Home»What»Elements

A level in the framework

Elements

A constituent part of a component — the sections a deliverable is actually built from.

The concept

What a element is

Elements are the structure inside a component. A purpose statement has a sentence, a scope and a version record; each is an element, and each carries its own properties.

This is the last level at which something has meaning of its own. Below it, the framework deals only in properties.

Telling it apart

Where the level begins and ends

Above against components

A component is the whole deliverable; an element is one of its parts. Removing an element leaves the component incomplete rather than absent.

Below against attributes

An element carries attributes. If the thing is a value — a date, a name, an amount — it is an attribute, not an element.

The test

Does it belong here?

  1. Does it have parts of its own?

    Elements carry attributes. Something with no properties beneath it is probably an attribute already.

  2. Would you name it in a table of contents?

    Elements are sections. Attributes are the fields inside them.

In the framework

Examples

  • The sentence
  • Scope
  • Version record
  • Actual refusals

Elements are the last level with meaning of their own. Everything below is a property of something rather than a thing.

The library

Every element in the framework

1809 elements in all. Grouped by the component each belongs to.

Goal Core · Reason for being · The purpose statement3

  • The sentenceGoal Core · Purpose · Reason for being · The purpose statementCarries 3 attributes: Text · Language · Word count
  • ScopeGoal Core · Purpose · Reason for being · The purpose statementCarries 2 attributes: Entity · Applies from
  • Version recordGoal Core · Purpose · Reason for being · The purpose statementCarries 3 attributes: Version · Approved by · Reason for change

Goal Core · Reason for being · The laddering record3

  • The rungsGoal Core · Purpose · Reason for being · The laddering recordCarries 3 attributes: Level · Answer · Convergence
  • ParticipantsGoal Core · Purpose · Reason for being · The laddering recordCarries 2 attributes: Name and role · Session date
  • Discarded linesGoal Core · Purpose · Reason for being · The laddering recordCarries 2 attributes: Line · Why dropped

Goal Core · Reason for being · The refusal test3

  • Actual refusalsGoal Core · Purpose · Reason for being · The refusal testCarries 3 attributes: What was declined · Date · Decided by
  • Hypothetical refusalsGoal Core · Purpose · Reason for being · The refusal testCarries 2 attributes: Scenario · Confidence
  • Contested casesGoal Core · Purpose · Reason for being · The refusal testCarries 2 attributes: Case · Ambiguity found

Goal Core · Stakeholder rationale · The stakeholder map3

  • The groupsGoal Core · Purpose · Stakeholder rationale · The stakeholder mapCarries 3 attributes: Group name · Interest · Influence
  • RepresentationGoal Core · Purpose · Stakeholder rationale · The stakeholder mapCarries 2 attributes: Internal owner · Channel
  • RelationshipsGoal Core · Purpose · Stakeholder rationale · The stakeholder mapCarries 2 attributes: Between · Nature

Goal Core · Stakeholder rationale · Value statement per group3

  • The claimGoal Core · Purpose · Stakeholder rationale · Value statement per groupCarries 2 attributes: Statement · Verifiable by
  • EvidenceGoal Core · Purpose · Stakeholder rationale · Value statement per groupCarries 3 attributes: Measure · Current value · Source
  • GapsGoal Core · Purpose · Stakeholder rationale · Value statement per groupCarries 2 attributes: Claim · Status

Goal Core · Stakeholder rationale · The conflict register3

  • The tensionGoal Core · Purpose · Stakeholder rationale · The conflict registerCarries 3 attributes: Groups · Subject · Frequency
  • The standing resolutionGoal Core · Purpose · Stakeholder rationale · The conflict registerCarries 3 attributes: Default · Reasoning · Set on
  • DeparturesGoal Core · Purpose · Stakeholder rationale · The conflict registerCarries 2 attributes: Case · Justification

Goal Core · Alignment · Decision gates3

  • The gateGoal Core · Purpose · Alignment · Decision gatesCarries 3 attributes: Process · The question · Asked by
  • ThresholdsGoal Core · Purpose · Alignment · Decision gatesCarries 2 attributes: Value threshold · Commitment length
  • OutcomesGoal Core · Purpose · Alignment · Decision gatesCarries 3 attributes: Date · Result · What changed

Goal Core · Alignment · The cascade record3

  • The linksGoal Core · Purpose · Alignment · The cascade recordCarries 3 attributes: From · To · Rationale
  • OrphansGoal Core · Purpose · Alignment · The cascade recordCarries 2 attributes: Item · Classification
  • CoverageGoal Core · Purpose · Alignment · The cascade recordCarries 2 attributes: Traceable share · Measured over

Goal Core · Alignment · The alignment review3

  • What it changedGoal Core · Purpose · Alignment · The alignment reviewCarries 2 attributes: Count · Examples
  • What it missedGoal Core · Purpose · Alignment · The alignment reviewCarries 2 attributes: Commitment · How it was missed
  • AdjustmentsGoal Core · Purpose · Alignment · The alignment reviewCarries 3 attributes: Gate · Change · Effective from

Goal Core · Integrity · The evidence audit3

  • The decisionsGoal Core · Purpose · Integrity · The evidence auditCarries 3 attributes: Decision · Date · Commitment
  • The inferred purposeGoal Core · Purpose · Integrity · The evidence auditCarries 2 attributes: Inferred statement · Confidence
  • The comparisonGoal Core · Purpose · Integrity · The evidence auditCarries 2 attributes: Divergence · Evidence

Goal Core · Integrity · The external read3

  • New joinersGoal Core · Purpose · Integrity · The external readCarries 2 attributes: Impression · Tenure at asking
  • LeaversGoal Core · Purpose · Integrity · The external readCarries 2 attributes: Statement · Role held
  • CustomersGoal Core · Purpose · Integrity · The external readCarries 2 attributes: Perception · Collected via

Goal Core · Integrity · The gap log3

  • The gapGoal Core · Purpose · Integrity · The gap logCarries 3 attributes: Stated · Enacted · Evidence
  • The decisionGoal Core · Purpose · Integrity · The gap logCarries 3 attributes: Status · Rationale · Decided by
  • MovementGoal Core · Purpose · Integrity · The gap logCarries 2 attributes: First recorded · Direction

Goal Core · Quarterly objectives · The objective set3

  • The objectivesGoal Core · Short term goals · Quarterly objectives · The objective setCarries 3 attributes: Objective · Owner · Rank
  • The traceGoal Core · Short term goals · Quarterly objectives · The objective setCarries 2 attributes: Serves · Contribution
  • What was cutGoal Core · Short term goals · Quarterly objectives · The objective setCarries 2 attributes: Candidate · Why cut

Goal Core · Quarterly objectives · The measure per objective3

  • The indicatorGoal Core · Short term goals · Quarterly objectives · The measure per objectiveCarries 2 attributes: Measure · Source
  • The baselineGoal Core · Short term goals · Quarterly objectives · The measure per objectiveCarries 2 attributes: Starting value · Measured on
  • The readingGoal Core · Short term goals · Quarterly objectives · The measure per objectiveCarries 2 attributes: Cadence · Read by

Goal Core · Quarterly objectives · The review record3

  • The scoreGoal Core · Short term goals · Quarterly objectives · The review recordCarries 3 attributes: Objective · Final value · Result
  • The reasoningGoal Core · Short term goals · Quarterly objectives · The review recordCarries 2 attributes: Explanation · Cause type
  • What was learnedGoal Core · Short term goals · Quarterly objectives · The review recordCarries 2 attributes: Finding · Carried into

Goal Core · Milestones · The milestone schedule3

  • The checkpointsGoal Core · Short term goals · Milestones · The milestone scheduleCarries 3 attributes: Due · Resolves · Owner
  • DependenciesGoal Core · Short term goals · Milestones · The milestone scheduleCarries 2 attributes: Depends on · Kind
  • SlippageGoal Core · Short term goals · Milestones · The milestone scheduleCarries 3 attributes: Original date · Times moved · Latest reason

Goal Core · Milestones · Completion criteria3

  • The criteriaGoal Core · Short term goals · Milestones · Completion criteriaCarries 2 attributes: Condition · Type
  • The confirmationGoal Core · Short term goals · Milestones · Completion criteriaCarries 2 attributes: Confirmed by · Method
  • ExceptionsGoal Core · Short term goals · Milestones · Completion criteriaCarries 3 attributes: Criterion · Justification · Waived by

Goal Core · Milestones · The go / no-go record3

  • The decisionGoal Core · Short term goals · Milestones · The go / no-go recordCarries 3 attributes: Outcome · Decided on · Decided by
  • The basisGoal Core · Short term goals · Milestones · The go / no-go recordCarries 3 attributes: Criteria met · Outstanding · Reasoning
  • Stopping authorityGoal Core · Short term goals · Milestones · The go / no-go recordCarries 2 attributes: Authority · Threshold

Goal Core · Quick wins · The candidate list3

  • The candidatesGoal Core · Short term goals · Quick wins · The candidate listCarries 2 attributes: Candidate · Time to land
  • The costGoal Core · Short term goals · Quick wins · The candidate listCarries 2 attributes: Effort · Capacity source
  • The audienceGoal Core · Short term goals · Quick wins · The candidate listCarries 2 attributes: Who notices · Visibility

Goal Core · Quick wins · Selection criteria3

  • The testsGoal Core · Short term goals · Quick wins · Selection criteriaCarries 2 attributes: Test · Weight
  • The resultsGoal Core · Short term goals · Quick wins · Selection criteriaCarries 3 attributes: Candidate · Outcome · Deciding factor
  • The selectedGoal Core · Short term goals · Quick wins · Selection criteriaCarries 2 attributes: Owner · Target date

Goal Core · Quick wins · The visibility plan3

  • The audiencesGoal Core · Short term goals · Quick wins · The visibility planCarries 2 attributes: Audience · What they need to hear
  • The channelsGoal Core · Short term goals · Quick wins · The visibility planCarries 3 attributes: Channel · When · Delivered by
  • The claimGoal Core · Short term goals · Quick wins · The visibility planCarries 2 attributes: Claim · What it does not show

Goal Core · Leading indicators · The indicator set3

  • The pairingsGoal Core · Short term goals · Leading indicators · The indicator setCarries 3 attributes: Leading measure · Lagging outcome · Lag
  • The thresholdsGoal Core · Short term goals · Leading indicators · The indicator setCarries 2 attributes: Signal threshold · Normal range
  • The responseGoal Core · Short term goals · Leading indicators · The indicator setCarries 2 attributes: Action · Acts on it

Goal Core · Leading indicators · The causal assumption3

  • The claimGoal Core · Short term goals · Leading indicators · The causal assumptionCarries 2 attributes: Mechanism · Confidence
  • The evidenceGoal Core · Short term goals · Leading indicators · The causal assumptionCarries 2 attributes: Basis · Strength
  • The checkGoal Core · Short term goals · Leading indicators · The causal assumptionCarries 2 attributes: Last checked · Result

Goal Core · Leading indicators · The tracking cadence3

  • The rhythmGoal Core · Short term goals · Leading indicators · The tracking cadenceCarries 2 attributes: Frequency · Matched to
  • The readerGoal Core · Short term goals · Leading indicators · The tracking cadenceCarries 2 attributes: Reads it · Receives it
  • The recordGoal Core · Short term goals · Leading indicators · The tracking cadenceCarries 2 attributes: Kept in · History retained

Goal Core · Long-range ambition · The ambition statement3

  • The destinationGoal Core · Long term goals · Long-range ambition · The ambition statementCarries 3 attributes: Statement · Target year · Applies to
  • The gapGoal Core · Long term goals · Long-range ambition · The ambition statementCarries 3 attributes: Current position · Required position · Distance
  • The ownerGoal Core · Long term goals · Long-range ambition · The ambition statementCarries 2 attributes: Owner · Reviewed by

Goal Core · Long-range ambition · The arrival test3

  • The conditionsGoal Core · Long term goals · Long-range ambition · The arrival testCarries 2 attributes: Condition · Verified by
  • The thresholdGoal Core · Long term goals · Long-range ambition · The arrival testCarries 2 attributes: Full arrival · Partial arrival
  • The lockGoal Core · Long term goals · Long-range ambition · The arrival testCarries 2 attributes: Change requires · Revisions

Goal Core · Long-range ambition · The confidence note3

  • The initial viewGoal Core · Long term goals · Long-range ambition · The confidence noteCarries 3 attributes: Assessment · Spread · Recorded on
  • The driversGoal Core · Long term goals · Long-range ambition · The confidence noteCarries 2 attributes: Rests on · Biggest swing factor
  • The trackGoal Core · Long term goals · Long-range ambition · The confidence noteCarries 2 attributes: Current · What changed it

Goal Core · Growth horizons · The horizon map3

  • The sortingGoal Core · Long term goals · Growth horizons · The horizon mapCarries 3 attributes: Initiative · Horizon · Distance to return
  • The balanceGoal Core · Long term goals · Growth horizons · The horizon mapCarries 2 attributes: Share per horizon · As at
  • The driftGoal Core · Long term goals · Growth horizons · The horizon mapCarries 2 attributes: Change since last review · What moved it

Goal Core · Growth horizons · The allocation3

  • The sharesGoal Core · Long term goals · Growth horizons · The allocationCarries 3 attributes: Budget · People · Share
  • The protectionGoal Core · Long term goals · Growth horizons · The allocationCarries 2 attributes: Approval required · Conditions
  • The reallocationsGoal Core · Long term goals · Growth horizons · The allocationCarries 3 attributes: Amount · Reason · When

Goal Core · Growth horizons · Measures per horizon3

  • The standardsGoal Core · Long term goals · Growth horizons · Measures per horizonCarries 2 attributes: Horizon · Primary standard
  • Failure toleranceGoal Core · Long term goals · Growth horizons · Measures per horizonCarries 2 attributes: Expected failure rate · What counts as a good failure
  • Review rhythmGoal Core · Long term goals · Growth horizons · Measures per horizonCarries 2 attributes: Cadence · Reviewed by

Goal Core · Direction of growth · The growth split3

  • The quadrantsGoal Core · Long term goals · Direction of growth · The growth splitCarries 3 attributes: Direction · Expected share · Value
  • The basisGoal Core · Long term goals · Direction of growth · The growth splitCarries 2 attributes: Evidence · Confidence
  • The concentrationGoal Core · Long term goals · Direction of growth · The growth splitCarries 2 attributes: Largest share · If it fails

Goal Core · Direction of growth · The risk rating3

  • The ratingGoal Core · Long term goals · Direction of growth · The risk ratingCarries 2 attributes: Rating · Precedent
  • The capability gapGoal Core · Long term goals · Direction of growth · The risk ratingCarries 2 attributes: Missing capability · How closed
  • The stagingGoal Core · Long term goals · Direction of growth · The risk ratingCarries 2 attributes: First commitment · Decision point

Goal Core · Direction of growth · The learning list3

  • The questionsGoal Core · Long term goals · Direction of growth · The learning listCarries 2 attributes: Question · Weight
  • The methodGoal Core · Long term goals · Direction of growth · The learning listCarries 3 attributes: Approach · Cost · Owner
  • The answersGoal Core · Long term goals · Direction of growth · The learning listCarries 3 attributes: Finding · Answered · What it changed

Goal Core · Assumptions and scenarios · The assumption register3

  • The assumptionsGoal Core · Long term goals · Assumptions and scenarios · The assumption registerCarries 2 attributes: Assumption · Domain
  • The ratingGoal Core · Long term goals · Assumptions and scenarios · The assumption registerCarries 2 attributes: Certainty · Importance
  • The reviewGoal Core · Long term goals · Assumptions and scenarios · The assumption registerCarries 2 attributes: Last reviewed · Standing

Goal Core · Assumptions and scenarios · The scenario set3

  • The axesGoal Core · Long term goals · Assumptions and scenarios · The scenario setCarries 2 attributes: From assumption · Range
  • The worldsGoal Core · Long term goals · Assumptions and scenarios · The scenario setCarries 3 attributes: Name · Description · Implication
  • The robust movesGoal Core · Long term goals · Assumptions and scenarios · The scenario setCarries 2 attributes: Move · Valid in

Goal Core · Assumptions and scenarios · Signposts3

  • The signalsGoal Core · Long term goals · Assumptions and scenarios · SignpostsCarries 3 attributes: Scenario · Signal · Where visible
  • The watchGoal Core · Long term goals · Assumptions and scenarios · SignpostsCarries 2 attributes: Watched by · Cadence
  • The triggerGoal Core · Long term goals · Assumptions and scenarios · SignpostsCarries 2 attributes: Response · Escalates to

Goal Core · Cascade and catchball · The cascade brief3

  • The askGoal Core · Tactical goals · Cascade and catchball · The cascade briefCarries 3 attributes: Ask · Serves · Standing
  • The problemGoal Core · Tactical goals · Cascade and catchball · The cascade briefCarries 2 attributes: Diagnosis · From
  • The constraintsGoal Core · Tactical goals · Cascade and catchball · The cascade briefCarries 3 attributes: Fixed · Negotiable · Response due

Goal Core · Cascade and catchball · The counter-proposals3

  • The proposalGoal Core · Tactical goals · Cascade and catchball · The counter-proposalsCarries 2 attributes: Commitment · Against the ask
  • The conditionsGoal Core · Tactical goals · Cascade and catchball · The counter-proposalsCarries 2 attributes: Condition · Depends on
  • What they sawGoal Core · Tactical goals · Cascade and catchball · The counter-proposalsCarries 2 attributes: Observation · Effect on the ask

Goal Core · Cascade and catchball · The agreed commitment3

  • The final commitmentGoal Core · Tactical goals · Cascade and catchball · The agreed commitmentCarries 3 attributes: Commitment · Owner · Agreed on
  • What movedGoal Core · Tactical goals · Cascade and catchball · The agreed commitmentCarries 2 attributes: Change · Why
  • The acceptanceGoal Core · Tactical goals · Cascade and catchball · The agreed commitmentCarries 2 attributes: Accepted by · Their confidence

Goal Core · Initiatives · The initiative brief3

  • The outputGoal Core · Tactical goals · Initiatives · The initiative briefCarries 2 attributes: Deliverable · Where it will live
  • The boundariesGoal Core · Tactical goals · Initiatives · The initiative briefCarries 2 attributes: Included · Excluded
  • The linkGoal Core · Tactical goals · Initiatives · The initiative briefCarries 2 attributes: Serves · Mechanism

Goal Core · Initiatives · The dependency list3

  • The dependenciesGoal Core · Tactical goals · Initiatives · The dependency listCarries 3 attributes: Dependency · Kind · Owned by
  • The timingGoal Core · Tactical goals · Initiatives · The dependency listCarries 2 attributes: Expected · Delay if late
  • The statusGoal Core · Tactical goals · Initiatives · The dependency listCarries 2 attributes: Standing · Last updated

Goal Core · Initiatives · The definition of done3

  • The conditionsGoal Core · Tactical goals · Initiatives · The definition of doneCarries 2 attributes: Condition · Type
  • The acceptanceGoal Core · Tactical goals · Initiatives · The definition of doneCarries 2 attributes: Accepted by · Method
  • The closureGoal Core · Tactical goals · Initiatives · The definition of doneCarries 3 attributes: Output filed to · Learning recorded · Closed on

Goal Core · Ownership · The ownership record3

  • The ownerGoal Core · Tactical goals · Ownership · The ownership recordCarries 3 attributes: Name · From · Their confidence
  • The authorityGoal Core · Tactical goals · Ownership · The ownership recordCarries 2 attributes: Spending authority · Scope authority
  • The handoverGoal Core · Tactical goals · Ownership · The ownership recordCarries 3 attributes: Previous owner · Times reassigned · Reason

Goal Core · Ownership · The responsibility split3

  • Accountable and responsibleGoal Core · Tactical goals · Ownership · The responsibility splitCarries 2 attributes: Accountable · Responsible
  • ConsultedGoal Core · Tactical goals · Ownership · The responsibility splitCarries 2 attributes: Who · About what
  • InformedGoal Core · Tactical goals · Ownership · The responsibility splitCarries 2 attributes: Who · When

Goal Core · Ownership · The escalation path3

  • The destinationGoal Core · Tactical goals · Ownership · The escalation pathCarries 2 attributes: Escalates to · Response expected within
  • The triggerGoal Core · Tactical goals · Ownership · The escalation pathCarries 2 attributes: Condition · After
  • The logGoal Core · Tactical goals · Ownership · The escalation pathCarries 3 attributes: Raised · Time to resolution · Outcome

Goal Core · Resourcing · The resource estimate3

  • The effortGoal Core · Tactical goals · Resourcing · The resource estimateCarries 3 attributes: Effort · Estimate confidence · Basis
  • The capabilityGoal Core · Tactical goals · Resourcing · The resource estimateCarries 2 attributes: Capability required · Availability
  • The costGoal Core · Tactical goals · Resourcing · The resource estimateCarries 2 attributes: Internal · External

Goal Core · Resourcing · The capacity check3

  • The existing loadGoal Core · Tactical goals · Resourcing · The capacity checkCarries 2 attributes: Current commitments · Committed
  • The displacementGoal Core · Tactical goals · Resourcing · The capacity checkCarries 2 attributes: Displaced · Agreed by
  • The headroomGoal Core · Tactical goals · Resourcing · The capacity checkCarries 2 attributes: Reserved · For what

Goal Core · Resourcing · The funding decision3

  • The decisionGoal Core · Tactical goals · Resourcing · The funding decisionCarries 3 attributes: Outcome · Decided by · Revisit on
  • The trade-offGoal Core · Tactical goals · Resourcing · The funding decisionCarries 2 attributes: Not funded instead · Why this one
  • The releaseGoal Core · Tactical goals · Resourcing · The funding decisionCarries 3 attributes: Approved · Released · People released

Goal Core · Diagnosis · The diagnosis statement3

  • The constraintGoal Core · Strategic goals · Diagnosis · The diagnosis statementCarries 2 attributes: Constraint · What it prevents
  • The timingGoal Core · Strategic goals · Diagnosis · The diagnosis statementCarries 2 attributes: Why now · How long present
  • The scopeGoal Core · Strategic goals · Diagnosis · The diagnosis statementCarries 2 attributes: Applies to · Cores affected

Goal Core · Diagnosis · The evidence behind it3

  • The sourcesGoal Core · Strategic goals · Diagnosis · The evidence behind itCarries 2 attributes: Source · Kind
  • The strengthGoal Core · Strategic goals · Diagnosis · The evidence behind itCarries 2 attributes: Support · What is missing
  • The falsifierGoal Core · Strategic goals · Diagnosis · The evidence behind itCarries 2 attributes: Falsifier · Watched

Goal Core · Diagnosis · Rejected diagnoses3

  • The alternativesGoal Core · Strategic goals · Diagnosis · Rejected diagnosesCarries 2 attributes: Alternative reading · Why rejected
  • The conditionsGoal Core · Strategic goals · Diagnosis · Rejected diagnosesCarries 2 attributes: Condition · Likelihood
  • The revisitsGoal Core · Strategic goals · Diagnosis · Rejected diagnosesCarries 2 attributes: Reconsidered · Outcome

Goal Core · Strategic themes · The theme set3

  • The themesGoal Core · Strategic goals · Strategic themes · The theme setCarries 3 attributes: Theme · What it covers · Sponsor
  • The membershipGoal Core · Strategic goals · Strategic themes · The theme setCarries 3 attributes: Goal · Theme · Why here
  • The weightGoal Core · Strategic goals · Strategic themes · The theme setCarries 2 attributes: Share of effort · Goals under it

Goal Core · Strategic themes · The causal map3

  • The linksGoal Core · Strategic goals · Strategic themes · The causal mapCarries 3 attributes: From · To · Mechanism
  • The strengthGoal Core · Strategic goals · Strategic themes · The causal mapCarries 2 attributes: Expected strength · Lag
  • The isolatesGoal Core · Strategic goals · Strategic themes · The causal mapCarries 2 attributes: Goal · Reading

Goal Core · Strategic themes · Orphaned goals3

  • The orphansGoal Core · Strategic goals · Strategic themes · Orphaned goalsCarries 2 attributes: Goal · On the list since
  • The classificationGoal Core · Strategic goals · Strategic themes · Orphaned goalsCarries 2 attributes: Reading · Basis
  • The dispositionGoal Core · Strategic goals · Strategic themes · Orphaned goalsCarries 2 attributes: Decision · Decided

Goal Core · Trade-offs · The exclusion list3

  • The exclusionsGoal Core · Strategic goals · Trade-offs · The exclusion listCarries 2 attributes: Exclusion · Category
  • The costGoal Core · Strategic goals · Trade-offs · The exclusion listCarries 2 attributes: Estimated forgone · What is given up
  • The boundaryGoal Core · Strategic goals · Trade-offs · The exclusion listCarries 2 attributes: Does not cover · Interpreted by

