Brand architecture · The portfolio map · Element
The relationships
How each name currently relates to the others.
The part
What it is
What is endorsed, what is standalone, what carries the master brand and what customers are expected to connect on their own.
The current state is usually a mixture of several conventions, which is what makes the portfolio hard to explain.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.