Shifting perception · The disconfirming evidence · Element
The sequence
What happens before what.
The part
What it is
The order is behaviour first, evidence available second, messaging third. Reversing it wastes the messaging and damages credibility.
The temptation to announce early is strong and it is the most reliable way to make the effort fail.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the disconfirming evidence
The evidence
What people must actually encounter.
LearnThe exposure
How people actually come across it.
Learn