Goal Core · Trade-offs · The reasoning record3

  • The argumentGoal Core · Strategic goals · Trade-offs · The reasoning recordCarries 3 attributes: Argument · Recorded on · What was known
  • The dissentGoal Core · Strategic goals · Trade-offs · The reasoning recordCarries 2 attributes: Case against · Raised by
  • The authorityGoal Core · Strategic goals · Trade-offs · The reasoning recordCarries 2 attributes: Decided by · Reversal requires

Goal Core · Trade-offs · Reopening conditions3

  • The conditionsGoal Core · Strategic goals · Trade-offs · Reopening conditionsCarries 2 attributes: Condition · How it would be seen
  • The reviewGoal Core · Strategic goals · Trade-offs · Reopening conditionsCarries 2 attributes: Cadence · Next review
  • The outcomesGoal Core · Strategic goals · Trade-offs · Reopening conditionsCarries 2 attributes: Result · Basis

Goal Core · Horizon and measures · The horizon3

  • The dateGoal Core · Strategic goals · Horizon and measures · The horizonCarries 3 attributes: Target · Set by · Confidence
  • The checkpointsGoal Core · Strategic goals · Horizon and measures · The horizonCarries 2 attributes: Checkpoint · Expected position
  • The movementGoal Core · Strategic goals · Horizon and measures · The horizonCarries 3 attributes: Original · Times moved · Latest reason

Goal Core · Horizon and measures · The primary measure3

  • The indicatorGoal Core · Strategic goals · Horizon and measures · The primary measureCarries 3 attributes: Measure · Source · Internal or external
  • The thresholdGoal Core · Strategic goals · Horizon and measures · The primary measureCarries 3 attributes: Met at · Partially met at · Baseline
  • The gaming riskGoal Core · Strategic goals · Horizon and measures · The primary measureCarries 2 attributes: How it could be gamed · Counter-measure

Goal Core · Horizon and measures · Supporting measures3

  • The context measuresGoal Core · Strategic goals · Horizon and measures · Supporting measuresCarries 3 attributes: Measure · What it explains · Standing
  • The guardrailsGoal Core · Strategic goals · Horizon and measures · Supporting measuresCarries 3 attributes: Guardrail · Floor · Watched by
  • The reviewGoal Core · Strategic goals · Horizon and measures · Supporting measuresCarries 2 attributes: Cadence · Removed last review

Business Core · Workforce planning · The capability map3

  • The capability listBusiness Core · HR · Workforce planning · The capability mapCarries 3 attributes: Capability · Category · Criticality
  • The depth recordBusiness Core · HR · Workforce planning · The capability mapCarries 3 attributes: Headcount · Level · Holder
  • The single pointsBusiness Core · HR · Workforce planning · The capability mapCarries 3 attributes: Capability · Mitigation status · Owner

Business Core · Workforce planning · The demand forecast3

  • The requirementBusiness Core · HR · Workforce planning · The demand forecastCarries 3 attributes: Capability · Depth needed · Needed by
  • The horizonBusiness Core · HR · Workforce planning · The demand forecastCarries 2 attributes: Forecast period · Acquisition lead time
  • The assumptionsBusiness Core · HR · Workforce planning · The demand forecastCarries 3 attributes: Assumption · Attrition rate · Confidence

Business Core · Workforce planning · The gap analysis3

  • The gapBusiness Core · HR · Workforce planning · The gap analysisCarries 3 attributes: Capability · Shortfall · Gap opens
  • The responseBusiness Core · HR · Workforce planning · The gap analysisCarries 3 attributes: Route · Estimated cost · Owner
  • The surplusBusiness Core · HR · Workforce planning · The gap analysisCarries 3 attributes: Capability · Excess · Disposition

Business Core · Recruitment and selection · The role definition3

  • The purposeBusiness Core · HR · Recruitment and selection · The role definitionCarries 2 attributes: Role purpose · Linked capability
  • The requirementsBusiness Core · HR · Recruitment and selection · The role definitionCarries 3 attributes: Requirement · Essential or desirable · Why required
  • The success pictureBusiness Core · HR · Recruitment and selection · The role definitionCarries 2 attributes: Outcome · Assessed over

Business Core · Recruitment and selection · The assessment design3

  • The methodsBusiness Core · HR · Recruitment and selection · The assessment designCarries 3 attributes: Method · Tests requirement · Time asked of candidate
  • The criteriaBusiness Core · HR · Recruitment and selection · The assessment designCarries 3 attributes: Criterion · Scale · Weight
  • The panelBusiness Core · HR · Recruitment and selection · The assessment designCarries 2 attributes: Assessor role · Scoring order

Business Core · Recruitment and selection · The decision record3

  • The scoresBusiness Core · HR · Recruitment and selection · The decision recordCarries 3 attributes: Criterion · Score · Assessor
  • The decisionBusiness Core · HR · Recruitment and selection · The decision recordCarries 3 attributes: Appointed · Basis · Decided
  • The reservationsBusiness Core · HR · Recruitment and selection · The decision recordCarries 2 attributes: Reservation · Follow-up

Business Core · Development · The development plan3

  • The objectiveBusiness Core · HR · Development · The development planCarries 3 attributes: Capability · Objective · Level target
  • The routeBusiness Core · HR · Development · The development planCarries 3 attributes: Activity · Support · What gets dropped
  • The review pointBusiness Core · HR · Development · The development planCarries 2 attributes: Review date · Status

Business Core · Development · The assignment record3

  • The assignmentBusiness Core · HR · Development · The assignment recordCarries 3 attributes: Assignment · Duration · Develops
  • The stretchBusiness Core · HR · Development · The assignment recordCarries 2 attributes: Stretch level · Confidence
  • The supportBusiness Core · HR · Development · The assignment recordCarries 2 attributes: Supporter · Fallback

Business Core · Development · The capability check3

  • The evidenceBusiness Core · HR · Development · The capability checkCarries 3 attributes: Evidence · Demonstrated · Source
  • The assessmentBusiness Core · HR · Development · The capability checkCarries 3 attributes: Level reached · Assessed by · If not reached
  • The map updateBusiness Core · HR · Development · The capability checkCarries 2 attributes: Capability entry · Updated

Business Core · Retention and engagement · The turnover record3

  • The departuresBusiness Core · HR · Retention and engagement · The turnover recordCarries 3 attributes: Leaver · Tenure at leaving · Voluntary or not
  • The segmentationBusiness Core · HR · Retention and engagement · The turnover recordCarries 3 attributes: Segment · Rate · Population
  • The regretted lossBusiness Core · HR · Retention and engagement · The turnover recordCarries 3 attributes: Departure · Regretted · Capability lost

Business Core · Retention and engagement · The engagement read3

  • The instrumentBusiness Core · HR · Retention and engagement · The engagement readCarries 3 attributes: Question · Frequency · Minimum group size
  • The resultBusiness Core · HR · Retention and engagement · The engagement readCarries 3 attributes: Score · Response rate · Distribution shape
  • The responseBusiness Core · HR · Retention and engagement · The engagement readCarries 3 attributes: Action · Not doing · Owner

Business Core · Retention and engagement · The exit findings3

  • The interviewBusiness Core · HR · Retention and engagement · The exit findingsCarries 3 attributes: Conducted by · Conducted · Confidentiality
  • The stated reasonsBusiness Core · HR · Retention and engagement · The exit findingsCarries 3 attributes: Reason category · In their words · Weight
  • The patternBusiness Core · HR · Retention and engagement · The exit findingsCarries 3 attributes: Pattern · Occurrences · Routed to

Business Core · Customer jobs and pains · The job statement3

  • The jobBusiness Core · Value Proposition · Customer jobs and pains · The job statementCarries 3 attributes: Job · Job type · Customer segment
  • The contextBusiness Core · Value Proposition · Customer jobs and pains · The job statementCarries 3 attributes: Situation · Others involved · Constraint
  • The triggerBusiness Core · Value Proposition · Customer jobs and pains · The job statementCarries 3 attributes: Trigger event · Window · Source

Business Core · Customer jobs and pains · The pain list3

  • The painBusiness Core · Value Proposition · Customer jobs and pains · The pain listCarries 3 attributes: Pain · Job step · Pain type
  • The severityBusiness Core · Value Proposition · Customer jobs and pains · The pain listCarries 3 attributes: Cost of the pain · Frequency · Confidence
  • The workaroundBusiness Core · Value Proposition · Customer jobs and pains · The pain listCarries 3 attributes: Workaround · Effort spent · Satisfaction with it

Business Core · Customer jobs and pains · The gain list3

  • The gainBusiness Core · Value Proposition · Customer jobs and pains · The gain listCarries 3 attributes: Gain · Gain type · Job
  • The expectation levelBusiness Core · Value Proposition · Customer jobs and pains · The gain listCarries 2 attributes: Level · Assessed
  • The willingnessBusiness Core · Value Proposition · Customer jobs and pains · The gain listCarries 3 attributes: Evidence type · Indicated value · Confidence

Business Core · The offer · The offer inventory3

  • The itemsBusiness Core · Value Proposition · The offer · The offer inventoryCarries 3 attributes: Item · Item type · Lifecycle stage
  • The included elementsBusiness Core · Value Proposition · The offer · The offer inventoryCarries 3 attributes: Element · Standard or optional · Cost to provide
  • The termsBusiness Core · Value Proposition · The offer · The offer inventoryCarries 3 attributes: Term · Commitment · Risk holder

Business Core · The offer · The value map3

  • The linkBusiness Core · Value Proposition · The offer · The value mapCarries 3 attributes: Offer element · Pain or gain · Relieves or creates
  • The strengthBusiness Core · Value Proposition · The offer · The value mapCarries 3 attributes: Strength · Improvement · Confidence
  • The evidence checkBusiness Core · Value Proposition · The offer · The value mapCarries 3 attributes: Source · Verification status · Last verified

Business Core · The offer · The unmatched list3

  • The unmet needsBusiness Core · Value Proposition · The offer · The unmatched listCarries 3 attributes: Pain or gain · Priority · Served elsewhere
  • The unused elementsBusiness Core · Value Proposition · The offer · The unmatched listCarries 3 attributes: Offer element · Cost to provide · Disposition
  • The reviewBusiness Core · Value Proposition · The offer · The unmatched listCarries 2 attributes: Reviewed · Reviewed by

Business Core · Differentiation · The alternative set3

  • The alternativesBusiness Core · Value Proposition · Differentiation · The alternative setCarries 3 attributes: Alternative · Alternative type · Share of losses
  • The comparisonBusiness Core · Value Proposition · Differentiation · The alternative setCarries 3 attributes: Criterion · Relative position · Source
  • The do-nothing caseBusiness Core · Value Proposition · Differentiation · The alternative setCarries 3 attributes: Reason to stay · Switching cost · Who carries the risk

Business Core · Differentiation · The difference statement3

  • The statementBusiness Core · Value Proposition · Differentiation · The difference statementCarries 3 attributes: Difference · Need addressed · Applies to segment
  • The substitution testBusiness Core · Value Proposition · Differentiation · The difference statementCarries 3 attributes: Tested against · Result · Tested
  • The durabilityBusiness Core · Value Proposition · Differentiation · The difference statementCarries 3 attributes: Expected hold · Protection · Confidence

Business Core · Differentiation · The deliberate weaknesses3

  • The trade-offBusiness Core · Value Proposition · Differentiation · The deliberate weaknessesCarries 3 attributes: Given up · Bought with it · Reason
  • The excluded customersBusiness Core · Value Proposition · Differentiation · The deliberate weaknessesCarries 2 attributes: Segment · Reason
  • The drift checkBusiness Core · Value Proposition · Differentiation · The deliberate weaknessesCarries 3 attributes: Checked · Still held · Pressure source

Business Core · Proof · The claim inventory3

  • The claimBusiness Core · Value Proposition · Proof · The claim inventoryCarries 3 attributes: Claim · Claim type · Relates to
  • The channelsBusiness Core · Value Proposition · Proof · The claim inventoryCarries 3 attributes: Channel · Location · Last reviewed
  • The ownerBusiness Core · Value Proposition · Proof · The claim inventoryCarries 2 attributes: Owner · Review cycle

Business Core · Proof · The proof set3

  • The evidenceBusiness Core · Value Proposition · Proof · The proof setCarries 3 attributes: Evidence type · Source · Artefact
  • The strength matchBusiness Core · Value Proposition · Proof · The proof setCarries 3 attributes: Claim · Match · Confidence
  • The currencyBusiness Core · Value Proposition · Proof · The proof setCarries 3 attributes: Evidence date · Renew by · Status

Business Core · Proof · The gaps3

  • The gapBusiness Core · Value Proposition · Proof · The gapsCarries 3 attributes: Claim · Evidence needed · Cost to close
  • The exposureBusiness Core · Value Proposition · Proof · The gapsCarries 3 attributes: Exposure type · Priority · Who could challenge
  • The decisionBusiness Core · Value Proposition · Proof · The gapsCarries 3 attributes: Decision · Owner · By when

Business Core · Revenue model · The metric decision3

  • The metricBusiness Core · Monetisation · Revenue model · The metric decisionCarries 3 attributes: Metric · Metric family · Counting rule
  • The value trackingBusiness Core · Monetisation · Revenue model · The metric decisionCarries 3 attributes: Tracking quality · Value delivered · Mismatch
  • The behaviour checkBusiness Core · Monetisation · Revenue model · The metric decisionCarries 3 attributes: Encouraged behaviour · Discouraged behaviour · Alignment

Business Core · Revenue model · The stream map3

  • The streamsBusiness Core · Monetisation · Revenue model · The stream mapCarries 3 attributes: Stream · Annual value · Designed or inherited
  • The recurrenceBusiness Core · Monetisation · Revenue model · The stream mapCarries 3 attributes: Recurrence · Cycle · Variability
  • The dependenciesBusiness Core · Monetisation · Revenue model · The stream mapCarries 2 attributes: Depends on · Dependency type

Business Core · Revenue model · The incentive check3

  • The internal incentiveBusiness Core · Monetisation · Revenue model · The incentive checkCarries 3 attributes: Rewarded behaviour · Stream · Alignment
  • The conflictBusiness Core · Monetisation · Revenue model · The incentive checkCarries 3 attributes: Conflict · Priority · Response
  • The reviewBusiness Core · Monetisation · Revenue model · The incentive checkCarries 2 attributes: Reviewed · Reviewed by

Business Core · Pricing · The price list3

  • The pricesBusiness Core · Monetisation · Pricing · The price listCarries 3 attributes: Price · Applies to · Effective from
  • The tiersBusiness Core · Monetisation · Pricing · The price listCarries 3 attributes: Tier · Threshold · Rate change
  • The variationsBusiness Core · Monetisation · Pricing · The price listCarries 3 attributes: Variation · Deviation · Customers affected

Business Core · Pricing · The value basis3

  • The value estimateBusiness Core · Monetisation · Pricing · The value basisCarries 3 attributes: Estimated value · Segment · Source
  • The reference pointBusiness Core · Monetisation · Pricing · The value basisCarries 3 attributes: Reference · Reference value · Source
  • The ceilingBusiness Core · Monetisation · Pricing · The value basisCarries 3 attributes: Ceiling · What sets it · Confidence

Business Core · Pricing · The discount policy3

  • The authorityBusiness Core · Monetisation · Pricing · The discount policyCarries 3 attributes: Approver · Limit · Escalation
  • The exchangeBusiness Core · Monetisation · Pricing · The discount policyCarries 3 attributes: Exchange type · Value received · Condition
  • The discount recordBusiness Core · Monetisation · Pricing · The discount policyCarries 3 attributes: Discount given · Approved by · Date

Business Core · Margin structure · The cost to serve model3

  • The direct costsBusiness Core · Monetisation · Margin structure · The cost to serve modelCarries 3 attributes: Cost · Cost type · Varies with
  • The service costsBusiness Core · Monetisation · Margin structure · The cost to serve modelCarries 3 attributes: Time spent · Whose time · Recurring or one-off
  • The allocation basisBusiness Core · Monetisation · Margin structure · The cost to serve modelCarries 3 attributes: Basis · Reason · Confidence

Business Core · Margin structure · The contribution analysis3

  • The contributionBusiness Core · Monetisation · Margin structure · The contribution analysisCarries 3 attributes: Contribution · Contribution rate · Unit of analysis
  • The distributionBusiness Core · Monetisation · Margin structure · The contribution analysisCarries 3 attributes: Top decile share · Loss-making count · Tail cost
  • The responseBusiness Core · Monetisation · Margin structure · The contribution analysisCarries 3 attributes: Response · Owner · Expected effect

Business Core · Margin structure · The scale model3

  • The cost splitBusiness Core · Monetisation · Margin structure · The scale modelCarries 3 attributes: Cost behaviour · Amount · Driver
  • The step pointsBusiness Core · Monetisation · Margin structure · The scale modelCarries 3 attributes: Volume threshold · Step size · What steps
  • The trajectoryBusiness Core · Monetisation · Margin structure · The scale modelCarries 3 attributes: Margin · Period · Direction

Business Core · Revenue quality · The revenue split3

  • The categoriesBusiness Core · Monetisation · Revenue quality · The revenue splitCarries 3 attributes: Category · Amount · Share
  • The commitment horizonBusiness Core · Monetisation · Revenue quality · The revenue splitCarries 3 attributes: Remaining term · Notice period · Committed value
  • The trendBusiness Core · Monetisation · Revenue quality · The revenue splitCarries 3 attributes: Mix change · Period · Reason

Business Core · Revenue quality · The concentration measure3

  • The customer concentrationBusiness Core · Monetisation · Revenue quality · The concentration measureCarries 3 attributes: Largest customer share · Top five share · Loss impact
  • The other concentrationsBusiness Core · Monetisation · Revenue quality · The concentration measureCarries 3 attributes: Concentration type · Share · Depends on
  • The correlation checkBusiness Core · Monetisation · Revenue quality · The concentration measureCarries 3 attributes: Shared driver · Affects · Confidence

Business Core · Revenue quality · The retention record3

  • The retention ratesBusiness Core · Monetisation · Revenue quality · The retention recordCarries 3 attributes: Gross revenue retention · Net revenue retention · Logo retention
  • The expansionBusiness Core · Monetisation · Revenue quality · The retention recordCarries 3 attributes: Expansion value · Expansion source · Share of growth
  • The loss reasonsBusiness Core · Monetisation · Revenue quality · The retention recordCarries 3 attributes: Reason category · Value lost · Source

Business Core · Identification · The candidate list3

  • The candidatesBusiness Core · Core Competencies · Identification · The candidate listCarries 3 attributes: Candidate · Domain · Proposed by
  • The level checkBusiness Core · Core Competencies · Identification · The candidate listCarries 2 attributes: Level · Restated as
  • The sourceBusiness Core · Core Competencies · Identification · The candidate listCarries 2 attributes: Source · Confidence

Business Core · Identification · The evidence file3

  • The instancesBusiness Core · Core Competencies · Identification · The evidence fileCarries 3 attributes: Instance · Date · Conditions
  • The comparisonBusiness Core · Core Competencies · Identification · The evidence fileCarries 3 attributes: Compared with · Relative result · Source
  • The counter-evidenceBusiness Core · Core Competencies · Identification · The evidence fileCarries 3 attributes: Failure · Reason · Date

Business Core · Identification · The self-image gap3

  • The claimedBusiness Core · Core Competencies · Identification · The self-image gapCarries 3 attributes: Claim · Where stated · Held for
  • The supportedBusiness Core · Core Competencies · Identification · The self-image gapCarries 3 attributes: Claim · Support level · True within
  • The correctionBusiness Core · Core Competencies · Identification · The self-image gapCarries 3 attributes: Action · Owner · By when

Business Core · Testing for advantage · The test results3

  • The questionsBusiness Core · Core Competencies · Testing for advantage · The test resultsCarries 3 attributes: Test · Answer · Reason
  • The failuresBusiness Core · Core Competencies · Testing for advantage · The test resultsCarries 3 attributes: Candidate · Failed on · Implication
  • The assessorsBusiness Core · Core Competencies · Testing for advantage · The test resultsCarries 3 attributes: Assessor · Internal or external · Date

Business Core · Testing for advantage · The confirmed set3

  • The confirmedBusiness Core · Core Competencies · Testing for advantage · The confirmed setCarries 3 attributes: Competence · Confidence · Evidence
  • The applicationBusiness Core · Core Competencies · Testing for advantage · The confirmed setCarries 3 attributes: Applied in · Could apply in · Priority
  • The review dateBusiness Core · Core Competencies · Testing for advantage · The confirmed setCarries 2 attributes: Next review · Review cycle

Business Core · Testing for advantage · The clock3

  • The estimateBusiness Core · Core Competencies · Testing for advantage · The clockCarries 3 attributes: Expected hold · Reason · Confidence
  • The threatsBusiness Core · Core Competencies · Testing for advantage · The clockCarries 3 attributes: Threat · Threat type · Likelihood
  • The watchBusiness Core · Core Competencies · Testing for advantage · The clockCarries 3 attributes: Indicator · Watched by · Check frequency

Business Core · Building · The route decision3

  • The optionsBusiness Core · Core Competencies · Building · The route decisionCarries 3 attributes: Route · Full cost · Time to capability
  • The retentionBusiness Core · Core Competencies · Building · The route decisionCarries 3 attributes: What remains · Held in · Confidence
  • The decisionBusiness Core · Core Competencies · Building · The route decisionCarries 3 attributes: Chosen route · Horizon · Decided by

Business Core · Building · The build plan3

  • The sequenceBusiness Core · Core Competencies · Building · The build planCarries 3 attributes: Stage · Period · Demonstrable outcome
  • The peopleBusiness Core · Core Competencies · Building · The build planCarries 3 attributes: Builder · Capacity committed · Supporting role
  • The displacementBusiness Core · Core Competencies · Building · The build planCarries 3 attributes: Displaced · Cost of displacement · Approved by

Business Core · Building · The absorption check3

  • The holdingBusiness Core · Core Competencies · Building · The absorption checkCarries 3 attributes: Held in · Number of holders · Depth
  • The departure testBusiness Core · Core Competencies · Building · The absorption checkCarries 3 attributes: Retained · Key holder · Mitigation
  • The embedding actionsBusiness Core · Core Competencies · Building · The absorption checkCarries 3 attributes: Action · Owner · By when

Business Core · Protecting · The dependency map3

  • The dependenciesBusiness Core · Core Competencies · Protecting · The dependency mapCarries 3 attributes: Dependency · Dependency type · Internal or external
  • The criticalityBusiness Core · Core Competencies · Protecting · The dependency mapCarries 3 attributes: Impact · Time to recover · Priority
  • The single pointsBusiness Core · Core Competencies · Protecting · The dependency mapCarries 3 attributes: Dependency · Decision · Owner

Business Core · Protecting · The embedding record3

  • The embedding workBusiness Core · Core Competencies · Protecting · The embedding recordCarries 3 attributes: Method · Completed · Cost
  • The coverageBusiness Core · Core Competencies · Protecting · The embedding recordCarries 3 attributes: Coverage · Not covered · Confidence
  • The freshnessBusiness Core · Core Competencies · Protecting · The embedding recordCarries 3 attributes: Last verified · Status · Review trigger

Business Core · Protecting · The erosion watch3

  • The indicatorsBusiness Core · Core Competencies · Protecting · The erosion watchCarries 3 attributes: Indicator · Current reading · Direction of concern
  • The watcherBusiness Core · Core Competencies · Protecting · The erosion watchCarries 3 attributes: Watcher · Frequency · Last checked
  • The triggerBusiness Core · Core Competencies · Protecting · The erosion watchCarries 3 attributes: Threshold · Response · Escalates to

Business Core · Asset register · The register3

  • The entryBusiness Core · Business Assets · Asset register · The registerCarries 3 attributes: Asset identifier · Description · Category
  • The ownershipBusiness Core · Business Assets · Asset register · The registerCarries 3 attributes: Owner · Primary user · Owning entity
  • The locationBusiness Core · Business Assets · Asset register · The registerCarries 3 attributes: Location · Location verified · Status

Business Core · Asset register · The intangible schedule3

  • The intangiblesBusiness Core · Business Assets · Asset register · The intangible scheduleCarries 3 attributes: Asset · Intangible type · Custodian
  • The replacement costBusiness Core · Business Assets · Asset register · The intangible scheduleCarries 3 attributes: Replacement cost · Time to replace · Replaceable
  • The exposureBusiness Core · Business Assets · Asset register · The intangible scheduleCarries 3 attributes: Loss scenario · Protection · Next renewal

