The conversion gap

What stands between a non-customer’s view and a customer’s.

The part

What it is

The specific attributes where non-customers hold a materially worse view are, in effect, the barriers to consideration.

This is the most directly actionable output of the whole module.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Barrier
The attribute where non-customers differ most.
Text shared type
Gap size
How far apart the two views are.
Measure shared type
Priority
Which barrier to address first, weighted by volume affected.
Priority shared type