Stakeholders · Identification · Component
The influence map
Who holds power, who holds a legitimate claim, and where those two diverge — which is where most stakeholder failures originate.
The deliverable
What it is
Power and legitimacy are separate properties. Mitchell, Agle and Wood’s salience model adds urgency as a third, and the useful insight is that the three come apart.
Stakeholders with legitimate claims and no power are the ones systematically underserved, and they are where reputational risk originates.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The power
What the stakeholder can actually do to or for the organisation.
3 attributes: Power · Power type · Level
LearnThe legitimacy
The basis of the stakeholder’s claim on the organisation.
3 attributes: Basis · Claim · Strength
LearnThe divergences
Stakeholders with high legitimacy and low power, or the reverse.
3 attributes: Stakeholder · Divergence type · Consequence
Learn
Stakeholders with legitimate claims and no power are systematically underserved. That is where reputational risk starts.
The other components in identification
The stakeholder list
Everyone who can affect the organisation and everyone affected by it, named specifically rather than by category.
LearnThe review trigger
What changes prompt the stakeholder list to be revisited, so it does not silently describe a former organisation.
Learn