A level in the framework
Cores
One of the eight domains a business is made of. The Goal Core sits at the centre with purpose in it; the other seven turn around it.
The concept
What a core is
A core is the widest division inside the framework. There are eight, and the number is fixed — the framework does not grow a ninth when something new appears, because anything genuinely new belongs inside one of the eight.
What makes something a core rather than a large object is that it holds a whole domain of decisions. The Business Core is not one topic; it is where operations, money, people, partners and compliance all live, because they are decided together.
Telling it apart
Where the level begins and ends
Above against the Omnigoal
The Omnigoal is all eight cores together — one business seen whole. A single core is one eighth of that view, and reading it alone is where most partial strategies come from.
Below against objects
A core contains objects. If something can be worked on by one person in one afternoon, it is an object or smaller. A core is never finished.
The test
Does it belong here?
Could a business exist without it?
Every core describes something every business has, whether or not it has thought about it. A domain only some businesses have is an object.
Does it hold decisions of several kinds?
Cores span. If everything inside it is the same kind of decision, it is an object that has been promoted.
In the framework
Examples
- Goal Core
- Business Core
- Brand Core
- Market Core
The eight are fixed deliberately. A framework that adds a core whenever something does not fit stops being a way of finding things.
The library
Every core in the framework
8 cores in all. The number is fixed.
The eight cores8
- Goal Core5 objectsAlign your business with clear, strategic, and achievable goals.
- Business Core12 objectsManage and optimise all fundamental business operations and resources.
- Brand Core6 objectsDevelop a consistent and compelling brand that connects with your audience.
- Vision Core2 objectsDefine your company's vision and mission, to guide its purpose and direction.
- Market Core8 objectsUnderstand and navigate the market to effectively reach and engage your customers.
- Omni Core7 objectsMap and improve the complete customer journey for better experiences.
- Data Core5 objectsCollect, analyse, and use data to make informed business decisions.
- Time Core5 objectsPlan and manage time effectively to ensure timely achievement of business goals.
The other levels
Objects
A named area within a core — Finance, Brand Positioning, Target Audience. Around fifty across the whole framework.
LearnModules
A working sub-area of an object, where one is needed. Budgeting within Finance; segmentation within Target Audience.
LearnComponents
A concrete deliverable or mechanism within a module — something that exists afterwards which did not exist before.
LearnElements
A constituent part of a component — the sections a deliverable is actually built from.
LearnAttributes
The smallest level: a single property an element carries. Attributes are shared across all eight cores rather than defined in each.
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