Business Core · Asset register · The review record3

  • The verificationBusiness Core · Business Assets · Asset register · The review recordCarries 3 attributes: Verified · Verified by · Coverage
  • The discrepanciesBusiness Core · Business Assets · Asset register · The review recordCarries 3 attributes: Discrepancy type · Count · Reason
  • The correctionsBusiness Core · Business Assets · Asset register · The review recordCarries 3 attributes: Correction · Process change · Next review

Business Core · Intellectual property · The IP schedule3

  • The assetsBusiness Core · Business Assets · Intellectual property · The IP scheduleCarries 3 attributes: Asset · Right type · Scope
  • The registrationsBusiness Core · Business Assets · Intellectual property · The IP scheduleCarries 3 attributes: Registration number · Territory · Expires
  • The renewalsBusiness Core · Business Assets · Intellectual property · The IP scheduleCarries 3 attributes: Renewal owner · Action by · Renewal cost

Business Core · Intellectual property · The ownership evidence3

  • The chainBusiness Core · Business Assets · Intellectual property · The ownership evidenceCarries 3 attributes: Document · From · Effective
  • The contractor positionBusiness Core · Business Assets · Intellectual property · The ownership evidenceCarries 3 attributes: Contractor · Assignment status · Work covered
  • The gapsBusiness Core · Business Assets · Intellectual property · The ownership evidenceCarries 3 attributes: Asset · Nature of gap · Priority

Business Core · Intellectual property · The licence obligations3

  • The inbound licencesBusiness Core · Business Assets · Intellectual property · The licence obligationsCarries 3 attributes: Component · Licensor · Licence
  • The restrictionsBusiness Core · Business Assets · Intellectual property · The licence obligationsCarries 3 attributes: Restriction · Restriction type · Affects
  • The compliance positionBusiness Core · Business Assets · Intellectual property · The licence obligationsCarries 3 attributes: Compliance status · Action needed · Owner

Business Core · Utilisation · The utilisation measure3

  • The readingBusiness Core · Business Assets · Utilisation · The utilisation measureCarries 3 attributes: Utilisation · Period · Pattern
  • The denominatorBusiness Core · Business Assets · Utilisation · The utilisation measureCarries 3 attributes: Practical capacity · Basis · Theoretical maximum
  • The definition of useBusiness Core · Business Assets · Utilisation · The utilisation measureCarries 2 attributes: Use definition · Strictness

Business Core · Utilisation · The target set3

  • The targetBusiness Core · Business Assets · Utilisation · The target setCarries 3 attributes: Target · Asset · Reason
  • The headroomBusiness Core · Business Assets · Utilisation · The target setCarries 3 attributes: Headroom · Absorbs · Demand variability
  • The varianceBusiness Core · Business Assets · Utilisation · The target setCarries 3 attributes: Variance · Persisting for · Direction

Business Core · Utilisation · The idle list3

  • The idle assetsBusiness Core · Business Assets · Utilisation · The idle listCarries 3 attributes: Asset · Utilisation · Idle for
  • The carrying costBusiness Core · Business Assets · Utilisation · The idle listCarries 3 attributes: Cost per period · Capital tied up · Period
  • The decisionBusiness Core · Business Assets · Utilisation · The idle listCarries 3 attributes: Decision · Owner · By when

Business Core · Lifecycle · The lifecycle cost model3

  • The acquisition costBusiness Core · Business Assets · Lifecycle · The lifecycle cost modelCarries 3 attributes: Purchase price · Implementation · Time to productive use
  • The running costBusiness Core · Business Assets · Lifecycle · The lifecycle cost modelCarries 3 attributes: Annual running cost · Cost driver · Annual escalation
  • The end costBusiness Core · Business Assets · Lifecycle · The lifecycle cost modelCarries 3 attributes: Disposal cost · Residual value · Exit time

Business Core · Lifecycle · The replacement schedule3

  • The expected lifeBusiness Core · Business Assets · Lifecycle · The replacement scheduleCarries 3 attributes: Expected life · Expected replacement · Basis
  • The conditionBusiness Core · Business Assets · Lifecycle · The replacement scheduleCarries 3 attributes: Condition · Failure rate · Assessed
  • The planBusiness Core · Business Assets · Lifecycle · The replacement scheduleCarries 3 attributes: Budgeted · Transition · Owner

Business Core · Lifecycle · The disposal procedure3

  • The data stepBusiness Core · Business Assets · Lifecycle · The disposal procedureCarries 3 attributes: Data held · Method · Evidence
  • The obligationsBusiness Core · Business Assets · Lifecycle · The disposal procedureCarries 3 attributes: Obligation · Obligation type · Status
  • The record closureBusiness Core · Business Assets · Lifecycle · The disposal procedureCarries 3 attributes: Disposed · Records updated · Confirmed by

Business Core · Process design · The current-state map3

  • The stepsBusiness Core · Operational Systems · Process design · The current-state mapCarries 3 attributes: Step · Performed by · Processing time
  • The handoversBusiness Core · Operational Systems · Process design · The current-state mapCarries 3 attributes: From and to · Wait time · What is lost
  • The workaroundsBusiness Core · Operational Systems · Process design · The current-state mapCarries 3 attributes: Workaround · Reason · Prevalence

Business Core · Process design · The time analysis3

  • The processing timeBusiness Core · Operational Systems · Process design · The time analysisCarries 3 attributes: Processing time · Step · Variability
  • The waiting timeBusiness Core · Operational Systems · Process design · The time analysisCarries 3 attributes: Wait time · Wait type · Waiting for
  • The flow efficiencyBusiness Core · Operational Systems · Process design · The time analysisCarries 3 attributes: Flow efficiency · Total lead time · Constraint

Business Core · Process design · The future-state design3

  • The changesBusiness Core · Operational Systems · Process design · The future-state designCarries 3 attributes: Change · Addresses · Expected effect
  • The new flowBusiness Core · Operational Systems · Process design · The future-state designCarries 3 attributes: Step · Expected lead time · Handover count
  • The transitionBusiness Core · Operational Systems · Process design · The future-state designCarries 3 attributes: Cutover · In-flight handling · Owner

Business Core · Tooling · The tool inventory3

  • The toolsBusiness Core · Operational Systems · Tooling · The tool inventoryCarries 3 attributes: Tool · Purpose · Owner
  • The costBusiness Core · Operational Systems · Tooling · The tool inventoryCarries 3 attributes: Annual cost · Active users · Administration time
  • The overlapsBusiness Core · Operational Systems · Tooling · The tool inventoryCarries 3 attributes: Overlapping job · Tools involved · Consequence

Business Core · Tooling · The fit assessment3

  • The requirementsBusiness Core · Operational Systems · Tooling · The fit assessmentCarries 3 attributes: Requirement · Essential or desirable · Process step
  • The fitBusiness Core · Operational Systems · Tooling · The fit assessmentCarries 3 attributes: Fit level · Gap · Confidence
  • The process compromisesBusiness Core · Operational Systems · Tooling · The fit assessmentCarries 3 attributes: Compromise · Severity · Since

Business Core · Tooling · The retirement plan3

  • The migrationBusiness Core · Operational Systems · Tooling · The retirement planCarries 3 attributes: What moves · Destination · Owner
  • The dependenciesBusiness Core · Operational Systems · Tooling · The retirement planCarries 3 attributes: Dependency · Depending party · Resolved
  • The cutoffBusiness Core · Operational Systems · Tooling · The retirement planCarries 3 attributes: Access ends · Contract ends · Data disposition

Business Core · Standards and quality · The standard3

  • The conditionsBusiness Core · Operational Systems · Standards and quality · The standardCarries 3 attributes: Condition · Check type · Priority
  • The toleranceBusiness Core · Operational Systems · Standards and quality · The standardCarries 3 attributes: Tolerance · Basis · Out of tolerance action
  • The agreement testBusiness Core · Operational Systems · Standards and quality · The standardCarries 3 attributes: Sample size · Agreement rate · Tested

Business Core · Standards and quality · The check points3

  • The placementBusiness Core · Operational Systems · Standards and quality · The check pointsCarries 3 attributes: After step · Catches defect from · Steps downstream
  • The checkerBusiness Core · Operational Systems · Standards and quality · The check pointsCarries 3 attributes: Check type · Performed by · Check time
  • The failure pathBusiness Core · Operational Systems · Standards and quality · The check pointsCarries 3 attributes: Action on failure · Decides · Failure rate

Business Core · Standards and quality · The defect record3

  • The defectBusiness Core · Operational Systems · Standards and quality · The defect recordCarries 3 attributes: Defect · Severity · Standard breached
  • The originBusiness Core · Operational Systems · Standards and quality · The defect recordCarries 3 attributes: Created at · Found at · Time to detection
  • The patternBusiness Core · Operational Systems · Standards and quality · The defect recordCarries 3 attributes: Cause category · Occurrences · Addressed

Business Core · Continuous improvement · The improvement log3

  • The changeBusiness Core · Operational Systems · Continuous improvement · The improvement logCarries 3 attributes: Change · Addresses · Implemented
  • The expectationBusiness Core · Operational Systems · Continuous improvement · The improvement logCarries 3 attributes: Expected effect · Proposed by · Confidence
  • The not takenBusiness Core · Operational Systems · Continuous improvement · The improvement logCarries 3 attributes: Proposal · Why not · Date

Business Core · Continuous improvement · The measurement3

  • The baselineBusiness Core · Operational Systems · Continuous improvement · The measurementCarries 3 attributes: Baseline value · Measured over · Normal variation
  • The after readingBusiness Core · Operational Systems · Continuous improvement · The measurementCarries 3 attributes: After value · Settling period · Outside variation
  • The confoundersBusiness Core · Operational Systems · Continuous improvement · The measurementCarries 3 attributes: Confounder · Plausibility · Attribution confidence

Business Core · Continuous improvement · The updated standard3

  • The revisionBusiness Core · Operational Systems · Continuous improvement · The updated standardCarries 3 attributes: Version · From improvement · Effective
  • The communicationBusiness Core · Operational Systems · Continuous improvement · The updated standardCarries 3 attributes: Told · Method · Acknowledged
  • The adherence checkBusiness Core · Operational Systems · Continuous improvement · The updated standardCarries 3 attributes: Checked · Adherence · If not followed

Business Core · Partner selection · The partnership case3

  • The needBusiness Core · Partners · Partner selection · The partnership caseCarries 3 attributes: Need · Need type · Linked to
  • The alternativesBusiness Core · Partners · Partner selection · The partnership caseCarries 3 attributes: Alternative · Cost · Why rejected
  • The success definitionBusiness Core · Partners · Partner selection · The partnership caseCarries 3 attributes: Success outcome · Target · By when

Business Core · Partner selection · The selection criteria3

  • The criteriaBusiness Core · Partners · Partner selection · The selection criteriaCarries 3 attributes: Criterion · Strong answer · Weight
  • The incentive questionBusiness Core · Partners · Partner selection · The selection criteriaCarries 3 attributes: Partner gains · Alignment · Where interests diverge
  • The disqualifiersBusiness Core · Partners · Partner selection · The selection criteriaCarries 3 attributes: Disqualifier · Reason · Waivable

Business Core · Partner selection · The due diligence record3

  • The checksBusiness Core · Partners · Partner selection · The due diligence recordCarries 3 attributes: Check type · Finding · Checked
  • The referencesBusiness Core · Partners · Partner selection · The due diligence recordCarries 3 attributes: Referee · Work referenced · What they would change
  • The unverifiedBusiness Core · Partners · Partner selection · The due diligence recordCarries 3 attributes: Not verified · Relying on · Priority

Business Core · The agreement · The obligations3

  • The deliverablesBusiness Core · Partners · The agreement · The obligationsCarries 3 attributes: Deliverable · Provided by · Definition of complete
  • The service levelsBusiness Core · Partners · The agreement · The obligationsCarries 3 attributes: Standard · Measured over · Consequence
  • The dependenciesBusiness Core · Partners · The agreement · The obligationsCarries 3 attributes: Dependency · Required by · Effect if late

Business Core · The agreement · The commercial terms3

  • The pricing basisBusiness Core · Partners · The agreement · The commercial termsCarries 3 attributes: Price · Basis · What it covers
  • The payment termsBusiness Core · Partners · The agreement · The commercial termsCarries 3 attributes: Payment terms · Trigger · Conditions
  • The change mechanismBusiness Core · Partners · The agreement · The commercial termsCarries 3 attributes: Escalation · Review point · Change control

Business Core · The agreement · The exit terms3

  • The noticeBusiness Core · Partners · The agreement · The exit termsCarries 3 attributes: Notice period · Grounds · Applies to
  • The transitionBusiness Core · Partners · The agreement · The exit termsCarries 3 attributes: Assistance · For how long · At what price
  • The retained rightsBusiness Core · Partners · The agreement · The exit termsCarries 3 attributes: What is retained · Retained by · Return or destroy

Business Core · Governance · The relationship owners3

  • The ownersBusiness Core · Partners · Governance · The relationship ownersCarries 3 attributes: Owner · For · Authority
  • The accountabilityBusiness Core · Partners · Governance · The relationship ownersCarries 3 attributes: Accountable for · Success measure · Reports
  • The handoverBusiness Core · Partners · Governance · The relationship ownersCarries 3 attributes: Changed · From and to · Context passed on

Business Core · Governance · The meeting rhythm3

  • The cadenceBusiness Core · Partners · Governance · The meeting rhythmCarries 3 attributes: Frequency · Level · Format
  • The agendaBusiness Core · Partners · Governance · The meeting rhythmCarries 3 attributes: Standing item · Against · Brought by
  • The recordBusiness Core · Partners · Governance · The meeting rhythmCarries 3 attributes: Agreed · Owner · By when

Business Core · Governance · The escalation path3

  • The levelsBusiness Core · Partners · Governance · The escalation pathCarries 3 attributes: Escalation contact · Side · Level
  • The triggerBusiness Core · Partners · Governance · The escalation pathCarries 3 attributes: Trigger · After · Either side
  • The resolution recordBusiness Core · Partners · Governance · The escalation pathCarries 3 attributes: Issue · Resolution · Time to resolve

Business Core · Value review · The performance record3

  • The deliveryBusiness Core · Partners · Value review · The performance recordCarries 3 attributes: Obligation · Met · Actual
  • The own performanceBusiness Core · Partners · Value review · The performance recordCarries 3 attributes: Own obligation · Met · Effect on partner
  • The issuesBusiness Core · Partners · Value review · The performance recordCarries 3 attributes: Issue · Time to resolve · Recurrence

Business Core · Value review · The full cost3

  • The direct costBusiness Core · Partners · Value review · The full costCarries 3 attributes: Paid in period · Against expectation · Variation share
  • The management costBusiness Core · Partners · Value review · The full costCarries 3 attributes: Time spent · Whose time · Estimated value
  • The switching costBusiness Core · Partners · Value review · The full costCarries 3 attributes: Switching cost · Transition time · Trend

Business Core · Value review · The decision3

  • The assessmentBusiness Core · Partners · Value review · The decisionCarries 3 attributes: Against · Verdict · Gap
  • The optionsBusiness Core · Partners · Value review · The decisionCarries 3 attributes: Option · Cost · Alternative
  • The outcomeBusiness Core · Partners · Value review · The decisionCarries 3 attributes: Decision · Decided by · What would change it

Business Core · Identification · The stakeholder list3

  • The partiesBusiness Core · Stakeholders · Identification · The stakeholder listCarries 3 attributes: Stakeholder · Contact · Represented
  • The directionBusiness Core · Stakeholders · Identification · The stakeholder listCarries 3 attributes: Direction · How · Relates to
  • The additionsBusiness Core · Stakeholders · Identification · The stakeholder listCarries 3 attributes: Added · Reason · Added by

Business Core · Identification · The influence map3

  • The powerBusiness Core · Stakeholders · Identification · The influence mapCarries 3 attributes: Power · Power type · Level
  • The legitimacyBusiness Core · Stakeholders · Identification · The influence mapCarries 3 attributes: Basis · Claim · Strength
  • The divergencesBusiness Core · Stakeholders · Identification · The influence mapCarries 3 attributes: Stakeholder · Divergence type · Consequence

Business Core · Identification · The review trigger3

  • The triggersBusiness Core · Stakeholders · Identification · The review triggerCarries 3 attributes: Trigger event · Trigger type · Notified by
  • The ownerBusiness Core · Stakeholders · Identification · The review triggerCarries 3 attributes: Owner · Baseline review · Last reviewed
  • The changesBusiness Core · Stakeholders · Identification · The review triggerCarries 3 attributes: Reviewed · Changed · Prompted by

Business Core · Expectations · The expectation record3

  • The stated expectationBusiness Core · Stakeholders · Expectations · The expectation recordCarries 3 attributes: Expectation · Stakeholder · Source
  • The establishmentBusiness Core · Stakeholders · Expectations · The expectation recordCarries 3 attributes: Established · Context · Recorded by
  • The response positionBusiness Core · Stakeholders · Expectations · The expectation recordCarries 3 attributes: Position · Communicated · Reason

Business Core · Expectations · The interest analysis3

  • The positionBusiness Core · Stakeholders · Expectations · The interest analysisCarries 3 attributes: Expectation · Asking for · Priority
  • The interestBusiness Core · Stakeholders · Expectations · The interest analysisCarries 3 attributes: Underlying interest · Source · Cheaper way to meet it
  • The overlapBusiness Core · Stakeholders · Expectations · The interest analysisCarries 3 attributes: Stakeholders · Shared interest · Single action

Business Core · Expectations · The conflict register3

  • The conflictBusiness Core · Stakeholders · Expectations · The conflict registerCarries 3 attributes: Expectations · Conflict level · Type
  • The handlingBusiness Core · Stakeholders · Expectations · The conflict registerCarries 3 attributes: Approach · Reason · Decided by
  • The unservedBusiness Core · Stakeholders · Expectations · The conflict registerCarries 3 attributes: Stakeholder · Informed · Likely response

Business Core · Engagement · The engagement level3

  • The levelBusiness Core · Stakeholders · Engagement · The engagement levelCarries 3 attributes: Level · On matter · Reason
  • The declarationBusiness Core · Stakeholders · Engagement · The engagement levelCarries 3 attributes: What was said · When · Matches actual
  • The boundariesBusiness Core · Stakeholders · Engagement · The engagement levelCarries 3 attributes: Open · Fixed · Why fixed

Business Core · Engagement · The method3

  • The mechanismBusiness Core · Stakeholders · Engagement · The methodCarries 3 attributes: Mechanism · Supports level · Time asked
  • The frequencyBusiness Core · Stakeholders · Engagement · The methodCarries 3 attributes: Frequency · Timing · Last engaged
  • The participationBusiness Core · Stakeholders · Engagement · The methodCarries 3 attributes: Participants · Participation rate · Who is missing

Business Core · Engagement · The feedback loop3

  • The decision reportBusiness Core · Stakeholders · Engagement · The feedback loopCarries 3 attributes: Decision · Reported · Channel
  • The input useBusiness Core · Stakeholders · Engagement · The feedback loopCarries 3 attributes: Input · Used · Effect
  • The not adoptedBusiness Core · Stakeholders · Engagement · The feedback loopCarries 3 attributes: Input · Reason · Revisitable

Business Core · Reporting · The reporting schedule3

  • The recipientsBusiness Core · Stakeholders · Reporting · The reporting scheduleCarries 3 attributes: Stakeholder · Used for · Obligation
  • The cadenceBusiness Core · Stakeholders · Reporting · The reporting scheduleCarries 3 attributes: Frequency · Lag · Next due
  • The continuityBusiness Core · Stakeholders · Reporting · The reporting scheduleCarries 3 attributes: Sent · If missed · On-time rate

Business Core · Reporting · The report content3

  • The changesBusiness Core · Stakeholders · Reporting · The report contentCarries 3 attributes: What changed · By how much · Direction
  • The interpretationBusiness Core · Stakeholders · Reporting · The report contentCarries 3 attributes: Interpretation · Confidence · What would change it
  • The actionsBusiness Core · Stakeholders · Reporting · The report contentCarries 3 attributes: Action · Owner · By when

Business Core · Reporting · The disclosure rule3

  • The triggersBusiness Core · Stakeholders · Reporting · The disclosure ruleCarries 3 attributes: Trigger · Trigger type · To whom
  • The timingBusiness Core · Stakeholders · Reporting · The disclosure ruleCarries 3 attributes: Within · Clock starts on · Interim reporting
  • The deciderBusiness Core · Stakeholders · Reporting · The disclosure ruleCarries 3 attributes: Decider · Fallback · Default

Business Core · Budgeting · The budget3

  • The linesBusiness Core · Finance · Budgeting · The budgetCarries 3 attributes: Amount · Line · Period
  • The assumptionsBusiness Core · Finance · Budgeting · The budgetCarries 3 attributes: Assumption · Assumed value · Confidence
  • The ownerBusiness Core · Finance · Budgeting · The budgetCarries 3 attributes: Owner · Approves spend · Approval limit

Business Core · Budgeting · The strategy check3

  • The movementBusiness Core · Finance · Budgeting · The strategy checkCarries 3 attributes: Change · Absolute change · Line
  • The stated prioritiesBusiness Core · Finance · Budgeting · The strategy checkCarries 3 attributes: Priority · Rank · Budget lines
  • The mismatchesBusiness Core · Finance · Budgeting · The strategy checkCarries 3 attributes: Mismatch type · Size · Resolution

Business Core · Budgeting · The variance record3

  • The varianceBusiness Core · Finance · Budgeting · The variance recordCarries 3 attributes: Variance · Variance rate · Cumulative or period
  • The causeBusiness Core · Finance · Budgeting · The variance recordCarries 3 attributes: Assumption · Cause type · Reason
  • The responseBusiness Core · Finance · Budgeting · The variance recordCarries 3 attributes: Action · Owner · Permanence

Business Core · Forecasting · The forecast3

  • The estimateBusiness Core · Finance · Forecasting · The forecastCarries 3 attributes: Forecast value · Period · Actual to date
  • The horizonBusiness Core · Finance · Forecasting · The forecastCarries 3 attributes: Horizon · Update cycle · Last updated
  • The assumptionsBusiness Core · Finance · Forecasting · The forecastCarries 3 attributes: Assumption · Changed · Confidence

Business Core · Forecasting · The scenario set3

  • The scenariosBusiness Core · Finance · Forecasting · The scenario setCarries 3 attributes: Scenario · Financial outcome · Likelihood
  • The signalsBusiness Core · Finance · Forecasting · The scenario setCarries 3 attributes: Signal · Threshold · Watched by
  • The responseBusiness Core · Finance · Forecasting · The scenario setCarries 3 attributes: Response · What stops · Lead time

Business Core · Forecasting · The accuracy record3

  • The comparisonBusiness Core · Finance · Forecasting · The accuracy recordCarries 3 attributes: Forecast · Actual · Horizon
  • The biasBusiness Core · Finance · Forecasting · The accuracy recordCarries 3 attributes: Average error · Direction · By line
  • The correctionBusiness Core · Finance · Forecasting · The accuracy recordCarries 3 attributes: Correction · Applied from · Effect

Business Core · Cash flow · The cash forecast3

  • The inflowsBusiness Core · Finance · Cash flow · The cash forecastCarries 3 attributes: Amount · Expected · Confidence
  • The outflowsBusiness Core · Finance · Cash flow · The cash forecastCarries 3 attributes: Amount · Due · Flexibility
  • The balanceBusiness Core · Finance · Cash flow · The cash forecastCarries 3 attributes: Closing balance · Minimum across horizon · Action threshold

Business Core · Cash flow · The conversion cycle3

  • The receivable daysBusiness Core · Finance · Cash flow · The conversion cycleCarries 3 attributes: Days outstanding · Time to invoice · Tied up
  • The inventory daysBusiness Core · Finance · Cash flow · The conversion cycleCarries 3 attributes: Days held · Value held · Type
  • The payable daysBusiness Core · Finance · Cash flow · The conversion cycleCarries 3 attributes: Days taken · Early payment discount · Supplier effect

Business Core · Cash flow · The runway3

  • The burnBusiness Core · Finance · Cash flow · The runwayCarries 3 attributes: Net burn · Averaged over · Trend
  • The available cashBusiness Core · Finance · Cash flow · The runwayCarries 3 attributes: Available · Restricted · Facility conditions
  • The decision pointsBusiness Core · Finance · Cash flow · The runwayCarries 3 attributes: Decision date · Decision · Lead time

Business Core · Financial reporting · The reporting pack3

  • The contentsBusiness Core · Finance · Financial reporting · The reporting packCarries 3 attributes: Section · Supports decision · Used
  • The audiencesBusiness Core · Finance · Financial reporting · The reporting packCarries 3 attributes: Audience · Detail level · Needed by
  • The separationBusiness Core · Finance · Financial reporting · The reporting packCarries 3 attributes: Purpose · Basis differences · Reconciled

