Shifting perception · The disconfirming evidence · Element
The evidence
What people must actually encounter.
The part
What it is
A price, a product, an interaction, a customer they recognise, a capability demonstrated. Something experienced rather than claimed.
It has to be genuinely inconsistent with the current belief, not merely different from it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.