The cost

What maintaining each name costs.

The part

What it is

A separate brand requires its own recognition, its own material, its own protection and its own attention. None of that is free and none of it appears as a line item.

The total across a sprawling portfolio is usually the argument for consolidation.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Annual cost
What maintaining the name costs.
Money shared type
IP protection
What registration it carries, from the IP schedule.
Reference shared type
Recognition
How known it is, which determines what retiring it would cost.
Measure shared type