Business Core · Financial reporting · The close calendar3

  • The sequenceBusiness Core · Finance · Financial reporting · The close calendarCarries 3 attributes: Step · Performed by · Elapsed
  • The estimatesBusiness Core · Finance · Financial reporting · The close calendarCarries 3 attributes: Estimated item · Tolerance · True-up
  • The bottleneckBusiness Core · Finance · Financial reporting · The close calendarCarries 3 attributes: Step · Waiting for · Fix

Business Core · Financial reporting · The commentary3

  • The explanationsBusiness Core · Finance · Financial reporting · The commentaryCarries 3 attributes: Line · Explanation · Materiality threshold
  • The actionsBusiness Core · Finance · Financial reporting · The commentaryCarries 3 attributes: Action · Owner · Effect expected
  • The outlookBusiness Core · Finance · Financial reporting · The commentaryCarries 3 attributes: Expectation · Forecast · What would change it

Business Core · Sourcing · The supplier list3

  • The suppliersBusiness Core · Supply Chain · Sourcing · The supplier listCarries 3 attributes: Supplier · Supplies · Share of input
  • The termsBusiness Core · Supply Chain · Sourcing · The supplier listCarries 3 attributes: Price basis · Lead time · Terms agreed
  • The performanceBusiness Core · Supply Chain · Sourcing · The supplier listCarries 3 attributes: On-time rate · Quality rate · Measured over

Business Core · Sourcing · The total cost comparison3

  • The priceBusiness Core · Supply Chain · Sourcing · The total cost comparisonCarries 3 attributes: Unit price · Includes · Minimum order
  • The quality costBusiness Core · Supply Chain · Sourcing · The total cost comparisonCarries 3 attributes: Defect rate · Cost per defect · Variability
  • The lead time costBusiness Core · Supply Chain · Sourcing · The total cost comparisonCarries 3 attributes: Lead time · Variability · Inventory cost

Business Core · Sourcing · The concentration position3

  • The single sourcesBusiness Core · Supply Chain · Sourcing · The concentration positionCarries 3 attributes: Input · Supplier · Share
  • The rationaleBusiness Core · Supply Chain · Sourcing · The concentration positionCarries 3 attributes: Deliberate · Reason · Alternatives exist
  • The switching costBusiness Core · Supply Chain · Sourcing · The concentration positionCarries 3 attributes: Switching cost · Switching time · Trend

Business Core · Logistics · The network3

  • The nodesBusiness Core · Supply Chain · Logistics · The networkCarries 3 attributes: Node · Node type · Fixed cost
  • The routesBusiness Core · Supply Chain · Logistics · The networkCarries 3 attributes: Route · Mode · Transit time
  • The distance to demandBusiness Core · Supply Chain · Logistics · The networkCarries 3 attributes: Distance · Demand covered · Demand data from

Business Core · Logistics · The lead time record3

  • The actual timesBusiness Core · Supply Chain · Logistics · The lead time recordCarries 3 attributes: Actual lead time · Route or supplier · Observations
  • The variabilityBusiness Core · Supply Chain · Logistics · The lead time recordCarries 3 attributes: Spread · Upper percentile · Trend
  • The segmentsBusiness Core · Supply Chain · Logistics · The lead time recordCarries 3 attributes: Segment · Segment time · Segment variability

Business Core · Logistics · The cost per movement3

  • The freight costBusiness Core · Supply Chain · Logistics · The cost per movementCarries 3 attributes: Cost · Mode · Surcharge share
  • The handling costBusiness Core · Supply Chain · Logistics · The cost per movementCarries 3 attributes: Cost per unit · Handling time · At node
  • The last mileBusiness Core · Supply Chain · Logistics · The cost per movementCarries 3 attributes: Cost per delivery · Failed delivery rate · Share of total

Business Core · Inventory · The stock position3

  • The quantitiesBusiness Core · Supply Chain · Inventory · The stock positionCarries 3 attributes: Quantity · Location · State
  • The valuationBusiness Core · Supply Chain · Inventory · The stock positionCarries 3 attributes: Value · Basis · Write-down
  • The accuracyBusiness Core · Supply Chain · Inventory · The stock positionCarries 3 attributes: Record accuracy · Last counted · Count cycle

Business Core · Inventory · The reorder rules3

  • The service levelBusiness Core · Supply Chain · Inventory · The reorder rulesCarries 3 attributes: Service level · Reason · Stockout cost
  • The safety stockBusiness Core · Supply Chain · Inventory · The reorder rulesCarries 3 attributes: Safety stock · Demand variability · Lead-time variability
  • The reorder pointBusiness Core · Supply Chain · Inventory · The reorder rulesCarries 3 attributes: Reorder point · Order quantity · Lead time used

Business Core · Inventory · The ageing report3

  • The age bandsBusiness Core · Supply Chain · Inventory · The ageing reportCarries 3 attributes: Age · Value in band · Share of total
  • The movement rateBusiness Core · Supply Chain · Inventory · The ageing reportCarries 3 attributes: Turnover · Last movement · Classification
  • The dispositionBusiness Core · Supply Chain · Inventory · The ageing reportCarries 3 attributes: Disposition · Recovery · Owner

Business Core · Resilience · The dependency map3

  • The tiersBusiness Core · Supply Chain · Resilience · The dependency mapCarries 3 attributes: Upstream party · Tier · Source
  • The shared sourcesBusiness Core · Supply Chain · Resilience · The dependency mapCarries 3 attributes: Shared source · Suppliers affected · Exposure
  • The geographyBusiness Core · Supply Chain · Resilience · The dependency mapCarries 3 attributes: Region · Share from region · Regional risk

Business Core · Resilience · The failure points3

  • The pointsBusiness Core · Supply Chain · Resilience · The failure pointsCarries 3 attributes: Failure point · Type · Affects
  • The impactBusiness Core · Supply Chain · Resilience · The failure pointsCarries 3 attributes: Time to impact · Recovery time · Cost
  • The statusBusiness Core · Supply Chain · Resilience · The failure pointsCarries 3 attributes: Status · Accepted by · Mitigation

Business Core · Resilience · The tested response3

  • The planBusiness Core · Supply Chain · Resilience · The tested responseCarries 3 attributes: For failure point · First action · Decides
  • The alternativesBusiness Core · Supply Chain · Resilience · The tested responseCarries 3 attributes: Alternative · Readiness · Capacity available
  • The rehearsalBusiness Core · Supply Chain · Resilience · The tested responseCarries 3 attributes: Last rehearsed · Test type · Findings

Business Core · Capacity planning · The capacity model3

  • The resourcesBusiness Core · Manufacturing Operations · Capacity planning · The capacity modelCarries 3 attributes: Resource · Practical output · Theoretical output
  • The constraintBusiness Core · Manufacturing Operations · Capacity planning · The capacity modelCarries 3 attributes: Constraint resource · System output · Identified
  • The deductionsBusiness Core · Manufacturing Operations · Capacity planning · The capacity modelCarries 3 attributes: Deduction · Share lost · Addressable

Business Core · Capacity planning · The demand plan3

  • The volumesBusiness Core · Manufacturing Operations · Capacity planning · The demand planCarries 3 attributes: Volume · Product family · Committed or forecast
  • The peaksBusiness Core · Manufacturing Operations · Capacity planning · The demand planCarries 3 attributes: Peak level · When · Response
  • The horizon checkBusiness Core · Manufacturing Operations · Capacity planning · The demand planCarries 3 attributes: Planning horizon · Capacity lead time · Adequate

Business Core · Capacity planning · The capacity decision3

  • The strategyBusiness Core · Manufacturing Operations · Capacity planning · The capacity decisionCarries 3 attributes: Strategy · Reason · Target buffer
  • The triggerBusiness Core · Manufacturing Operations · Capacity planning · The capacity decisionCarries 3 attributes: Trigger level · Sustained for · Owner
  • The optionsBusiness Core · Manufacturing Operations · Capacity planning · The capacity decisionCarries 3 attributes: Option · Cost · Lead time

Business Core · Production flow · The flow map3

  • The operationsBusiness Core · Manufacturing Operations · Production flow · The flow mapCarries 3 attributes: Operation · Cycle time · Batch size
  • The queuesBusiness Core · Manufacturing Operations · Production flow · The flow mapCarries 3 attributes: Queue size · Queue time · Before operation
  • The rework loopsBusiness Core · Manufacturing Operations · Production flow · The flow mapCarries 3 attributes: From and to · Loop rate · Added time

Business Core · Production flow · The WIP limit3

  • The limitBusiness Core · Manufacturing Operations · Production flow · The WIP limitCarries 3 attributes: WIP limit · Applies to · Basis
  • The current WIPBusiness Core · Manufacturing Operations · Production flow · The WIP limitCarries 3 attributes: Current WIP · Implied lead time · Measured
  • The release ruleBusiness Core · Manufacturing Operations · Production flow · The WIP limitCarries 3 attributes: Release rule · Controls release · Exception path

Business Core · Production flow · The flow measure3

  • The efficiencyBusiness Core · Manufacturing Operations · Production flow · The flow measureCarries 3 attributes: Flow efficiency · Product line · Period
  • The throughputBusiness Core · Manufacturing Operations · Production flow · The flow measureCarries 3 attributes: Throughput · Against constraint capacity · Trend
  • The lead timeBusiness Core · Manufacturing Operations · Production flow · The flow measureCarries 3 attributes: Lead time · Spread · Promise basis

Business Core · Quality management · The specification3

  • The characteristicsBusiness Core · Manufacturing Operations · Quality management · The specificationCarries 3 attributes: Characteristic · Criticality · Reason
  • The tolerancesBusiness Core · Manufacturing Operations · Quality management · The specificationCarries 3 attributes: Tolerance · Derived from · Last reviewed
  • The measurement methodBusiness Core · Manufacturing Operations · Quality management · The specificationCarries 3 attributes: Method · Measurement precision · Verified

Business Core · Quality management · The capability measure3

  • The variationBusiness Core · Manufacturing Operations · Quality management · The capability measureCarries 3 attributes: Spread · Sample size · Sampled across
  • The centringBusiness Core · Manufacturing Operations · Quality management · The capability measureCarries 3 attributes: Process mean · Target · Offset
  • The stabilityBusiness Core · Manufacturing Operations · Quality management · The capability measureCarries 3 attributes: Stable · Observed over · Instability source

Business Core · Quality management · The root cause record3

  • The investigationBusiness Core · Manufacturing Operations · Quality management · The root cause recordCarries 3 attributes: Root cause · Cause category · Source
  • The corrective actionBusiness Core · Manufacturing Operations · Quality management · The root cause recordCarries 3 attributes: Action · Action type · Owner
  • The verificationBusiness Core · Manufacturing Operations · Quality management · The root cause recordCarries 3 attributes: Verified · Recurrences since · Status

Business Core · Maintenance · The maintenance regime3

  • The failure behaviourBusiness Core · Manufacturing Operations · Maintenance · The maintenance regimeCarries 3 attributes: Failure pattern · Gives warning · Warning period
  • The consequenceBusiness Core · Manufacturing Operations · Maintenance · The maintenance regimeCarries 3 attributes: Failure cost · Consequence type · At constraint
  • The regimeBusiness Core · Manufacturing Operations · Maintenance · The maintenance regimeCarries 3 attributes: Regime · Interval · Reason

Business Core · Maintenance · The schedule3

  • The planned workBusiness Core · Manufacturing Operations · Maintenance · The scheduleCarries 3 attributes: Task · Due · Expected duration
  • The windowBusiness Core · Manufacturing Operations · Maintenance · The scheduleCarries 3 attributes: Window · Protected · Windows kept
  • The sparesBusiness Core · Manufacturing Operations · Maintenance · The scheduleCarries 3 attributes: Part · Held · Lead time

Business Core · Maintenance · The downtime record3

  • The stopsBusiness Core · Manufacturing Operations · Maintenance · The downtime recordCarries 3 attributes: Asset · Downtime · When
  • The causesBusiness Core · Manufacturing Operations · Maintenance · The downtime recordCarries 3 attributes: Cause category · Detail · Preventable
  • The repeatsBusiness Core · Manufacturing Operations · Maintenance · The downtime recordCarries 3 attributes: Repeating cause · Occurrences · Addressed

Business Core · Regulatory mapping · The obligations register3

  • The obligationsBusiness Core · Compliance · Regulatory mapping · The obligations registerCarries 3 attributes: Obligation · Obligation type · Citation
  • The jurisdictionsBusiness Core · Compliance · Regulatory mapping · The obligations registerCarries 3 attributes: Jurisdiction · Why it applies · Certainty
  • The sourcesBusiness Core · Compliance · Regulatory mapping · The obligations registerCarries 3 attributes: Source · Established · Confidence

Business Core · Regulatory mapping · The requirement translation3

  • The requirementsBusiness Core · Compliance · Regulatory mapping · The requirement translationCarries 3 attributes: Requirement · From obligation · Frequency
  • The ownersBusiness Core · Compliance · Regulatory mapping · The requirement translationCarries 3 attributes: Owner · Performs · Assigned
  • The evidence requirementBusiness Core · Compliance · Regulatory mapping · The requirement translationCarries 3 attributes: Evidence · Retention · Held where

Business Core · Regulatory mapping · The change watch3

  • The sources watchedBusiness Core · Compliance · Regulatory mapping · The change watchCarries 3 attributes: Source · Covers · Checked
  • The watcherBusiness Core · Compliance · Regulatory mapping · The change watchCarries 3 attributes: Watcher · Route · Last checked
  • The change logBusiness Core · Compliance · Regulatory mapping · The change watchCarries 3 attributes: Change · Effective · Actioned

Business Core · Controls · The control set3

  • The controlsBusiness Core · Compliance · Controls · The control setCarries 3 attributes: Control · Addresses requirement · Type
  • The designBusiness Core · Compliance · Controls · The control setCarries 3 attributes: Mechanism · Automated · Bypass
  • The coverageBusiness Core · Compliance · Controls · The control setCarries 3 attributes: Requirement · Controls · Coverage

Business Core · Controls · The control owner3

  • The ownerBusiness Core · Compliance · Controls · The control ownerCarries 3 attributes: Owner · Operator · Assigned
  • The competenceBusiness Core · Compliance · Controls · The control ownerCarries 3 attributes: Training · Judgement required · Last trained
  • The successionBusiness Core · Compliance · Controls · The control ownerCarries 3 attributes: Deputy · In handover process · Last transferred

Business Core · Controls · The evidence trail3

  • The artefactBusiness Core · Compliance · Controls · The evidence trailCarries 3 attributes: Artefact · Generated · Shows
  • The retentionBusiness Core · Compliance · Controls · The evidence trailCarries 3 attributes: Retention period · Required by · Conflicts
  • The accessibilityBusiness Core · Compliance · Controls · The evidence trailCarries 3 attributes: Held in · Retrieval time · Can retrieve

Business Core · Monitoring · The monitoring plan3

  • The scopeBusiness Core · Compliance · Monitoring · The monitoring planCarries 3 attributes: Control · Cycle · Why now
  • The frequencyBusiness Core · Compliance · Monitoring · The monitoring planCarries 3 attributes: Test frequency · Risk weight · Last tested
  • The independenceBusiness Core · Compliance · Monitoring · The monitoring planCarries 3 attributes: Tester · Independence · Reason

Business Core · Monitoring · The test record3

  • The sampleBusiness Core · Compliance · Monitoring · The test recordCarries 3 attributes: Sample size · Selection method · Population period
  • The methodBusiness Core · Compliance · Monitoring · The test recordCarries 3 attributes: Method · Evidence examined · Performed by
  • The resultBusiness Core · Compliance · Monitoring · The test recordCarries 3 attributes: Exceptions · Exception detail · Conclusion

Business Core · Monitoring · The findings log3

  • The findingBusiness Core · Compliance · Monitoring · The findings logCarries 3 attributes: Finding · Severity · Control
  • The actionBusiness Core · Compliance · Monitoring · The findings logCarries 3 attributes: Action · Owner · Due
  • The closureBusiness Core · Compliance · Monitoring · The findings logCarries 3 attributes: Closed · Verified by · Days open

Business Core · Incident response · The incident definition3

  • The definitionBusiness Core · Compliance · Incident response · The incident definitionCarries 3 attributes: Definition · Category · Near miss included
  • The severity levelsBusiness Core · Compliance · Incident response · The incident definitionCarries 3 attributes: Level · Criteria · Triggers
  • The raising routeBusiness Core · Compliance · Incident response · The incident definitionCarries 3 attributes: Route · Reaches · Response time

Business Core · Incident response · The response plan3

  • The containmentBusiness Core · Compliance · Incident response · The response planCarries 3 attributes: Containment action · Pre-authorised · Within
  • The rolesBusiness Core · Compliance · Incident response · The response planCarries 3 attributes: Role · Assigned · Decides
  • The notificationsBusiness Core · Compliance · Incident response · The response planCarries 3 attributes: Must notify · Deadline · Clock starts on

Business Core · Incident response · The post-incident review3

  • The causeBusiness Core · Compliance · Incident response · The post-incident reviewCarries 3 attributes: Cause · Control involved · Failure type
  • The response assessmentBusiness Core · Compliance · Incident response · The post-incident reviewCarries 3 attributes: Time to detection · Time to containment · Notifications on time
  • The changesBusiness Core · Compliance · Incident response · The post-incident reviewCarries 3 attributes: Change · Owner · Tracked in

Brand Core · The promise · The commitment3

  • The sentenceBrand Core · Brand promise · The promise · The commitmentCarries 3 attributes: Promise · Language · Word count
  • The recipientBrand Core · Brand promise · The promise · The commitmentCarries 2 attributes: Made to · Segment
  • The version recordBrand Core · Brand promise · The promise · The commitmentCarries 3 attributes: Version · Approved by · Reason for change

Brand Core · The promise · The boundary3

  • The exclusionsBrand Core · Brand promise · The promise · The boundaryCarries 3 attributes: Exclusion · Reason · Stated where
  • The not-forBrand Core · Brand promise · The promise · The boundaryCarries 2 attributes: Segment · Reason
  • The conditionsBrand Core · Brand promise · The promise · The boundaryCarries 3 attributes: Condition · Within customer control · Applies from

Brand Core · The promise · The origin3

  • The purpose linkBrand Core · Brand promise · The promise · The originCarries 2 attributes: Purpose · Derivation
  • The capability basisBrand Core · Brand promise · The promise · The originCarries 3 attributes: Capability · Confidence · Held or being built
  • The rejected promisesBrand Core · Brand promise · The promise · The originCarries 3 attributes: Rejected promise · Why not · Date

Brand Core · Deliverability · The cost to keep3

  • The standing costBrand Core · Brand promise · Deliverability · The cost to keepCarries 3 attributes: Standing cost · What it buys · Period
  • The marginal costBrand Core · Brand promise · Deliverability · The cost to keepCarries 3 attributes: Cost per occasion · Invocations · Scales with
  • The margin impactBrand Core · Brand promise · Deliverability · The cost to keepCarries 3 attributes: Margin effect · What it earns · Confidence

Brand Core · Deliverability · The breaking point3

  • The conditionsBrand Core · Brand promise · Deliverability · The breaking pointCarries 3 attributes: Condition · Frequency · When
  • The failure stepBrand Core · Brand promise · Deliverability · The breaking pointCarries 3 attributes: Step · How it fails · Cost to strengthen
  • The headroomBrand Core · Brand promise · Deliverability · The breaking pointCarries 3 attributes: Headroom · Trend · Watched by

Brand Core · Deliverability · The operational commitment3

  • The internal standardsBrand Core · Brand promise · Deliverability · The operational commitmentCarries 3 attributes: Standard · Target · Supports
  • The ownersBrand Core · Brand promise · Deliverability · The operational commitmentCarries 3 attributes: Owner · Function · Accepted
  • The sign-offBrand Core · Brand promise · Deliverability · The operational commitmentCarries 3 attributes: Signed by · Date · Caveats

Brand Core · Communication · The statements3

  • The placementsBrand Core · Brand promise · Communication · The statementsCarries 3 attributes: Placement · Channel · Last reviewed
  • The wording checkBrand Core · Brand promise · Communication · The statementsCarries 3 attributes: Wording used · Matches · Owner
  • The strongest versionBrand Core · Brand promise · Communication · The statementsCarries 3 attributes: Strongest wording · Found in · Resolved

Brand Core · Communication · The expectation set3

  • The stated expectationBrand Core · Brand promise · Communication · The expectation setCarries 2 attributes: Expectation · Ambiguity
  • The implicit signalsBrand Core · Brand promise · Communication · The expectation setCarries 3 attributes: Signal · What it implies · Consistent
  • The actual expectationBrand Core · Brand promise · Communication · The expectation setCarries 3 attributes: Expected · Source · Gap to promise

Brand Core · Communication · The margin3

  • The promised levelBrand Core · Brand promise · Communication · The marginCarries 2 attributes: Promised level · Internal equivalent
  • The delivered levelBrand Core · Brand promise · Communication · The marginCarries 3 attributes: Typical delivery · Reliable level · Spread
  • The tradeBrand Core · Brand promise · Communication · The marginCarries 3 attributes: Margin · Reason · Expected failure rate

Brand Core · Keeping it · The failure record3

  • The failure definitionBrand Core · Brand promise · Keeping it · The failure recordCarries 3 attributes: Definition · Agreed by · Effective
  • The rateBrand Core · Brand promise · Keeping it · The failure recordCarries 3 attributes: Failure rate · Period · Against expected
  • The causesBrand Core · Brand promise · Keeping it · The failure recordCarries 3 attributes: Cause category · Occurrences · Routed to

Brand Core · Keeping it · The recovery3

  • The responseBrand Core · Brand promise · Keeping it · The recoveryCarries 3 attributes: Response · Value · Proportionate to
  • The authorityBrand Core · Brand promise · Keeping it · The recoveryCarries 3 attributes: Can authorise · Limit · Time to resolve
  • The recovery outcomeBrand Core · Brand promise · Keeping it · The recoveryCarries 3 attributes: Outcome · Retention after failure · Followed for

Brand Core · Keeping it · The trust reading3

  • The beliefBrand Core · Brand promise · Keeping it · The trust readingCarries 3 attributes: Believe it · Segment · Period
  • The relianceBrand Core · Brand promise · Keeping it · The trust readingCarries 3 attributes: Reliance behaviour · Share relying · Source
  • The recovery lagBrand Core · Brand promise · Keeping it · The trust readingCarries 3 attributes: Recovery lag · Depth of fall · Confidence

Brand Core · Brand personality · The traits3

  • The traitBrand Core · Brand Identity · Brand personality · The traitsCarries 3 attributes: Trait · Priority · Reason
  • The oppositeBrand Core · Brand Identity · Brand personality · The traitsCarries 2 attributes: Not · Distinction
  • The evidenceBrand Core · Brand Identity · Brand personality · The traitsCarries 3 attributes: Evidence · Confidence · Current or aspired

Brand Core · Brand personality · The behavioural rules3

  • The situationsBrand Core · Brand Identity · Brand personality · The behavioural rulesCarries 3 attributes: Situation · Frequency · Handled by
  • The ruleBrand Core · Brand Identity · Brand personality · The behavioural rulesCarries 3 attributes: Rule · Expresses trait · Example
  • The judgement casesBrand Core · Brand Identity · Brand personality · The behavioural rulesCarries 3 attributes: Fallback question · Ask · Default

Brand Core · Brand personality · The exclusions3

  • The avoidedBrand Core · Brand Identity · Brand personality · The exclusionsCarries 3 attributes: Avoided · Example · Scope
  • The reasonBrand Core · Brand Identity · Brand personality · The exclusionsCarries 3 attributes: Reason · Connects to · Established
  • The pressureBrand Core · Brand Identity · Brand personality · The exclusionsCarries 3 attributes: Pressure source · Exceptions granted · Status

Brand Core · Visual system · The distinctive assets3

  • The assetsBrand Core · Brand Identity · Visual system · The distinctive assetsCarries 3 attributes: Asset · Asset type · In use for
  • The recognitionBrand Core · Brand Identity · Visual system · The distinctive assetsCarries 3 attributes: Correctly attributed · Misattributed · Measured
  • The protectionBrand Core · Brand Identity · Visual system · The distinctive assetsCarries 3 attributes: IP registration · Change authority · Practical risk

Brand Core · Visual system · The specifications3

  • The colourBrand Core · Brand Identity · Visual system · The specificationsCarries 3 attributes: Colour · Role · Contrast
  • The typographyBrand Core · Brand Identity · Visual system · The specificationsCarries 3 attributes: Typeface · Fallback · Licence
  • The constructionBrand Core · Brand Identity · Visual system · The specificationsCarries 3 attributes: Value · Rule · Applies to

