selection, or a difference in what the groups need. The first two are addressable and the last two are not.
Self-selection explains more divergence than organisations expect: customers hold favourable views partly because favourable views are why they became customers.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.