Brand Core · Visual system · The application rules3

  • The hard casesBrand Core · Brand Identity · Visual system · The application rulesCarries 3 attributes: Case · Specified answer · Frequency
  • The co-brandingBrand Core · Brand Identity · Visual system · The application rulesCarries 3 attributes: Rule · Partner type · Approves
  • The departuresBrand Core · Brand Identity · Visual system · The application rulesCarries 3 attributes: Departure · Approved by · Reason

Brand Core · Verbal system · The tone of voice3

  • The pairsBrand Core · Brand Identity · Verbal system · The tone of voiceCarries 3 attributes: Before · After · What changed
  • The rulesBrand Core · Brand Identity · Verbal system · The tone of voiceCarries 3 attributes: Rule · Scope · Strictness
  • The surfacesBrand Core · Brand Identity · Verbal system · The tone of voiceCarries 3 attributes: Surface · Written by · Covered

Brand Core · Verbal system · The vocabulary3

  • The preferred termsBrand Core · Brand Identity · Verbal system · The vocabularyCarries 3 attributes: Term · Refers to · Not
  • The avoided wordsBrand Core · Brand Identity · Verbal system · The vocabularyCarries 3 attributes: Word · Reason · Use instead
  • The customer wordsBrand Core · Brand Identity · Verbal system · The vocabularyCarries 3 attributes: Customer term · Source · Adopted

Brand Core · Verbal system · The naming rules3

  • The patternBrand Core · Brand Identity · Verbal system · The naming rulesCarries 3 attributes: Pattern · Applies to · Example
  • The checksBrand Core · Brand Identity · Verbal system · The naming rulesCarries 3 attributes: Check · Status · Performed by
  • The approvalBrand Core · Brand Identity · Verbal system · The naming rulesCarries 3 attributes: Approver · Turnaround · Register

Brand Core · Consistency · The asset library3

  • The contentsBrand Core · Brand Identity · Consistency · The asset libraryCarries 3 attributes: Asset · Formats · Version
  • The accessBrand Core · Brand Identity · Consistency · The asset libraryCarries 3 attributes: Who has access · Time to obtain · Where
  • The supersededBrand Core · Brand Identity · Consistency · The asset libraryCarries 3 attributes: Old asset · Still appearing in · Owner

Brand Core · Consistency · The approval route3

  • The scopeBrand Core · Brand Identity · Consistency · The approval routeCarries 3 attributes: Requires approval · Reason · Risk level
  • The approverBrand Core · Brand Identity · Consistency · The approval routeCarries 3 attributes: Approver · Deputy · Turnaround
  • The exception logBrand Core · Brand Identity · Consistency · The approval routeCarries 3 attributes: Departure · Reason · Times granted

Brand Core · Consistency · The audit3

  • The sampleBrand Core · Brand Identity · Consistency · The auditCarries 3 attributes: Items collected · Channels · Period
  • The findingsBrand Core · Brand Identity · Consistency · The auditCarries 3 attributes: Finding type · Occurrences · Likely cause
  • The correctionsBrand Core · Brand Identity · Consistency · The auditCarries 3 attributes: Correction · Type · Owner

Brand Core · Frame of reference · The category3

  • The customer categoryBrand Core · Brand Positioning · Frame of reference · The categoryCarries 3 attributes: Category · Segment · Source
  • The intended categoryBrand Core · Brand Positioning · Frame of reference · The categoryCarries 2 attributes: Intended category · Reason
  • The distanceBrand Core · Brand Positioning · Frame of reference · The categoryCarries 3 attributes: Distance · Consequence · Response

Brand Core · Frame of reference · The comparison set3

  • The alternativesBrand Core · Brand Positioning · Frame of reference · The comparison setCarries 3 attributes: Alternative · Alternative type · Frequency
  • The loss analysisBrand Core · Brand Positioning · Frame of reference · The comparison setCarries 3 attributes: Lost to · Reason · Share of losses
  • The inaction caseBrand Core · Brand Positioning · Frame of reference · The comparison setCarries 3 attributes: Reason to stay · Switching cost · Who carries the risk

Brand Core · Frame of reference · The entry points3

  • The situationsBrand Core · Brand Positioning · Frame of reference · The entry pointsCarries 3 attributes: Situation · Share of entries · Source
  • The linkageBrand Core · Brand Positioning · Frame of reference · The entry pointsCarries 3 attributes: Retrieved · Situation · Also named
  • The unclaimedBrand Core · Brand Positioning · Frame of reference · The entry pointsCarries 3 attributes: Situation · Volume · Why unclaimed

Brand Core · Points of difference · The parity points3

  • The requirementsBrand Core · Brand Positioning · Points of difference · The parity pointsCarries 3 attributes: Requirement · Type · Established
  • The standingBrand Core · Brand Positioning · Points of difference · The parity pointsCarries 3 attributes: Actually meets · Believed to meet · Source
  • The blockersBrand Core · Brand Positioning · Points of difference · The parity pointsCarries 3 attributes: Requirement · Deals affected · Cost to close

Brand Core · Points of difference · The differences3

  • The claimBrand Core · Brand Positioning · Points of difference · The differencesCarries 3 attributes: Difference · Priority · For segment
  • The three testsBrand Core · Brand Positioning · Points of difference · The differencesCarries 3 attributes: Test · Result · Reason
  • The reason to believeBrand Core · Brand Positioning · Points of difference · The differencesCarries 3 attributes: Reason to believe · Evidence type · Proof

Brand Core · Points of difference · The accepted trade-off3

  • The given upBrand Core · Brand Positioning · Points of difference · The accepted trade-offCarries 3 attributes: Given up · Bought with it · Reason
  • The costBrand Core · Brand Positioning · Points of difference · The accepted trade-offCarries 3 attributes: Demand forgone · Segment lost · Confidence
  • The drift checkBrand Core · Brand Positioning · Points of difference · The accepted trade-offCarries 3 attributes: Checked · Still held · Pressure source

Brand Core · The positioning statement · The statement3

  • The four partsBrand Core · Brand Positioning · The positioning statement · The statementCarries 3 attributes: Part · Content · Derived from
  • The sentenceBrand Core · Brand Positioning · The positioning statement · The statementCarries 3 attributes: Positioning statement · Approved by · Effective
  • The usageBrand Core · Brand Positioning · The positioning statement · The statementCarries 3 attributes: Used at · Timing · Used by

Brand Core · The positioning statement · The reason to believe3

  • The basisBrand Core · Brand Positioning · The positioning statement · The reason to believeCarries 3 attributes: Basis · Basis type · Links to
  • The verificationBrand Core · Brand Positioning · The positioning statement · The reason to believeCarries 3 attributes: Source · Verified · Strength
  • The durabilityBrand Core · Brand Positioning · The positioning statement · The reason to believeCarries 3 attributes: Expected hold · What would end it · Confidence

Brand Core · The positioning statement · The version record3

  • The versionsBrand Core · Brand Positioning · The positioning statement · The version recordCarries 3 attributes: Version · Held for · Statement
  • The reasonBrand Core · Brand Positioning · The positioning statement · The version recordCarries 3 attributes: Reason · Trigger type · Decided by
  • The costBrand Core · Brand Positioning · The positioning statement · The version recordCarries 3 attributes: Recognition lost · Direct cost · Transition period

Brand Core · Brand architecture · The portfolio map3

  • The namesBrand Core · Brand Positioning · Brand architecture · The portfolio mapCarries 3 attributes: Name · Type · Origin
  • The relationshipsBrand Core · Brand Positioning · Brand architecture · The portfolio mapCarries 3 attributes: Parent · Relationship · Customer connects
  • The costBrand Core · Brand Positioning · Brand architecture · The portfolio mapCarries 3 attributes: Annual cost · IP protection · Recognition

Brand Core · Brand architecture · The relationship rule3

  • The modelBrand Core · Brand Positioning · Brand architecture · The relationship ruleCarries 3 attributes: Model · Reason · Decided
  • The endorsementBrand Core · Brand Positioning · Brand architecture · The relationship ruleCarries 3 attributes: Endorsement level · Expression · Constrained version
  • The standalone testBrand Core · Brand Positioning · Brand architecture · The relationship ruleCarries 3 attributes: Criterion · Required · Decides

Brand Core · Brand architecture · The case per brand3

  • The justificationBrand Core · Brand Positioning · Brand architecture · The case per brandCarries 3 attributes: Justification · Type · Confidence
  • The net positionBrand Core · Brand Positioning · Brand architecture · The case per brandCarries 3 attributes: Annual cost · Attributable return · Confidence
  • The decisionBrand Core · Brand Positioning · Brand architecture · The case per brandCarries 3 attributes: Decision · Transition cost · Owner

Brand Core · Awareness · The recall measure3

  • The unpromptedBrand Core · Brand Value · Awareness · The recall measureCarries 3 attributes: Unprompted recall · Situation · First named
  • The promptedBrand Core · Brand Value · Awareness · The recall measureCarries 3 attributes: Prompted recognition · List shown · Sample size
  • The gapBrand Core · Brand Value · Awareness · The recall measureCarries 3 attributes: Gap · Diagnosis · Measured

Brand Core · Awareness · The situations3

  • The listBrand Core · Brand Value · Awareness · The situationsCarries 3 attributes: Entry point · Demand share · Priority
  • The coverageBrand Core · Brand Value · Awareness · The situationsCarries 3 attributes: Situations covered · Weighted coverage · Trend
  • The absentBrand Core · Brand Value · Awareness · The situationsCarries 3 attributes: Situation · Who is · Opportunity

Brand Core · Awareness · The comparison3

  • The competitor setBrand Core · Brand Value · Awareness · The comparisonCarries 3 attributes: Competitor · In set since · Reason
  • The relative positionBrand Core · Brand Value · Awareness · The comparisonCarries 3 attributes: Rank · Share of mentions · Distance to leader
  • The relative trendBrand Core · Brand Value · Awareness · The comparisonCarries 3 attributes: Own change · Category change · Relative direction

Brand Core · Associations · The association set3

  • The elicitedBrand Core · Brand Value · Associations · The association setCarries 3 attributes: Association · Mentions · Average position
  • The intendedBrand Core · Brand Value · Associations · The association setCarries 3 attributes: Intended association · From · Priority
  • The overlapBrand Core · Brand Value · Associations · The association setCarries 3 attributes: Intended arriving · Missing · Diagnosis

Brand Core · Associations · The scoring3

  • The strengthBrand Core · Brand Value · Associations · The scoringCarries 3 attributes: Strength · Mention rate · Trend
  • The favourabilityBrand Core · Brand Value · Associations · The scoringCarries 3 attributes: Favourability · For segment · Intensity
  • The uniquenessBrand Core · Brand Value · Associations · The scoringCarries 3 attributes: Uniqueness · Also associated · Source

Brand Core · Associations · The unintended3

  • The unplannedBrand Core · Brand Value · Associations · The unintendedCarries 3 attributes: Association · Direction · Mention rate
  • The originBrand Core · Brand Value · Associations · The unintendedCarries 3 attributes: Origin · Still active · Confidence
  • The responseBrand Core · Brand Value · Associations · The unintendedCarries 3 attributes: Response · Owner · Routed to

Brand Core · Loyalty · The behaviour3

  • The repeat rateBrand Core · Brand Value · Loyalty · The behaviourCarries 3 attributes: Repeat rate · Measured over · Cohort
  • The retentionBrand Core · Brand Value · Loyalty · The behaviourCarries 3 attributes: Retention · Revenue retention · Segment
  • The share of spendBrand Core · Brand Value · Loyalty · The behaviourCarries 3 attributes: Share of spend · Source · Also buying from

Brand Core · Loyalty · The attitude3

  • The preferenceBrand Core · Brand Value · Loyalty · The attitudeCarries 3 attributes: Relative preference · Against · Strength
  • The switching questionBrand Core · Brand Value · Loyalty · The attitudeCarries 3 attributes: Would take · Specificity · Asked
  • The advocacyBrand Core · Brand Value · Loyalty · The attitudeCarries 3 attributes: Observed advocacy · Stated willingness · Links to

Brand Core · Loyalty · The lock-in3

  • The sourcesBrand Core · Brand Value · Loyalty · The lock-inCarries 3 attributes: Lock-in type · Strength · Applies to
  • The adjusted loyaltyBrand Core · Brand Value · Loyalty · The lock-inCarries 3 attributes: Reported retention · Adjusted retention · Confidence
  • The expiryBrand Core · Brand Value · Loyalty · The lock-inCarries 3 attributes: Lock-in ends · Preference at that point · Priority

Brand Core · Valuation · The method3

  • The approachBrand Core · Brand Value · Valuation · The methodCarries 3 attributes: Approach · Chosen because · Purpose
  • The inputsBrand Core · Brand Value · Valuation · The methodCarries 3 attributes: Input · Value · Source
  • The sensitivityBrand Core · Brand Value · Valuation · The methodCarries 3 attributes: Input · Effect on value · Priority

Brand Core · Valuation · The price premium3

  • The comparison basisBrand Core · Brand Value · Valuation · The price premiumCarries 3 attributes: Compared with · Specification differences · Source
  • The premiumBrand Core · Brand Value · Valuation · The price premiumCarries 3 attributes: Premium · Premium rate · Period
  • The implicationBrand Core · Brand Value · Valuation · The price premiumCarries 3 attributes: Annual premium value · Not included · Confidence

Brand Core · Valuation · The valuation3

  • The figureBrand Core · Brand Value · Valuation · The valuationCarries 3 attributes: Valuation · As at · Applies to
  • The purposeBrand Core · Brand Value · Valuation · The valuationCarries 3 attributes: Purpose · Audience · Reuse
  • The accounting positionBrand Core · Brand Value · Valuation · The valuationCarries 3 attributes: Recognised · Carrying value · Links to

Brand Core · Measuring perception · The instrument3

  • The questionsBrand Core · Brand Perception · Measuring perception · The instrumentCarries 3 attributes: Question · Question type · Version
  • The sampleBrand Core · Brand Perception · Measuring perception · The instrumentCarries 3 attributes: Population · Sample size · Selection method
  • The cadenceBrand Core · Brand Perception · Measuring perception · The instrumentCarries 3 attributes: Frequency · Run at · Last run

Brand Core · Measuring perception · The reading3

  • The resultsBrand Core · Brand Perception · Measuring perception · The readingCarries 3 attributes: Result · Audience · Previous wave
  • The response rateBrand Core · Brand Perception · Measuring perception · The readingCarries 3 attributes: Response rate · Responses · Trend
  • The movementBrand Core · Brand Perception · Measuring perception · The readingCarries 3 attributes: Change · Normal variation · Waves sustained

Brand Core · Measuring perception · The limits3

  • The known biasesBrand Core · Brand Perception · Measuring perception · The limitsCarries 3 attributes: Bias · Direction · Estimated size
  • The not reachedBrand Core · Brand Perception · Measuring perception · The limitsCarries 3 attributes: Missing group · Why · Likely difference
  • The second methodBrand Core · Brand Perception · Measuring perception · The limitsCarries 3 attributes: Method · What it adds · In use

Brand Core · The identity–image gap · The comparison3

  • The statedBrand Core · Brand Perception · The identity–image gap · The comparisonCarries 3 attributes: Stated attribute · From · Priority
  • The returnedBrand Core · Brand Perception · The identity–image gap · The comparisonCarries 3 attributes: Returned attribute · Mention rate · From
  • The distanceBrand Core · Brand Perception · The identity–image gap · The comparisonCarries 3 attributes: Direction · Size · Priority

Brand Core · The identity–image gap · The diagnosis3

  • The reach checkBrand Core · Brand Perception · The identity–image gap · The diagnosisCarries 3 attributes: Recall the claim · Recall and accept · Recall and reject
  • The credibility checkBrand Core · Brand Perception · The identity–image gap · The diagnosisCarries 3 attributes: Why not believed · Contradicted by · Segment
  • The identity checkBrand Core · Brand Perception · The identity–image gap · The diagnosisCarries 3 attributes: Identity accurate · What changed · Assessed by

Brand Core · The identity–image gap · The priority gaps3

  • The consequenceBrand Core · Brand Perception · The identity–image gap · The priority gapsCarries 3 attributes: Behaviour affected · Volume affected · Segment
  • The valueBrand Core · Brand Perception · The identity–image gap · The priority gapsCarries 3 attributes: Value of closing · Time to close · Confidence
  • The decisionBrand Core · Brand Perception · The identity–image gap · The priority gapsCarries 3 attributes: Decision · Owner · Reviewed

Brand Core · Segment differences · The segments3

  • The audiencesBrand Core · Brand Perception · Segment differences · The segmentsCarries 3 attributes: Audience · Sample size · Why separate
  • The behaviour at stakeBrand Core · Brand Perception · Segment differences · The segmentsCarries 3 attributes: Desired behaviour · Relevant measures · Priority
  • The reachabilityBrand Core · Brand Perception · Segment differences · The segmentsCarries 3 attributes: Reached via · Cost per response · Response rate

Brand Core · Segment differences · The differences3

  • The divergencesBrand Core · Brand Perception · Segment differences · The differencesCarries 3 attributes: Attribute · Difference · Between
  • The explanationBrand Core · Brand Perception · Segment differences · The differencesCarries 3 attributes: Reason · Type · Addressable
  • The conversion gapBrand Core · Brand Perception · Segment differences · The differencesCarries 3 attributes: Barrier · Gap size · Priority

Brand Core · Segment differences · The internal reading3

  • The employee viewBrand Core · Brand Perception · Segment differences · The internal readingCarries 3 attributes: Attribute · Strength · Believed customer view
  • The confidence gapBrand Core · Brand Perception · Segment differences · The internal readingCarries 3 attributes: Gap · Direction · By function
  • The candidate viewBrand Core · Brand Perception · Segment differences · The internal readingCarries 3 attributes: Attribute · Source · Links to

Brand Core · Shifting perception · The target perception3

  • The current beliefBrand Core · Brand Perception · Shifting perception · The target perceptionCarries 3 attributes: Current belief · Share holding it · Segment
  • The target beliefBrand Core · Brand Perception · Shifting perception · The target perceptionCarries 3 attributes: Target belief · Target share · Adjacency
  • The measureBrand Core · Brand Perception · Shifting perception · The target perceptionCarries 3 attributes: Instrument · Threshold · Checked

Brand Core · Shifting perception · The disconfirming evidence3

  • The evidenceBrand Core · Brand Perception · Shifting perception · The disconfirming evidenceCarries 3 attributes: Evidence · Type · Contradicts
  • The exposureBrand Core · Brand Perception · Shifting perception · The disconfirming evidenceCarries 3 attributes: Channel · Reaches · Exposures needed
  • The sequenceBrand Core · Brand Perception · Shifting perception · The disconfirming evidenceCarries 3 attributes: Step · Order · Not before

Brand Core · Shifting perception · The horizon3

  • The timelineBrand Core · Brand Perception · Shifting perception · The horizonCarries 3 attributes: Expected · Belief age · Started
  • The checkpointsBrand Core · Brand Perception · Shifting perception · The horizonCarries 3 attributes: Checkpoint · Expected at this point · Measure type
  • The commitmentBrand Core · Brand Perception · Shifting perception · The horizonCarries 3 attributes: Agreed by · Stop condition · Committed

Brand Core · The story · The narrative3

  • The told versionBrand Core · Brand Narrative · The story · The narrativeCarries 3 attributes: Narrative · Length · Word count
  • The subjectBrand Core · Brand Narrative · The story · The narrativeCarries 3 attributes: Subject · Connects to · About the company
  • The originBrand Core · Brand Narrative · The story · The narrativeCarries 3 attributes: Starting point · Date · Source

Brand Core · The story · The tension3

  • The difficultyBrand Core · Brand Narrative · The story · The tensionCarries 3 attributes: Difficulty · Type · Tellable
  • The stakeBrand Core · Brand Narrative · The story · The tensionCarries 3 attributes: At risk · For whom · Magnitude
  • The resolutionBrand Core · Brand Narrative · The story · The tensionCarries 3 attributes: Resolution · What it cost · Connects to

Brand Core · The story · The retelling test3

  • The testBrand Core · Brand Narrative · The story · The retelling testCarries 3 attributes: Participants · Gap · Who
  • The survivalsBrand Core · Brand Narrative · The story · The retelling testCarries 3 attributes: Element · Survival rate · Intended as central
  • The lossesBrand Core · Brand Narrative · The story · The retelling testCarries 3 attributes: Lost or distorted · Type · What it became

Brand Core · Message architecture · The master message3

  • The messageBrand Core · Brand Narrative · Message architecture · The master messageCarries 3 attributes: Master message · Expresses · In place since
  • The testBrand Core · Brand Narrative · Message architecture · The master messageCarries 3 attributes: Returned · What is returned instead · Tested
  • The competing messagesBrand Core · Brand Narrative · Message architecture · The master messageCarries 3 attributes: Competing message · From · Share of output

Brand Core · Message architecture · The supporting messages3

  • The messagesBrand Core · Brand Narrative · Message architecture · The supporting messagesCarries 3 attributes: Message · Supports by · Priority
  • The evidenceBrand Core · Brand Narrative · Message architecture · The supporting messagesCarries 3 attributes: Proof · Evidence strength · Owner
  • The relationshipBrand Core · Brand Narrative · Message architecture · The supporting messagesCarries 3 attributes: Relationship · Relative performance · Promotion candidate

Brand Core · Message architecture · The audience variants3

  • The variantsBrand Core · Brand Narrative · Message architecture · The audience variantsCarries 3 attributes: Audience · Variant · Derived from
  • The invariantsBrand Core · Brand Narrative · Message architecture · The audience variantsCarries 3 attributes: Invariant · Reason · Type
  • The contradiction checkBrand Core · Brand Narrative · Message architecture · The audience variantsCarries 3 attributes: Conflict · Between audiences · Resolved

Brand Core · The tellers · The internal version3

  • The short versionBrand Core · Brand Narrative · The tellers · The internal versionCarries 3 attributes: Short version · Length · Comfortable to say
  • The distributionBrand Core · Brand Narrative · The tellers · The internal versionCarries 3 attributes: Channel · Frequency · Reached
  • The hard questionsBrand Core · Brand Narrative · The tellers · The internal versionCarries 3 attributes: Question · Answer given · Covered

Brand Core · The tellers · The variance check3

  • The answersBrand Core · Brand Narrative · The tellers · The variance checkCarries 3 attributes: Answer · Given by · Collected
  • The spreadBrand Core · Brand Narrative · The tellers · The variance checkCarries 3 attributes: Distinct versions · Holding intended version · Compatible
  • The responseBrand Core · Brand Narrative · The tellers · The variance checkCarries 3 attributes: Response · Owner · Next check

Brand Core · The tellers · The external tellers3

  • The carriersBrand Core · Brand Narrative · The tellers · The external tellersCarries 3 attributes: Carrier · Type · Reach
  • The equipmentBrand Core · Brand Narrative · The tellers · The external tellersCarries 3 attributes: Provided · Usable · Last updated
  • The actual tellingBrand Core · Brand Narrative · The tellers · The external tellersCarries 3 attributes: What was said · Source · Matches intended

Brand Core · Evolution · The fixed parts3

  • The permanentBrand Core · Brand Narrative · Evolution · The fixed partsCarries 3 attributes: Element · Reason · Fixed since
  • The movableBrand Core · Brand Narrative · Evolution · The fixed partsCarries 3 attributes: Element · Change frequency · Can change
  • The authorityBrand Core · Brand Narrative · Evolution · The fixed partsCarries 3 attributes: Authority · Process · Changes made

Brand Core · Evolution · The change record3

  • The versionsBrand Core · Brand Narrative · Evolution · The change recordCarries 3 attributes: Version · Held for · Narrative
  • The promptBrand Core · Brand Narrative · Evolution · The change recordCarries 3 attributes: Reason · Type · Decided by
  • The transitionBrand Core · Brand Narrative · Evolution · The change recordCarries 3 attributes: How announced · Transition period · Continuity kept

Brand Core · Evolution · The continuity cost3

  • The accumulatedBrand Core · Brand Narrative · Evolution · The continuity costCarries 3 attributes: Built over · Market familiarity · Replacement cost
  • The direct costBrand Core · Brand Narrative · Evolution · The continuity costCarries 3 attributes: Direct cost · Internal effort · Surfaces affected
  • The overlap periodBrand Core · Brand Narrative · Evolution · The continuity costCarries 3 attributes: Expected overlap · Where the old persists · Bridging approach

Goal Core · Core values · The value set3

  • The valuesGoal Core · Purpose · Core values · The value setCarries 3 attributes: Value · Priority · Version
  • The exclusionGoal Core · Purpose · Core values · The value setCarries 3 attributes: Rules out · Would be easier if · Reason
  • The distinguishing testGoal Core · Purpose · Core values · The value setCarries 3 attributes: Distinguishing · Opposite · Kept

Goal Core · Core values · The price paid3

  • The instancesGoal Core · Purpose · Core values · The price paidCarries 3 attributes: Instance · Date · Value
  • The costGoal Core · Purpose · Core values · The price paidCarries 3 attributes: Cost · Non-financial cost · Confidence
  • The decision makerGoal Core · Purpose · Core values · The price paidCarries 3 attributes: Decided by · Level · Escalated

Goal Core · Core values · The enforcement record3

  • The breachesGoal Core · Purpose · Core values · The enforcement recordCarries 3 attributes: Value · What happened · Level
  • The responseGoal Core · Purpose · Core values · The enforcement recordCarries 3 attributes: Response · Performance considered · Time to respond
  • The signalGoal Core · Purpose · Core values · The enforcement recordCarries 3 attributes: What was read · Matches intent · Checked

Vision Core · The statement · The future state3

  • The conditionVision Core · Vision Statement · The statement · The future stateCarries 3 attributes: Future state · Verifiable · Serves purpose
  • The scopeVision Core · Vision Statement · The statement · The future stateCarries 2 attributes: Applies to · Not included
  • The versionVision Core · Vision Statement · The statement · The future stateCarries 3 attributes: Version · Previous outcome · Approved by

Vision Core · The statement · The horizon3

  • The dateVision Core · Vision Statement · The statement · The horizonCarries 3 attributes: Target · From now · Why this date
  • The tenure checkVision Core · Vision Statement · The statement · The horizonCarries 3 attributes: Expected tenure · Overlaps horizon · Interim markers
  • The arrivalVision Core · Vision Statement · The statement · The horizonCarries 3 attributes: If reached · If not reached · Review point

Vision Core · The statement · The vivid description3

  • The pictureVision Core · Vision Statement · The statement · The vivid descriptionCarries 3 attributes: Description · Word count · Written
  • The changesVision Core · Vision Statement · The statement · The vivid descriptionCarries 3 attributes: For whom · What is different · Observable
  • The honesty checkVision Core · Vision Statement · The statement · The vivid descriptionCarries 3 attributes: Defensible · What is overstated · Checked by

Vision Core · Reachability · The gap3

  • The current positionVision Core · Vision Statement · Reachability · The gapCarries 3 attributes: Today · As at · Source
  • The required positionVision Core · Vision Statement · Reachability · The gapCarries 3 attributes: Required · From · Quantitative equivalent
  • The compositionVision Core · Vision Statement · Reachability · The gapCarries 3 attributes: Component · Share of gap · Time to close

Vision Core · Reachability · The conditions3

  • The listVision Core · Vision Statement · Reachability · The conditionsCarries 3 attributes: Condition · Priority · Depends on
  • The controlVision Core · Vision Statement · Reachability · The conditionsCarries 3 attributes: Control · Confidence · If it does not hold
  • The first moveVision Core · Vision Statement · Reachability · The conditionsCarries 3 attributes: First move · Owner · Status

Vision Core · Reachability · The belief check3

  • The readingVision Core · Vision Statement · Reachability · The belief checkCarries 3 attributes: Believe achievable · Asked of · Asked
  • The reasonsVision Core · Vision Statement · Reachability · The belief checkCarries 3 attributes: Reason · Type · Frequency
  • The responseVision Core · Vision Statement · Reachability · The belief checkCarries 3 attributes: Response · Owner · Re-check

Vision Core · What it rules out · The exclusions3

  • The ruled outVision Core · Vision Statement · What it rules out · The exclusionsCarries 3 attributes: Ruled out · Reason · Plausible
  • The costVision Core · Vision Statement · What it rules out · The exclusionsCarries 3 attributes: Estimated cost · Confidence · Period
  • The boundary casesVision Core · Vision Statement · What it rules out · The exclusionsCarries 3 attributes: Boundary case · Verdict · Decides

Vision Core · What it rules out · The decisions settled3

  • The decisionsVision Core · Vision Statement · What it rules out · The decisions settledCarries 3 attributes: Decision · Date · Settled it
  • The declinedVision Core · Vision Statement · What it rules out · The decisions settledCarries 3 attributes: Declined · Value · Proposed by
  • The patternVision Core · Vision Statement · What it rules out · The decisions settledCarries 3 attributes: Decisions per year · Finding · Reviewed

Vision Core · What it rules out · The pressure3

  • The sourcesVision Core · Vision Statement · What it rules out · The pressureCarries 3 attributes: Source · Against exclusion · Recurrence
  • The exceptionsVision Core · Vision Statement · What it rules out · The pressureCarries 3 attributes: Exception · Approved by · Date
  • The statusVision Core · Vision Statement · What it rules out · The pressureCarries 3 attributes: Status · Assessed · Consequence

Vision Core · Progress · The markers3

  • The measuresVision Core · Vision Statement · Progress · The markersCarries 3 attributes: Marker · Indicates · Current reading
  • The failure testVision Core · Vision Statement · Progress · The markersCarries 3 attributes: Could fail · What would make it fall · Kept
  • The trajectoryVision Core · Vision Statement · Progress · The markersCarries 3 attributes: Required at horizon · Required now · On track

Vision Core · Progress · The review3

  • The readingVision Core · Vision Statement · Progress · The reviewCarries 3 attributes: Marker · Against path · Direction
  • The verdictVision Core · Vision Statement · Progress · The reviewCarries 3 attributes: Verdict · Reason · Consecutive years
  • The attendanceVision Core · Vision Statement · Progress · The reviewCarries 3 attributes: Attendee · Independent · Date

Vision Core · Progress · The revision trigger3

  • The triggersVision Core · Vision Statement · Progress · The revision triggerCarries 3 attributes: Trigger · Type · Threshold
  • The authorityVision Core · Vision Statement · Progress · The revision triggerCarries 3 attributes: Authority · Process · Revisions to date
  • The transitionVision Core · Vision Statement · Progress · The revision triggerCarries 3 attributes: How explained · Old outcome named · Changed

Vision Core · The statement · The activity3

  • The verbVision Core · Mission Statement · The statement · The activityCarries 3 attributes: Activity · Concrete · Distinct activities
  • The tenseVision Core · Mission Statement · The statement · The activityCarries 2 attributes: Tense · Aspirational content
  • The plain language testVision Core · Mission Statement · The statement · The activityCarries 3 attributes: Understood · What they said instead · Jargon terms

Vision Core · The statement · The audience3

  • The groupVision Core · Mission Statement · The statement · The audienceCarries 3 attributes: Audience · Excludes · Priority
  • The actual customersVision Core · Mission Statement · The statement · The audienceCarries 3 attributes: Largest group · Share · Matches statement
  • The not-forVision Core · Mission Statement · The statement · The audienceCarries 3 attributes: Not for · Reason · Enforced

Vision Core · The statement · The end3

  • The outcomeVision Core · Mission Statement · The statement · The endCarries 3 attributes: Outcome · Whose benefit · Source
  • The purpose linkVision Core · Mission Statement · The statement · The endCarries 3 attributes: Purpose · Connection · Coherent
  • The organisational outcomesVision Core · Mission Statement · The statement · The endCarries 3 attributes: Removed · Belongs in · Removed

Vision Core · Scope · The definition3

  • The customer groupVision Core · Mission Statement · Scope · The definitionCarries 3 attributes: Group · Defined by · Durable
  • The needVision Core · Mission Statement · Scope · The definitionCarries 3 attributes: Need · Product-independent · Links to
  • The meansVision Core · Mission Statement · Scope · The definitionCarries 3 attributes: Means · Substitutable · Expected life

Vision Core · Scope · The boundary3

  • The adjacentVision Core · Mission Statement · Scope · The boundaryCarries 3 attributes: Adjacent opportunity · Reason · Times proposed
  • The in-scope edgeVision Core · Mission Statement · Scope · The boundaryCarries 3 attributes: Furthest in scope · Reason · Decided
  • The rulingVision Core · Mission Statement · Scope · The boundaryCarries 3 attributes: Decides · Precedent · Turnaround

Vision Core · Scope · The revenue check3

  • The breakdownVision Core · Mission Statement · Scope · The revenue checkCarries 3 attributes: Revenue · Share · Scope dimension
  • The outside scopeVision Core · Mission Statement · Scope · The revenue checkCarries 3 attributes: Value outside · Share of total · How it arose
  • The decisionVision Core · Mission Statement · Scope · The revenue checkCarries 3 attributes: Decision · Decided by · Reason

Vision Core · Recognisability · The reading3

  • The participantsVision Core · Mission Statement · Recognisability · The readingCarries 3 attributes: Role · Tenure · Participants
  • The answersVision Core · Mission Statement · Recognisability · The readingCarries 3 attributes: Answer · Found themselves · What is missing
  • The rateVision Core · Mission Statement · Recognisability · The readingCarries 3 attributes: Recognition rate · Tested · Previous rate

Vision Core · Recognisability · The gap3

  • The omissionsVision Core · Mission Statement · Recognisability · The gapCarries 3 attributes: Omitted work · Share of effort · Should be included
  • The overclaimsVision Core · Mission Statement · Recognisability · The gapCarries 3 attributes: Claim · Origin · Action
  • The sizeVision Core · Mission Statement · Recognisability · The gapCarries 3 attributes: Distance · Change since last · Priority

Vision Core · Recognisability · The diagnosis3

  • The verdictVision Core · Mission Statement · Recognisability · The diagnosisCarries 3 attributes: Verdict · Reason · Judged by
  • The driftVision Core · Mission Statement · Recognisability · The diagnosisCarries 3 attributes: What changed · Since · Deliberate
  • The responseVision Core · Mission Statement · Recognisability · The diagnosisCarries 3 attributes: Response · Owner · By when

Vision Core · Keeping it current · The triggers3

  • The eventsVision Core · Mission Statement · Keeping it current · The triggersCarries 3 attributes: Event · Type · Raised by
  • The fallbackVision Core · Mission Statement · Keeping it current · The triggersCarries 3 attributes: Fallback interval · Last checked · Owner
  • The logVision Core · Mission Statement · Keeping it current · The triggersCarries 3 attributes: Checked · Finding · Acted on

Vision Core · Keeping it current · The version record3

  • The versionsVision Core · Mission Statement · Keeping it current · The version recordCarries 3 attributes: Version · Wording · Held for
  • The promptVision Core · Mission Statement · Keeping it current · The version recordCarries 3 attributes: Reason · Trigger · Approved by
  • The diffVision Core · Mission Statement · Keeping it current · The version recordCarries 3 attributes: Part changed · Direction · Effect

Vision Core · Keeping it current · The explanation3

  • The accountVision Core · Mission Statement · Keeping it current · The explanationCarries 3 attributes: Account · What stayed the same · Issued
  • The audiencesVision Core · Mission Statement · Keeping it current · The explanationCarries 3 attributes: Audience · Order · Emphasis
  • The previous versionVision Core · Mission Statement · Keeping it current · The explanationCarries 3 attributes: Treatment · Where kept · What it got right

Market Core · Sizing · The build-up3

  • The countMarket Core · Market Opportunities · Sizing · The build-upCarries 3 attributes: Count · Definition · Source
  • The frequencyMarket Core · Market Opportunities · Sizing · The build-upCarries 3 attributes: Frequency · Period · Confidence
  • The priceMarket Core · Market Opportunities · Sizing · The build-upCarries 3 attributes: Price · Segment · Source

Market Core · Sizing · The three sizes3

  • The totalMarket Core · Market Opportunities · Sizing · The three sizesCarries 3 attributes: Total market · Boundaries · As at
  • The serviceableMarket Core · Market Opportunities · Sizing · The three sizesCarries 3 attributes: Serviceable market · Constraint · Share of total
  • The obtainableMarket Core · Market Opportunities · Sizing · The three sizesCarries 3 attributes: Obtainable market · Assumed share · Over

Market Core · Sizing · The sanity check3

  • The implicationsMarket Core · Market Opportunities · Sizing · The sanity checkCarries 3 attributes: Implication · Implied value · Plausible
  • The comparatorMarket Core · Market Opportunities · Sizing · The sanity checkCarries 3 attributes: Comparator · Their figure · Source
  • The sensitivityMarket Core · Market Opportunities · Sizing · The sanity checkCarries 3 attributes: Assumption · Effect on total · Confidence

Market Core · Growth and direction · The rate3

  • The growthMarket Core · Market Opportunities · Growth and direction · The rateCarries 3 attributes: Value growth · Volume growth · Measured over
  • The historyMarket Core · Market Opportunities · Growth and direction · The rateCarries 3 attributes: History available · Previous downturn · Cycle or trend
  • The forecastMarket Core · Market Opportunities · Growth and direction · The rateCarries 3 attributes: Forecast growth · Source · Confidence

Market Core · Growth and direction · The drivers3

  • The driverMarket Core · Market Opportunities · Growth and direction · The driversCarries 3 attributes: Driver · Type · Share of growth
  • The durabilityMarket Core · Market Opportunities · Growth and direction · The driversCarries 3 attributes: Expected duration · Reason · Confidence
  • The reversalMarket Core · Market Opportunities · Growth and direction · The driversCarries 3 attributes: Reversal event · Likelihood · Watched by

Market Core · Growth and direction · The stage3

  • The signalsMarket Core · Market Opportunities · Growth and direction · The stageCarries 3 attributes: Signal · Reading · Points to
  • The stage verdictMarket Core · Market Opportunities · Growth and direction · The stageCarries 3 attributes: Stage · In geography · Confidence
  • The implicationMarket Core · Market Opportunities · Growth and direction · The stageCarries 3 attributes: Implication · Entry viable · Reason

Market Core · Opportunity assessment · The attractiveness3

  • The criteriaMarket Core · Market Opportunities · Opportunity assessment · The attractivenessCarries 3 attributes: Criterion · Weight · What good looks like
  • The scoreMarket Core · Market Opportunities · Opportunity assessment · The attractivenessCarries 3 attributes: Score · Reason · Source
  • The intensityMarket Core · Market Opportunities · Opportunity assessment · The attractivenessCarries 3 attributes: Credible competitors · Direction · Buyer power

Market Core · Opportunity assessment · The fit3

  • The requirementsMarket Core · Market Opportunities · Opportunity assessment · The fitCarries 3 attributes: Requirement · Type · Priority
  • The existingMarket Core · Market Opportunities · Opportunity assessment · The fitCarries 3 attributes: Existing competence · Coverage · Confidence
  • The gap costMarket Core · Market Opportunities · Opportunity assessment · The fitCarries 3 attributes: Cost to close · Time to close · Route

Market Core · Opportunity assessment · The why-unserved3

  • The barrierMarket Core · Market Opportunities · Opportunity assessment · The why-unservedCarries 3 attributes: Barrier · Type · Confidence
  • The attemptsMarket Core · Market Opportunities · Opportunity assessment · The why-unservedCarries 3 attributes: Who tried · What happened · When
  • The differenceMarket Core · Market Opportunities · Opportunity assessment · The why-unservedCarries 3 attributes: What is different · Type · Confidence

Market Core · The shortlist · The pursued3

  • The opportunityMarket Core · Market Opportunities · The shortlist · The pursuedCarries 3 attributes: Opportunity · Expected value · Decided
  • The ownerMarket Core · Market Opportunities · The shortlist · The pursuedCarries 3 attributes: Owner · Capacity released · What they stopped
  • The first stepMarket Core · Market Opportunities · The shortlist · The pursuedCarries 3 attributes: First step · By when · Becomes goal

Market Core · The shortlist · The rejected3

  • The declinedMarket Core · Market Opportunities · The shortlist · The rejectedCarries 3 attributes: Opportunity · Assessed · Score
  • The reasonMarket Core · Market Opportunities · The shortlist · The rejectedCarries 3 attributes: Reason · Type · Decided by
  • The reopen conditionMarket Core · Market Opportunities · The shortlist · The rejectedCarries 3 attributes: Condition · Revisit by · Permanent

Market Core · The shortlist · The revisit3

  • The watched conditionsMarket Core · Market Opportunities · The shortlist · The revisitCarries 3 attributes: Rejected opportunity · Condition · Watched by
  • The reviewMarket Core · Market Opportunities · The shortlist · The revisitCarries 3 attributes: Last reviewed · Reopened · Reviewed by
  • The reopenedMarket Core · Market Opportunities · The shortlist · The revisitCarries 3 attributes: Opportunity · What changed · Outcome

Market Core · The competitor set · The set3

  • The entriesMarket Core · Competitors · The competitor set · The setCarries 3 attributes: Competitor · Type · Added
  • The share of lossesMarket Core · Competitors · The competitor set · The setCarries 3 attributes: Share of losses · Deals · Period
  • The reviewMarket Core · Competitors · The competitor set · The setCarries 3 attributes: Last reviewed · Source · Changes

Market Core · The competitor set · The share of losses3

  • The outcomeMarket Core · Competitors · The competitor set · The share of lossesCarries 3 attributes: Outcome · Lost to · Value
  • The stated reasonMarket Core · Competitors · The competitor set · The share of lossesCarries 3 attributes: Buyer’s reason · Internal reason · Asked
  • The patternMarket Core · Competitors · The competitor set · The share of lossesCarries 3 attributes: Pattern · Occurrences · Routed to

Market Core · The competitor set · The review3

  • The triggersMarket Core · Competitors · The competitor set · The reviewCarries 3 attributes: Trigger · Raised by · Fired
  • The changesMarket Core · Competitors · The competitor set · The reviewCarries 3 attributes: Entry · Change · Reason
  • The outside watchMarket Core · Competitors · The competitor set · The reviewCarries 3 attributes: Adjacent category · What would have to change · Confidence

Market Core · Capability comparison · The dimensions3

  • The criteriaMarket Core · Competitors · Capability comparison · The dimensionsCarries 3 attributes: Dimension · Source · Weight
  • The deciding fewMarket Core · Competitors · Capability comparison · The dimensionsCarries 3 attributes: Dimension · Share of decisions · For segment
  • The excludedMarket Core · Competitors · Capability comparison · The dimensionsCarries 3 attributes: Excluded dimension · Reason · Investment continues

Market Core · Capability comparison · The comparison3

  • The positionMarket Core · Competitors · Capability comparison · The comparisonCarries 3 attributes: Competitor · Dimension · Position
  • The exposuresMarket Core · Competitors · Capability comparison · The comparisonCarries 3 attributes: Competitor · Dimension · Response
  • The evidenceMarket Core · Competitors · Capability comparison · The comparisonCarries 3 attributes: Source · Assessed · Confidence

Market Core · Capability comparison · The evidence3

  • The sourcesMarket Core · Competitors · Capability comparison · The evidenceCarries 3 attributes: Source · Strength · Gathered by
  • The ageMarket Core · Competitors · Capability comparison · The evidenceCarries 3 attributes: Assessed · Age · Still valid
  • The direct evaluationMarket Core · Competitors · Capability comparison · The evidenceCarries 3 attributes: Evaluated · Last evaluated · What surprised

Market Core · Reading their strategy · The signals3

  • The hiringMarket Core · Competitors · Reading their strategy · The signalsCarries 3 attributes: Role pattern · Volume · Location
  • The movesMarket Core · Competitors · Reading their strategy · The signalsCarries 3 attributes: Move · Date · What it implies
  • The withdrawalsMarket Core · Competitors · Reading their strategy · The signalsCarries 3 attributes: Withdrawal · Date · Opportunity

Market Core · Reading their strategy · The inferred intent3

  • The goalMarket Core · Competitors · Reading their strategy · The inferred intentCarries 3 attributes: Inferred goal · Source · Confidence
  • The assumptionsMarket Core · Competitors · Reading their strategy · The inferred intentCarries 3 attributes: Assumption · Agrees with ours · If they are wrong
  • The constraintsMarket Core · Competitors · Reading their strategy · The inferred intentCarries 3 attributes: Constraint · Type · Durability

Market Core · Reading their strategy · The prediction3

  • The expectationMarket Core · Competitors · Reading their strategy · The predictionCarries 3 attributes: Prediction · By when · Confidence
  • The outcomeMarket Core · Competitors · Reading their strategy · The predictionCarries 3 attributes: Outcome · Checked · Hit rate
  • The correctionMarket Core · Competitors · Reading their strategy · The predictionCarries 3 attributes: What was wrong · Revised reading · Revised

Market Core · Monitoring · The watch list3

  • The itemsMarket Core · Competitors · Monitoring · The watch listCarries 3 attributes: Item · Competitor · Source
  • The decisionMarket Core · Competitors · Monitoring · The watch listCarries 3 attributes: Decision affected · Decided by · Actionable
  • The pruningMarket Core · Competitors · Monitoring · The watch listCarries 3 attributes: Removed · Reason · Date

Market Core · Monitoring · The trigger3

  • The thresholdMarket Core · Competitors · Monitoring · The triggerCarries 3 attributes: Threshold · For item · Reason
  • The routeMarket Core · Competitors · Monitoring · The triggerCarries 3 attributes: Told · Within · Urgency
  • The false positivesMarket Core · Competitors · Monitoring · The triggerCarries 3 attributes: Fired · Acted on · Adjust

Market Core · Monitoring · The owner3

  • The personMarket Core · Competitors · Monitoring · The ownerCarries 3 attributes: Owner · Deputy · Function
  • The rhythmMarket Core · Competitors · Monitoring · The ownerCarries 3 attributes: Frequency · Time budgeted · Last done
  • The recordMarket Core · Competitors · Monitoring · The ownerCarries 3 attributes: Checked · Finding · Escalated

Market Core · Segmentation · The segments3

  • The definitionMarket Core · Target Audience · Segmentation · The segmentsCarries 3 attributes: Segment · Membership rule · Applicable
  • The sizeMarket Core · Target Audience · Segmentation · The segmentsCarries 3 attributes: Current customers · Addressable · Penetration
  • The countMarket Core · Target Audience · Segmentation · The segmentsCarries 3 attributes: Segment count · Distinctly treated · Last revised

Market Core · Segmentation · The basis3

  • The variableMarket Core · Target Audience · Segmentation · The basisCarries 3 attributes: Basis type · Variable · Source
  • The prediction testMarket Core · Target Audience · Segmentation · The basisCarries 3 attributes: Behavioural difference · Predicts · Tested
  • The data availabilityMarket Core · Target Audience · Segmentation · The basisCarries 3 attributes: Observable · What is missing · Data source

Market Core · Segmentation · The consequence test3

  • The differencesMarket Core · Target Audience · Segmentation · The consequence testCarries 3 attributes: Difference type · What differs · In place
  • The mergesMarket Core · Target Audience · Segmentation · The consequence testCarries 3 attributes: Segments · Reason · Merged
  • The costMarket Core · Target Audience · Segmentation · The consequence testCarries 3 attributes: Cost of separate treatment · Incremental value · Worth it

Market Core · The profile · The situation3

  • The contextMarket Core · Target Audience · The profile · The situationCarries 3 attributes: Responsible for · Measured on · Source
  • The constraintsMarket Core · Target Audience · The profile · The situationCarries 3 attributes: Budget authority · Constraint · Must consult
  • The current solutionMarket Core · Target Audience · The profile · The situationCarries 3 attributes: Current solution · Satisfaction · In place for

Market Core · The profile · The decision3

  • The rolesMarket Core · Target Audience · The profile · The decisionCarries 3 attributes: Role · Who typically holds it · Can stop it
  • The concernsMarket Core · Target Audience · The profile · The decisionCarries 3 attributes: Role · Concern · What answers it
  • The processMarket Core · Target Audience · The profile · The decisionCarries 3 attributes: Process · Elapsed time · Where it stalls

Market Core · The profile · The evidence3

  • The sourcesMarket Core · Target Audience · The profile · The evidenceCarries 3 attributes: Source · Sample · Internal input
  • The dateMarket Core · Target Audience · The profile · The evidenceCarries 3 attributes: Gathered · Age · Refresh by
  • The contradictionsMarket Core · Target Audience · The profile · The evidenceCarries 3 attributes: Assumption · What evidence showed · Acted on

Market Core · Segment value · The lifetime value3

  • The spendMarket Core · Target Audience · Segment value · The lifetime valueCarries 3 attributes: Annual spend · Expansion rate · Distribution
  • The durationMarket Core · Target Audience · Segment value · The lifetime valueCarries 3 attributes: Average tenure · Annual retention · Confidence
  • The valueMarket Core · Target Audience · Segment value · The lifetime valueCarries 3 attributes: Lifetime value · Margin used · On revenue basis

Market Core · Segment value · The acquisition cost3

  • The direct costMarket Core · Target Audience · Segment value · The acquisition costCarries 3 attributes: Direct spend · Allocation basis · Period
  • The time costMarket Core · Target Audience · Segment value · The acquisition costCarries 3 attributes: Selling time · Whose time · Cost of that time
  • The loss costMarket Core · Target Audience · Segment value · The acquisition costCarries 3 attributes: Win rate · Cost of losses · Fully loaded cost

Market Core · Segment value · The ranking3

  • The ratioMarket Core · Target Audience · Segment value · The rankingCarries 3 attributes: Value to cost ratio · Payback period · Segment
  • The two ordersMarket Core · Target Audience · Segment value · The rankingCarries 3 attributes: Revenue rank · Contribution rank · Divergence
  • The reallocationMarket Core · Target Audience · Segment value · The rankingCarries 3 attributes: Segment · Direction · Short-term cost

Market Core · Where they are · The places3

  • The locationsMarket Core · Target Audience · Where they are · The placesCarries 3 attributes: Place · Type · Source
  • The concentrationMarket Core · Target Audience · Where they are · The placesCarries 3 attributes: Share of segment · Audience size · Relevance
  • The uncontestedMarket Core · Target Audience · Where they are · The placesCarries 3 attributes: Place · Competitors present · Cost to be present

Market Core · Where they are · The attention state3

  • The stateMarket Core · Target Audience · Where they are · The attention stateCarries 3 attributes: State · Attention available · In place
  • The intentMarket Core · Target Audience · Where they are · The attention stateCarries 3 attributes: Intent level · What they are doing instead · Appropriate measure
  • The message fitMarket Core · Target Audience · Where they are · The attention stateCarries 3 attributes: Message type · Ask size · Format constraint

Market Core · Where they are · The cost to reach3

  • The priceMarket Core · Target Audience · Where they are · The cost to reachCarries 3 attributes: Cost per thousand · Effective cost · Place
  • The effort costMarket Core · Target Audience · Where they are · The cost to reachCarries 3 attributes: Time required · Whose time · Time to standing
  • The comparisonMarket Core · Target Audience · Where they are · The cost to reachCarries 3 attributes: Cost to acquire here · Segment value · Ratio

Market Core · The buying stages · The stages3

  • The transitionsMarket Core · Customer Journey · The buying stages · The stagesCarries 3 attributes: Transition · Order · Observable as
  • The loopsMarket Core · Customer Journey · The buying stages · The stagesCarries 3 attributes: From and to · Loop rate · Reason
  • The entryMarket Core · Customer Journey · The buying stages · The stagesCarries 3 attributes: Entry stage · Share entering here · Invisible period

Market Core · The buying stages · The people3

  • The participantsMarket Core · Customer Journey · The buying stages · The peopleCarries 3 attributes: Participant · Enters at · Present throughout
  • The needsMarket Core · Customer Journey · The buying stages · The peopleCarries 3 attributes: Participant · What they need · Provided
  • The stoppersMarket Core · Customer Journey · The buying stages · The peopleCarries 3 attributes: Can stop it · On what grounds · Addressed

Market Core · The buying stages · The duration3

  • The stage timeMarket Core · Customer Journey · The buying stages · The durationCarries 3 attributes: Stage duration · Spread · Sample
  • The waitingMarket Core · Customer Journey · The buying stages · The durationCarries 3 attributes: Wait time · Waiting for · Predictable
  • The totalMarket Core · Customer Journey · The buying stages · The durationCarries 3 attributes: Average cycle · Upper percentile · Working time

Market Core · Drop-off · The losses3

  • The volumeMarket Core · Customer Journey · Drop-off · The lossesCarries 3 attributes: Lost · Value lost · Stage conversion
  • The largestMarket Core · Customer Journey · Drop-off · The lossesCarries 3 attributes: Stage · Value at stake · Currently worked on
  • The trendMarket Core · Customer Journey · Drop-off · The lossesCarries 3 attributes: Change · Over · Coincides with

Market Core · Drop-off · The reasons3

  • The stated reasonMarket Core · Customer Journey · Drop-off · The reasonsCarries 3 attributes: Buyer’s reason · What would have changed it · Asked by
  • The internal reasonMarket Core · Customer Journey · Drop-off · The reasonsCarries 3 attributes: Recorded reason · Matches · Recorded by
  • The patternMarket Core · Customer Journey · Drop-off · The reasonsCarries 3 attributes: Recurring reason · Occurrences · Addressable

Market Core · Drop-off · The correct filtering3

  • The good lossesMarket Core · Customer Journey · Drop-off · The correct filteringCarries 3 attributes: Filter reason · Count · At stage
  • The filter timingMarket Core · Customer Journey · Drop-off · The correct filteringCarries 3 attributes: Currently filters at · Could filter at · Effort saved
  • The adjusted rateMarket Core · Customer Journey · Drop-off · The correct filteringCarries 3 attributes: Headline rate · Adjusted rate · Difference

Market Core · What moves people forward · The triggers3

  • The eventsMarket Core · Customer Journey · What moves people forward · The triggersCarries 3 attributes: Trigger event · Share of journeys · Observable
  • The windowMarket Core · Customer Journey · What moves people forward · The triggersCarries 3 attributes: Window · Reachable in time · What closes it
  • The presenceMarket Core · Customer Journey · What moves people forward · The triggersCarries 3 attributes: Approach · How · Effectiveness

Market Core · What moves people forward · The evidence needed3

  • The decisive evidenceMarket Core · Customer Journey · What moves people forward · The evidence neededCarries 3 attributes: Evidence · At transition · Mentions
  • The availabilityMarket Core · Customer Journey · What moves people forward · The evidence neededCarries 3 attributes: Exists · Where · Requires a person
  • The placementMarket Core · Customer Journey · What moves people forward · The evidence neededCarries 3 attributes: Needed at · Currently at · Matched

Market Core · What moves people forward · The people3

  • The championMarket Core · Customer Journey · What moves people forward · The peopleCarries 3 attributes: Champion role · Standing · What they need
  • The scepticMarket Core · Customer Journey · What moves people forward · The peopleCarries 3 attributes: Sceptic role · Their objection · What answers it
  • The champion riskMarket Core · Customer Journey · What moves people forward · The peopleCarries 3 attributes: Single point · Second relationship · Deals lost this way

Market Core · Attribution · The model3

  • The approachMarket Core · Customer Journey · Attribution · The modelCarries 3 attributes: Model · Reason · In use since
  • The biasMarket Core · Customer Journey · Attribution · The modelCarries 3 attributes: Over-credits · Under-credits · Rough magnitude
  • The useMarket Core · Customer Journey · Attribution · The modelCarries 3 attributes: Used for · Appropriate · Used by

Market Core · Attribution · The unobservable3

  • The influencesMarket Core · Customer Journey · Attribution · The unobservableCarries 3 attributes: Influence · Mentioned by · Trackable
  • The misassignmentMarket Core · Customer Journey · Attribution · The unobservableCarries 3 attributes: Credit lands on · Inflation · Adjusted for
  • The proxyMarket Core · Customer Journey · Attribution · The unobservableCarries 3 attributes: Proxy measure · Source · Confidence

Market Core · Attribution · The holdout3

  • The designMarket Core · Customer Journey · Attribution · The holdoutCarries 3 attributes: Withheld · For how long · Control
  • The resultMarket Core · Customer Journey · Attribution · The holdoutCarries 3 attributes: Difference · Normal variation · Conclusive
  • The actionMarket Core · Customer Journey · Attribution · The holdoutCarries 3 attributes: Agreed response · Acted on · Budget moved

Market Core · Channel selection · The channel list3

  • The channelsMarket Core · Marketing Channels · Channel selection · The channel listCarries 3 attributes: Channel · Annual spend · Serves segment
  • The originMarket Core · Marketing Channels · Channel selection · The channel listCarries 3 attributes: Origin · Started · Owner
  • The annual questionMarket Core · Marketing Channels · Channel selection · The channel listCarries 3 attributes: Would start today · Reason · Action taken

Market Core · Channel selection · The fit3

  • The audience presenceMarket Core · Marketing Channels · Channel selection · The fitCarries 3 attributes: Segment · Channel relevance · Source
  • The message survivalMarket Core · Marketing Channels · Channel selection · The fitCarries 3 attributes: Format constraint · Message survives · What is lost
  • The verdictMarket Core · Marketing Channels · Channel selection · The fitCarries 3 attributes: Verdict · Reason · Decided by

Market Core · Channel selection · The experiment3

  • The allocationMarket Core · Marketing Channels · Channel selection · The experimentCarries 3 attributes: Share of budget · Amount · Protected
  • The testsMarket Core · Marketing Channels · Channel selection · The experimentCarries 3 attributes: Test · Success threshold · Spend
  • The learningMarket Core · Marketing Channels · Channel selection · The experimentCarries 3 attributes: Finding · Outcome · Date

Market Core · Channel economics · The loaded cost3

  • The mediaMarket Core · Marketing Channels · Channel economics · The loaded costCarries 3 attributes: Media spend · Period · Share of total
  • The productionMarket Core · Marketing Channels · Channel economics · The loaded costCarries 3 attributes: Production cost · Production time · Reusable
  • The managementMarket Core · Marketing Channels · Channel economics · The loaded costCarries 3 attributes: Management time · Whose time · Estimated value

Market Core · Channel economics · The payback3

  • The periodMarket Core · Marketing Channels · Channel economics · The paybackCarries 3 attributes: Payback period · Channel · Margin used
  • The cash effectMarket Core · Marketing Channels · Channel economics · The paybackCarries 3 attributes: Cash consumed · Links to · Sustainable
  • The comparisonMarket Core · Marketing Channels · Channel economics · The paybackCarries 3 attributes: Cost rank · Payback rank · Constraint

Market Core · Channel economics · The spillover3

  • The interactionsMarket Core · Marketing Channels · Channel economics · The spilloverCarries 3 attributes: Affects · Direction · Lag
  • The misattributed creditMarket Core · Marketing Channels · Channel economics · The spilloverCarries 3 attributes: Receives credit · Earned by · Rough size
  • The guardMarket Core · Marketing Channels · Channel economics · The spilloverCarries 3 attributes: Protected share · Protected by · Reason

Market Core · The mix · The split3

  • The proportionMarket Core · Marketing Channels · The mix · The splitCarries 3 attributes: Demand creation · Demand capture · Reason
  • The classificationMarket Core · Marketing Channels · The mix · The splitCarries 3 attributes: Channel · Classified as · Split
  • The driftMarket Core · Marketing Channels · The mix · The splitCarries 3 attributes: Change · Over · Deliberate

Market Core · The mix · The sequence3

  • The orderMarket Core · Marketing Channels · The mix · The sequenceCarries 3 attributes: Channel · Position · Depends on
  • The lagMarket Core · Marketing Channels · The mix · The sequenceCarries 3 attributes: Lag · Evidence · Confidence
  • The prematureMarket Core · Marketing Channels · The mix · The sequenceCarries 3 attributes: Channel · Missing precondition · Outcome

Market Core · The mix · The interactions3

  • The liftsMarket Core · Marketing Channels · The mix · The interactionsCarries 3 attributes: From and to · Effect size · Source
  • The cannibalisationMarket Core · Marketing Channels · The mix · The interactionsCarries 3 attributes: Cannibalises · Estimated overlap · Tested
  • The net effectMarket Core · Marketing Channels · The mix · The interactionsCarries 3 attributes: Sum of attributed · Actual · Overcount

Market Core · Testing and incrementality · The test design3

  • The withheldMarket Core · Marketing Channels · Testing and incrementality · The test designCarries 3 attributes: Channel · Where · Share of activity
  • The controlMarket Core · Marketing Channels · Testing and incrementality · The test designCarries 3 attributes: Control set · Historical similarity · Design
  • The durationMarket Core · Marketing Channels · Testing and incrementality · The test designCarries 3 attributes: Test period · Sales cycle · Ended early

Market Core · Testing and incrementality · The result3

  • The differenceMarket Core · Marketing Channels · Testing and incrementality · The resultCarries 3 attributes: Difference · Volume · Period
  • The noise bandMarket Core · Marketing Channels · Testing and incrementality · The resultCarries 3 attributes: Normal variation · Baseline period · Exceeded
  • The verdictMarket Core · Marketing Channels · Testing and incrementality · The resultCarries 3 attributes: Verdict · Estimated incrementality · Confidence

Market Core · Testing and incrementality · The decision3

  • The pre-commitmentMarket Core · Marketing Channels · Testing and incrementality · The decisionCarries 3 attributes: If incremental · If not · Agreed by
  • The action takenMarket Core · Marketing Channels · Testing and incrementality · The decisionCarries 3 attributes: Action · Matched commitment · Budget moved
  • The retestMarket Core · Marketing Channels · Testing and incrementality · The decisionCarries 3 attributes: Retest by · Cycle · Previous result

Market Core · The formats · The inventory3

  • The formatMarket Core · Content Type · The formats · The inventoryCarries 3 attributes: Format · Channel · Volume
  • The producersMarket Core · Content Type · The formats · The inventoryCarries 3 attributes: Producer · How many can · Function
  • The originMarket Core · Content Type · The formats · The inventoryCarries 3 attributes: Origin · Started · Reason

Market Core · The formats · The producers3

  • The capabilityMarket Core · Content Type · The formats · The producersCarries 3 attributes: Format · Can produce · Capability
  • The expert dependencyMarket Core · Content Type · The formats · The producersCarries 3 attributes: Expert · Time available · Alternative
  • The externalMarket Core · Content Type · The formats · The producersCarries 3 attributes: Supplier · Internal time required · Cost

Market Core · The formats · The origin3

  • The rationaleMarket Core · Content Type · The formats · The originCarries 3 attributes: Reason · Still applies · Can explain
  • The ageMarket Core · Content Type · The formats · The originCarries 3 attributes: Running for · Last reviewed · Predates team
  • The verdictMarket Core · Content Type · The formats · The originCarries 3 attributes: Would start today · Reason · Action

Market Core · Job per format · The job3

  • The audienceMarket Core · Content Type · Job per format · The jobCarries 3 attributes: Segment · Reader role · Single audience
  • The stageMarket Core · Content Type · Job per format · The jobCarries 3 attributes: Journey stage · Transition intended · Appropriate measure
  • The changeMarket Core · Content Type · Job per format · The jobCarries 3 attributes: Intended change · Type · How it would show

Market Core · Job per format · The coverage map3

  • The mapMarket Core · Content Type · Job per format · The coverage mapCarries 3 attributes: Stage · Segment · Formats present
  • The gapsMarket Core · Content Type · Job per format · The coverage mapCarries 3 attributes: Empty cell · Volume through it · Priority
  • The pile-upsMarket Core · Content Type · Job per format · The coverage mapCarries 3 attributes: Crowded cell · Formats present · Reallocation

Market Core · Job per format · The jobless3

  • The listMarket Core · Content Type · Job per format · The joblessCarries 3 attributes: Format · Missing · Has hidden job
  • The costMarket Core · Content Type · Job per format · The joblessCarries 3 attributes: Hours per period · Cost per period · Whose time
  • The decisionMarket Core · Content Type · Job per format · The joblessCarries 3 attributes: Decision · Capacity goes to · Decided by

Market Core · Production · The steps3

  • The sequenceMarket Core · Content Type · Production · The stepsCarries 3 attributes: Step · Performed by · Effort
  • The waitingMarket Core · Content Type · Production · The stepsCarries 3 attributes: Wait time · Waiting for · Before step
  • The total timeMarket Core · Content Type · Production · The stepsCarries 3 attributes: Elapsed · Effort · Efficiency

Market Core · Production · The constraint3

  • The bottleneckMarket Core · Content Type · Production · The constraintCarries 3 attributes: Step · Queue length · Items waiting
  • The causeMarket Core · Content Type · Production · The constraintCarries 3 attributes: Reason · Type · Involves
  • The reliefMarket Core · Content Type · Production · The constraintCarries 3 attributes: Relief · Cost · Requires agreement from

Market Core · Production · The cost per format3

  • The costMarket Core · Content Type · Production · The cost per formatCarries 3 attributes: Cost per piece · Total effort · Range
  • The value comparisonMarket Core · Content Type · Production · The cost per formatCarries 3 attributes: Job · Alternatives · Justified
  • The unit trendMarket Core · Content Type · Production · The cost per formatCarries 3 attributes: Cost change · Over · Reason

Market Core · Reuse and lifespan · The lifespan3

  • The classificationMarket Core · Content Type · Reuse and lifespan · The lifespanCarries 3 attributes: Lifespan class · Expected useful life · Format
  • The decayMarket Core · Content Type · Reuse and lifespan · The lifespanCarries 3 attributes: Second-year performance · Half-life · Matches classification
  • The budget implicationMarket Core · Content Type · Reuse and lifespan · The lifespanCarries 3 attributes: Cost per useful year · Rank change · Investment level

Market Core · Reuse and lifespan · The reuse plan3

  • The derivativesMarket Core · Content Type · Reuse and lifespan · The reuse planCarries 3 attributes: Derivative · Channel · Planned in advance
  • The captureMarket Core · Content Type · Reuse and lifespan · The reuse planCarries 3 attributes: To capture · Extra effort · Stored where
  • The derivative ownerMarket Core · Content Type · Reuse and lifespan · The reuse planCarries 3 attributes: Owner · Scheduled · Status

Market Core · Reuse and lifespan · The retirement3

  • The auditMarket Core · Content Type · Reuse and lifespan · The retirementCarries 3 attributes: Published · Current traffic · Still accurate
  • The refreshMarket Core · Content Type · Reuse and lifespan · The retirementCarries 3 attributes: Piece · Last refreshed · What changed
  • The unpublishMarket Core · Content Type · Reuse and lifespan · The retirementCarries 3 attributes: Action · Redirects to · Reason

Market Core · The cadence · The rhythm3

  • The frequencyMarket Core · Content Calendar · The cadence · The rhythmCarries 3 attributes: Frequency · Channel · Fixed timing
  • The basisMarket Core · Content Calendar · The cadence · The rhythmCarries 3 attributes: Set from · Production time · Achievable
  • The change recordMarket Core · Content Calendar · The cadence · The rhythmCarries 3 attributes: Changed · Reason · Announced

Market Core · The cadence · The floor3

  • The minimumMarket Core · Content Calendar · The cadence · The floorCarries 3 attributes: Format · Reduced frequency · Production time
  • The drop orderMarket Core · Content Calendar · The cadence · The floorCarries 3 attributes: Format · Drop order · Reason
  • The recoveryMarket Core · Content Calendar · The cadence · The floorCarries 3 attributes: Resume when · Reduced since · Decides

Market Core · The cadence · The adherence3

  • The rateMarket Core · Content Calendar · The cadence · The adherenceCarries 3 attributes: Adherence · On time · Period
  • The missesMarket Core · Content Calendar · The cadence · The adherenceCarries 3 attributes: Miss reason · Type · Format
  • The responseMarket Core · Content Calendar · The cadence · The adherenceCarries 3 attributes: Response · Decided by · From when

Market Core · The plan · The horizon3

  • The firm windowMarket Core · Content Calendar · The plan · The horizonCarries 3 attributes: Firm window · Production lead time · Adequate
  • The provisionalMarket Core · Content Calendar · The plan · The horizonCarries 3 attributes: Provisional window · Level of detail · Re-firmed
  • The themesMarket Core · Content Calendar · The plan · The horizonCarries 3 attributes: Theme · When · Addresses gap

Market Core · The plan · The slots3

  • The slotMarket Core · Content Calendar · The plan · The slotsCarries 3 attributes: Publish date · Format · Job
  • The ownerMarket Core · Content Calendar · The plan · The slotsCarries 3 attributes: Owner · Contributor · Their slot count
  • The milestonesMarket Core · Content Calendar · The plan · The slotsCarries 3 attributes: Draft due · Approval due · Status

Market Core · The plan · The reactive space3

  • The allocationMarket Core · Content Calendar · The plan · The reactive spaceCarries 3 attributes: Share unbooked · Hours held · Held as
  • The protectionMarket Core · Content Calendar · The plan · The reactive spaceCarries 3 attributes: Rule · Protected by · Actually held
  • The useMarket Core · Content Calendar · The plan · The reactive spaceCarries 3 attributes: Used for · Genuinely reactive · Utilisation

Market Core · Seasonal moments · The audience calendar3

  • The fixed pointsMarket Core · Content Calendar · Seasonal moments · The audience calendarCarries 3 attributes: Moment · When · For segment
  • The receptivityMarket Core · Content Calendar · Seasonal moments · The audience calendarCarries 3 attributes: Moment · Receptive to · Unreceptive to
  • The sourceMarket Core · Content Calendar · Seasonal moments · The audience calendarCarries 3 attributes: Source · Observed demand · Established

Market Core · Seasonal moments · The lead times3

  • The start dateMarket Core · Content Calendar · Seasonal moments · The lead timesCarries 3 attributes: Moment · Start by · Lead time
  • The reserved capacityMarket Core · Content Calendar · Seasonal moments · The lead timesCarries 3 attributes: Capacity reserved · Reserved from · What was deferred
  • The competitionMarket Core · Content Calendar · Seasonal moments · The lead timesCarries 3 attributes: Contested · Who else is present · Differentiator

Market Core · Seasonal moments · The record3

  • The outcomeMarket Core · Content Calendar · Seasonal moments · The recordCarries 3 attributes: Result · Against last year · Against expectation
  • The lessonsMarket Core · Content Calendar · Seasonal moments · The recordCarries 3 attributes: Lesson · Recorded · For
  • The decisionMarket Core · Content Calendar · Seasonal moments · The recordCarries 3 attributes: Repeat · Times run · Reason

Market Core · Capacity · The available capacity3

  • The hoursMarket Core · Content Calendar · Capacity · The available capacityCarries 3 attributes: Contributor · Hours per period · Of their role
  • The conversionMarket Core · Content Calendar · Capacity · The available capacityCarries 3 attributes: Possible output · Planned output · Gap
  • The approval capacityMarket Core · Content Calendar · Capacity · The available capacityCarries 3 attributes: Approvals per period · Approver · Binding

Market Core · Capacity · The constraint3

  • The queueMarket Core · Content Calendar · Capacity · The constraintCarries 3 attributes: Step · Items waiting · Average wait
  • The relief optionsMarket Core · Content Calendar · Capacity · The constraintCarries 3 attributes: Option · Cost · Requires
  • The next constraintMarket Core · Content Calendar · Capacity · The constraintCarries 3 attributes: Next step · Its capacity · Worth relieving

Market Core · Capacity · The buffer3

  • The reserveMarket Core · Content Calendar · Capacity · The bufferCarries 3 attributes: Pieces held · Evergreen · Oldest
  • The slackMarket Core · Content Calendar · Capacity · The bufferCarries 3 attributes: Slack · Utilisation · Adequate
  • The usageMarket Core · Content Calendar · Capacity · The bufferCarries 3 attributes: Times used · Reason · Resize

Market Core · Route to market · The routes3

  • The route listMarket Core · Sales Channels · Route to market · The routesCarries 3 attributes: Route · Type · Chosen
  • The volumeMarket Core · Sales Channels · Route to market · The routesCarries 3 attributes: Customers · Revenue · Share
  • The segment servedMarket Core · Sales Channels · Route to market · The routesCarries 3 attributes: Segment · Exclusive · Reachable directly

Market Core · Route to market · The trade3

  • The reachMarket Core · Sales Channels · Route to market · The tradeCarries 3 attributes: Incremental reach · Geography · Genuinely incremental
  • The marginMarket Core · Sales Channels · Route to market · The tradeCarries 3 attributes: Margin share · Effective margin · Annual cost
  • The learningMarket Core · Sales Channels · Route to market · The tradeCarries 3 attributes: Customer identity · Purchase reasons · Direct contact

Market Core · Route to market · The coverage map3

  • The assignmentMarket Core · Sales Channels · Route to market · The coverage mapCarries 3 attributes: Segment · Route · Rule
  • The uncoveredMarket Core · Sales Channels · Route to market · The coverage mapCarries 3 attributes: Segment · Size · Deliberate
  • The overlapsMarket Core · Sales Channels · Route to market · The coverage mapCarries 3 attributes: Segment · Routes · Rule exists

Market Core · Channel conflict · The boundaries3

  • The ruleMarket Core · Sales Channels · Channel conflict · The boundariesCarries 3 attributes: Rule · Basis · Unambiguous
  • The edge casesMarket Core · Sales Channels · Channel conflict · The boundariesCarries 3 attributes: Case · Assigned to · Reason
  • The transitionsMarket Core · Sales Channels · Channel conflict · The boundariesCarries 3 attributes: Transition · Compensation · Notice

Market Core · Channel conflict · The mechanism3

  • The registrationMarket Core · Sales Channels · Channel conflict · The mechanismCarries 3 attributes: Process · Claim validity · Administered by
  • The price disciplineMarket Core · Sales Channels · Channel conflict · The mechanismCarries 3 attributes: Price floor · Can waive · Breaches
  • The consequenceMarket Core · Sales Channels · Channel conflict · The mechanismCarries 3 attributes: Consequence · Applied consistently · Breaches per period

Market Core · Channel conflict · The arbiter3

  • The personMarket Core · Sales Channels · Channel conflict · The arbiterCarries 3 attributes: Arbiter · Deputy · Independent
  • The turnaroundMarket Core · Sales Channels · Channel conflict · The arbiterCarries 3 attributes: Target turnaround · Actual · Final
  • The precedentsMarket Core · Sales Channels · Channel conflict · The arbiterCarries 3 attributes: Case · Ruling · Similar cases

Market Core · Enablement · The essentials3

  • The summaryMarket Core · Sales Channels · Enablement · The essentialsCarries 3 attributes: Summary · Length · Last updated
  • The qualificationMarket Core · Sales Channels · Enablement · The essentialsCarries 3 attributes: Right for · Not right for · Quick test
  • The commercialsMarket Core · Sales Channels · Enablement · The essentialsCarries 3 attributes: Customer price · Channel margin · Discount authority

Market Core · Enablement · The difficult questions3

  • The questionsMarket Core · Sales Channels · Enablement · The difficult questionsCarries 3 attributes: Question · Frequency · At stage
  • The answersMarket Core · Sales Channels · Enablement · The difficult questionsCarries 3 attributes: Answer · Concedes weakness · Tested
  • The escalationMarket Core · Sales Channels · Enablement · The difficult questionsCarries 3 attributes: Escalate to · Response time · What not to guess

Market Core · Enablement · The comprehension check3

  • The descriptionMarket Core · Sales Channels · Enablement · The comprehension checkCarries 3 attributes: Partner · What they said · Asked
  • The accuracyMarket Core · Sales Channels · Enablement · The comprehension checkCarries 3 attributes: Accuracy · Specific error · Partners with same error
  • The correctionMarket Core · Sales Channels · Enablement · The comprehension checkCarries 3 attributes: Change · Target · Retested

Market Core · Channel performance · The contribution3

  • The netMarket Core · Sales Channels · Channel performance · The contributionCarries 3 attributes: Gross revenue · Net contribution · Contribution rate
  • The cost to serveMarket Core · Sales Channels · Channel performance · The contributionCarries 3 attributes: Support cost per customer · Support volume · Reason
  • The rankingMarket Core · Sales Channels · Channel performance · The contributionCarries 3 attributes: Revenue rank · Contribution rank · Divergence

Market Core · Channel performance · The customer quality3

  • The retentionMarket Core · Sales Channels · Channel performance · The customer qualityCarries 3 attributes: Retention · Route · Measured over
  • The expansionMarket Core · Sales Channels · Channel performance · The customer qualityCarries 3 attributes: Expansion rate · Relationship held by · Against direct
  • The mismatchMarket Core · Sales Channels · Channel performance · The customer qualityCarries 3 attributes: Early churn · Common misunderstanding · Routed to

Market Core · Channel performance · The management cost3

  • The timeMarket Core · Sales Channels · Channel performance · The management costCarries 3 attributes: Hours per period · Whose time · Estimated value
  • The driversMarket Core · Sales Channels · Channel performance · The management costCarries 3 attributes: Activity · Share of time · Reducible
  • The ratioMarket Core · Sales Channels · Channel performance · The management costCarries 3 attributes: Contribution per management hour · Rank · Decision

Data Core · Choosing what to measure · The candidates3

  • The candidateData Core · KPI management · Choosing what to measure · The candidatesCarries 3 attributes: Measure · Currently available · Proposed because
  • The decision servedData Core · KPI management · Choosing what to measure · The candidatesCarries 3 attributes: Decision · Decided by · Duplicated
  • The collectabilityData Core · KPI management · Choosing what to measure · The candidatesCarries 3 attributes: Collection method · Effort per period · Reliability

Data Core · Choosing what to measure · The balance3

  • The perspectivesData Core · KPI management · Choosing what to measure · The balanceCarries 3 attributes: Perspective · Measures in it · Share
  • The leading and laggingData Core · KPI management · Choosing what to measure · The balanceCarries 3 attributes: Type · Predicts · Lead time
  • The gapsData Core · KPI management · Choosing what to measure · The balanceCarries 3 attributes: Uncovered area · What would fill it · Priority

Data Core · Choosing what to measure · The chosen set3

  • The setData Core · KPI management · Choosing what to measure · The chosen setCarries 3 attributes: Measure · Owner · At level
  • The capData Core · KPI management · Choosing what to measure · The chosen setCarries 3 attributes: Cap · Current count · Addition rule
  • The rejectedData Core · KPI management · Choosing what to measure · The chosen setCarries 3 attributes: Candidate · Reason · Date

Data Core · Definitions · The calculation3

  • The formulaData Core · KPI management · Definitions · The calculationCarries 3 attributes: Formula · Denominator · Source
  • The inclusionsData Core · KPI management · Definitions · The calculationCarries 3 attributes: Included · Excluded · Reason
  • The timingData Core · KPI management · Definitions · The calculationCarries 3 attributes: Counted at · Period basis · Restated

Data Core · Definitions · The reproducibility test3

  • The testData Core · KPI management · Definitions · The reproducibility testCarries 3 attributes: Calculated by · Tested · Data set used
  • The divergenceData Core · KPI management · Definitions · The reproducibility testCarries 3 attributes: Difference · Cause · Category
  • The revisionData Core · KPI management · Definitions · The reproducibility testCarries 3 attributes: Added · Version · Retested

Data Core · Definitions · The version record3

  • The versionsData Core · KPI management · Definitions · The version recordCarries 3 attributes: Version · Effective from · Approved by
  • The breakData Core · KPI management · Definitions · The version recordCarries 3 attributes: Break at · Size of break · Marked on charts
  • The restatementData Core · KPI management · Definitions · The version recordCarries 3 attributes: Restated · How far back · Reason

Data Core · Targets and thresholds · The target3

  • The levelData Core · KPI management · Targets and thresholds · The targetCarries 3 attributes: Target · By when · Type
  • The basisData Core · KPI management · Targets and thresholds · The targetCarries 3 attributes: Derived from · Source · Achievable
  • The historyData Core · KPI management · Targets and thresholds · The targetCarries 3 attributes: Periods met · Typical variance · Recalibrate

Data Core · Targets and thresholds · The variation band3

  • The bandData Core · KPI management · Targets and thresholds · The variation bandCarries 3 attributes: Upper bound · Lower bound · Derived from
  • The signal ruleData Core · KPI management · Targets and thresholds · The variation bandCarries 3 attributes: Rule · Consecutive readings · Applied symmetrically
  • The false alarmsData Core · KPI management · Targets and thresholds · The variation bandCarries 3 attributes: Reactions to noise · Time spent · Over

Data Core · Targets and thresholds · The action threshold3

  • The levelData Core · KPI management · Targets and thresholds · The action thresholdCarries 3 attributes: Threshold · Outside band · Severity
  • The responseData Core · KPI management · Targets and thresholds · The action thresholdCarries 3 attributes: Action · Responds · Within
  • The adherenceData Core · KPI management · Targets and thresholds · The action thresholdCarries 3 attributes: Times fired · Times acted on · Adjust

Data Core · The review · The rhythm3

  • The frequencyData Core · KPI management · The review · The rhythmCarries 3 attributes: Review frequency · Measure moves over · Response takes
  • The forumData Core · KPI management · The review · The rhythmCarries 3 attributes: Forum · Attendees · Can decide
  • The preparationData Core · KPI management · The review · The rhythmCarries 3 attributes: Circulated before · What is sent · Read in advance

Data Core · The review · The exceptions3

  • The flaggedData Core · KPI management · The review · The exceptionsCarries 3 attributes: Measure · Distance from band · Direction
  • The skippedData Core · KPI management · The review · The exceptionsCarries 3 attributes: Measure · Periods without exception · Removal candidate
  • The explanationData Core · KPI management · The review · The exceptionsCarries 3 attributes: Reason · Established · To confirm

Data Core · The review · The decisions3

  • The decisionData Core · KPI management · The review · The decisionsCarries 3 attributes: Decision · Prompted by · Owner
  • The follow-upData Core · KPI management · The review · The decisionsCarries 3 attributes: Status · Checked · Completion rate
  • The effectData Core · KPI management · The review · The decisionsCarries 3 attributes: Measure after · Checked after · Worked

Data Core · The sources · The source map3

  • The factsData Core · Data Collection · The sources · The source mapCarries 3 attributes: Fact · Appears in reporting · Owner
  • The holdersData Core · Data Collection · The sources · The source mapCarries 3 attributes: System · Type · Update frequency
  • The disagreementsData Core · Data Collection · The sources · The source mapCarries 3 attributes: Difference · Reason · Expected

Data Core · The sources · The source of truth3

  • The designationData Core · Data Collection · The sources · The source of truthCarries 3 attributes: Fact · Authoritative source · Decided by
  • The derivedData Core · Data Collection · The sources · The source of truthCarries 3 attributes: Derived system · Lag · Editable
  • The exceptionsData Core · Data Collection · The sources · The source of truthCarries 3 attributes: Exception · Reason · Which source instead

Data Core · The sources · The maintenance3

  • The methodData Core · Data Collection · The sources · The maintenanceCarries 3 attributes: Method · Update frequency · Effort
  • The dependencyData Core · Data Collection · The sources · The maintenanceCarries 3 attributes: Maintained by · How many could · If unavailable
  • The driftData Core · Data Collection · The sources · The maintenanceCarries 3 attributes: Error rate · Last checked · Check frequency

Data Core · Instrumentation · The tracking plan3

  • The eventsData Core · Data Collection · Instrumentation · The tracking planCarries 3 attributes: Event · Means · Fired from
  • The fieldsData Core · Data Collection · Instrumentation · The tracking planCarries 3 attributes: Field · Type · Always present
  • The currencyData Core · Data Collection · Instrumentation · The tracking planCarries 3 attributes: Last verified · Discrepancies · Owner

Data Core · Instrumentation · The joins3

  • The keysData Core · Data Collection · Instrumentation · The joinsCarries 3 attributes: Key · Stable · Mapping required
  • The resolutionData Core · Data Collection · Instrumentation · The joinsCarries 3 attributes: Resolution rule · Match rate · False matches
  • The limitsData Core · Data Collection · Instrumentation · The joinsCarries 3 attributes: Cannot join · Reason · Questions blocked

Data Core · Instrumentation · The gaps3

  • The questionData Core · Data Collection · Instrumentation · The gapsCarries 3 attributes: Question · Decision it would inform · Times asked
  • The requirementData Core · Data Collection · Instrumentation · The gapsCarries 3 attributes: What is needed · Effort · Approximation
  • The opportunityData Core · Data Collection · Instrumentation · The gapsCarries 3 attributes: Alongside · Expected · Raise with

Data Core · Data quality · The measures3

  • The completenessData Core · Data Collection · Data quality · The measuresCarries 3 attributes: Populated · Field · Usable threshold
  • The accuracyData Core · Data Collection · Data quality · The measuresCarries 3 attributes: Accuracy rate · Sample size · Verified against
  • The timelinessData Core · Data Collection · Data quality · The measuresCarries 3 attributes: Lag · Required · Adequate

Data Core · Data quality · The causes3

  • The originData Core · Data Collection · Data quality · The causesCarries 3 attributes: Collection point · Type · Share of errors
  • The patternData Core · Data Collection · Data quality · The causesCarries 3 attributes: Pattern · Direction · Magnitude
  • The incentiveData Core · Data Collection · Data quality · The causesCarries 3 attributes: Incentive · Feeds measure · Addressable

Data Core · Data quality · The fixes3

  • The changeData Core · Data Collection · Data quality · The fixesCarries 3 attributes: Change · Type · Implemented
  • The historicalData Core · Data Collection · Data quality · The fixesCarries 3 attributes: Treatment · Data before this is · Affected records
  • The verificationData Core · Data Collection · Data quality · The fixesCarries 3 attributes: Quality before · Quality after · Verified

Data Core · Consent and basis · The basis3

  • The groundData Core · Data Collection · Consent and basis · The basisCarries 3 attributes: Basis · For data set · Established
  • The consequencesData Core · Data Collection · Consent and basis · The basisCarries 3 attributes: Permits · Requires · Withdrawable
  • The reviewData Core · Data Collection · Consent and basis · The basisCarries 3 attributes: Last reviewed · Trigger · Still valid

Data Core · Consent and basis · The purpose3

  • The stated purposeData Core · Data Collection · Consent and basis · The purposeCarries 3 attributes: Purpose · Specific · As told to people
  • The new usesData Core · Data Collection · Consent and basis · The purposeCarries 3 attributes: Proposed use · Compatible · What would be needed
  • The minimisationData Core · Data Collection · Consent and basis · The purposeCarries 3 attributes: Field · Required for purpose · Ever used

Data Core · Consent and basis · The notice3

  • The statementData Core · Data Collection · Consent and basis · The noticeCarries 3 attributes: What it says · Version · In force from
  • The practice checkData Core · Data Collection · Consent and basis · The noticeCarries 3 attributes: Matches · Divergence · Checked
  • The requestsData Core · Data Collection · Consent and basis · The noticeCarries 3 attributes: Request type · Time to fulfil · Can be fulfilled

Data Core · The question · The decision3

  • The choiceData Core · Performance Analysis · The question · The decisionCarries 3 attributes: Decision · Options · Decided by
  • The deadlineData Core · Performance Analysis · The question · The decisionCarries 3 attributes: Decision date · Time available · Constrains method
  • The exploration flagData Core · Performance Analysis · The question · The decisionCarries 3 attributes: Type · Reason · Expected output

Data Core · The question · The changing answer3

  • The thresholdData Core · Performance Analysis · The question · The changing answerCarries 3 attributes: Threshold · Agreed with · Agreed
  • The precisionData Core · Performance Analysis · The question · The changing answerCarries 3 attributes: Required precision · Effort implied · Cheaper answer adequate
  • The priorData Core · Performance Analysis · The question · The changing answerCarries 3 attributes: Current belief · Confidence · Distance to threshold

Data Core · The question · The precision needed3

  • The requirementData Core · Performance Analysis · The question · The precision neededCarries 3 attributes: Required · Tolerance · Reason
  • The method fitData Core · Performance Analysis · The question · The precision neededCarries 3 attributes: Method · Precision delivered · Proportionate
  • The stopping ruleData Core · Performance Analysis · The question · The precision neededCarries 3 attributes: Stopping condition · Effort budget · Reached

Data Core · Method · The approach3

  • The question typeData Core · Performance Analysis · Method · The approachCarries 3 attributes: Type · Phrased as · Requires experiment
  • The designData Core · Performance Analysis · Method · The approachCarries 3 attributes: Design · Comparison · Over
  • The data usedData Core · Performance Analysis · Method · The approachCarries 3 attributes: Source · Completeness · Filters applied

Data Core · Method · The assumptions3

  • The listData Core · Performance Analysis · Method · The assumptionsCarries 3 attributes: Assumption · Testable · Likely to hold
  • The testsData Core · Performance Analysis · Method · The assumptionsCarries 3 attributes: Assumption · Test · Result
  • The consequencesData Core · Performance Analysis · Method · The assumptionsCarries 3 attributes: Assumption · If it fails · Direction

Data Core · Method · The limits3

  • The cannotData Core · Performance Analysis · Method · The limitsCarries 3 attributes: Limitation · Reason · Stated in brief
  • The alternativeData Core · Performance Analysis · Method · The limitsCarries 3 attributes: What would be needed · Time required · Cost
  • The interimData Core · Performance Analysis · Method · The limitsCarries 3 attributes: Interim finding · Form · Confidence

Data Core · Reading the result · The finding3

  • The resultData Core · Performance Analysis · Reading the result · The findingCarries 3 attributes: Result · Uncertainty · Sample
  • The effect sizeData Core · Performance Analysis · Reading the result · The findingCarries 3 attributes: Practical size · Threshold · Material
  • The interpretationData Core · Performance Analysis · Reading the result · The findingCarries 3 attributes: Interpretation · Supported by method · Confidence

Data Core · Reading the result · The alternatives3

  • The explanationsData Core · Performance Analysis · Reading the result · The alternativesCarries 3 attributes: Alternative · Type · Plausibility
  • The exclusionsData Core · Performance Analysis · Reading the result · The alternativesCarries 3 attributes: Alternative · Excluded by · Excluded
  • The remainingData Core · Performance Analysis · Reading the result · The alternativesCarries 3 attributes: Remaining alternative · What would settle it · Worth pursuing

Data Core · Reading the result · The confidence3

  • The levelData Core · Performance Analysis · Reading the result · The confidenceCarries 3 attributes: Confidence · Statistical basis · Reason
  • The summary placementData Core · Performance Analysis · Reading the result · The confidenceCarries 3 attributes: In summary · Wording used · Survived retelling
  • The calibrationData Core · Performance Analysis · Reading the result · The confidenceCarries 3 attributes: Confident and correct · Findings checked · Bias

Data Core · Acting on it · The recommendation3

  • The actionData Core · Performance Analysis · Acting on it · The recommendationCarries 3 attributes: Recommendation · Owner · By when
  • The basisData Core · Performance Analysis · Acting on it · The recommendationCarries 3 attributes: Supported by finding · Judgement · Confidence
  • The costData Core · Performance Analysis · Acting on it · The recommendationCarries 3 attributes: Cost to implement · Expected value · Worth doing

Data Core · Acting on it · The implementation3

  • The statusData Core · Performance Analysis · Acting on it · The implementationCarries 3 attributes: Status · Checked · Confirmed by
  • The reasonData Core · Performance Analysis · Acting on it · The implementationCarries 3 attributes: Reason · Type · Analyst-correctable
  • The rateData Core · Performance Analysis · Acting on it · The implementationCarries 3 attributes: Implementation rate · Over · Trend

Data Core · Acting on it · The outcome3

  • The predictionData Core · Performance Analysis · Acting on it · The outcomeCarries 3 attributes: Predicted effect · Within · Recorded
  • The actualData Core · Performance Analysis · Acting on it · The outcomeCarries 3 attributes: Actual effect · Measured · Confounders
  • The lessonData Core · Performance Analysis · Acting on it · The outcomeCarries 3 attributes: Prediction error · Lesson · Direction

Data Core · What gets reported · The inventory3

  • The artefactsData Core · Reporting · What gets reported · The inventoryCarries 3 attributes: Artefact · Type · Where
  • The contentData Core · Reporting · What gets reported · The inventoryCarries 3 attributes: Measures · Data sources · Elements
  • The maintenanceData Core · Reporting · What gets reported · The inventoryCarries 3 attributes: Maintenance · Effort per period · Maintained by

Data Core · What gets reported · The purpose3

  • The requesterData Core · Reporting · What gets reported · The purposeCarries 3 attributes: Requested by · Still here · Current recipients
  • The reasonData Core · Reporting · What gets reported · The purposeCarries 3 attributes: Reason · Still applies · Obligatory
  • The ageData Core · Reporting · What gets reported · The purposeCarries 3 attributes: Created · Last changed · Predates recipients

Data Core · What gets reported · The duplicates3

  • The overlapsData Core · Reporting · What gets reported · The duplicatesCarries 3 attributes: Reports · Shared measures · Overlap
  • The agreementData Core · Reporting · What gets reported · The duplicatesCarries 3 attributes: Agree · Difference · Reason
  • The consolidationData Core · Reporting · What gets reported · The duplicatesCarries 3 attributes: Action · Canonical version · Owner

Data Core · Dashboards · The comparison3

  • The referenceData Core · Reporting · Dashboards · The comparisonCarries 3 attributes: Compared with · Reference value · Consistent
  • The differenceData Core · Reporting · Dashboards · The comparisonCarries 3 attributes: Difference · Expressed as · Direction is good
  • The contextData Core · Reporting · Dashboards · The comparisonCarries 3 attributes: History shown · Periods shown · Range visible

Data Core · Dashboards · The variation3

  • The bandData Core · Reporting · Dashboards · The variationCarries 3 attributes: Range · Source · Drawn
  • The flaggingData Core · Reporting · Dashboards · The variationCarries 3 attributes: Flag method · Share flagged · Accessible
  • The noise guardData Core · Reporting · Dashboards · The variationCarries 3 attributes: Rule · Consecutive periods · Applied

Data Core · Dashboards · The removals3

  • The testData Core · Reporting · Dashboards · The removalsCarries 3 attributes: Element · Readers who named an action · Action named
  • The removedData Core · Reporting · Dashboards · The removalsCarries 3 attributes: Element · Date · Objections
  • The sizeData Core · Reporting · Dashboards · The removalsCarries 3 attributes: Element count · Previous count · Trend

Data Core · Distribution · The rhythm3

  • The frequencyData Core · Reporting · Distribution · The rhythmCarries 3 attributes: Reporting frequency · Decision frequency · Matched
  • The lagData Core · Reporting · Distribution · The rhythmCarries 3 attributes: Production lag · Available time · In time
  • The mismatchData Core · Reporting · Distribution · The rhythmCarries 3 attributes: Direction · Wasted production · Corrected

Data Core · Distribution · The route3

  • The mechanismData Core · Reporting · Distribution · The routeCarries 3 attributes: Route · Channel · Interrupts
  • The recipientsData Core · Reporting · Distribution · The routeCarries 3 attributes: Recipient · Can act · Added
  • The alertingData Core · Reporting · Distribution · The routeCarries 3 attributes: Alert condition · Frequency · Acted on

Data Core · Distribution · The timing check3

  • The arrivalData Core · Reporting · Distribution · The timing checkCarries 3 attributes: Typical arrival · Variance · On time
  • The decision pointData Core · Reporting · Distribution · The timing checkCarries 3 attributes: Decision taken · Forum · Preparation needed
  • The gapData Core · Reporting · Distribution · The timing checkCarries 3 attributes: Gap · Sufficient · Fix

Data Core · Whether it is read · The usage3

  • The opensData Core · Reporting · Whether it is read · The usageCarries 3 attributes: Opens · Distinct users · Period
  • The engagementData Core · Reporting · Whether it is read · The usageCarries 3 attributes: Time spent · Interactions · Meaningful use
  • The distributionData Core · Reporting · Whether it is read · The usageCarries 3 attributes: Top decile share · Never opened · Maintenance in the tail

Data Core · Whether it is read · The unread3

  • The listData Core · Reporting · Whether it is read · The unreadCarries 3 attributes: Artefact · Unused for · Maintenance cost
  • The exemptionsData Core · Reporting · Whether it is read · The unreadCarries 3 attributes: Artefact · Reason · Obligation
  • The retirementData Core · Reporting · Whether it is read · The unreadCarries 3 attributes: Action · Retired · Objections

Data Core · Whether it is read · The estate size3

  • The countData Core · Reporting · Whether it is read · The estate sizeCarries 3 attributes: Total · At last review · Type
  • The flowData Core · Reporting · Whether it is read · The estate sizeCarries 3 attributes: Added · Removed · Net change
  • The rhythmData Core · Reporting · Whether it is read · The estate sizeCarries 3 attributes: Review frequency · Last review · Owner

Data Core · Ownership · The owner3

  • The personData Core · Data Governance · Ownership · The ownerCarries 3 attributes: Owner · Function · Since
  • The scopeData Core · Data Governance · Ownership · The ownerCarries 3 attributes: Responsibility · Has authority · Data set
  • The vacancyData Core · Data Governance · Ownership · The ownerCarries 3 attributes: Data set · Reason · Proposed owner

Data Core · Ownership · The custodian3

  • The roleData Core · Data Governance · Ownership · The custodianCarries 3 attributes: Custodian · Provider · Responsibilities
  • The boundaryData Core · Data Governance · Ownership · The custodianCarries 3 attributes: Owner decides · Custodian decides · Unclear
  • The escalationData Core · Data Governance · Ownership · The custodianCarries 3 attributes: Escalates to · Turnaround · Escalations

Data Core · Ownership · The handover3

  • The transferData Core · Data Governance · Ownership · The handoverCarries 3 attributes: From and to · Date · Accepted
  • The contextData Core · Data Governance · Ownership · The handoverCarries 3 attributes: Known quirks · Accepted problems · Open decisions
  • The orphansData Core · Data Governance · Ownership · The handoverCarries 3 attributes: Data set · Former owner · Unowned for

Data Core · Definitions and lineage · The definition set3

  • The termsData Core · Data Governance · Definitions and lineage · The definition setCarries 3 attributes: Term · Definition · Owner
  • The findabilityData Core · Data Governance · Definitions and lineage · The definition setCarries 3 attributes: Where held · Linked from reports · Lookups
  • The local definitionsData Core · Data Governance · Definitions and lineage · The definition setCarries 3 attributes: Term · Used by · Resolution

Data Core · Definitions and lineage · The lineage3

  • The pathData Core · Data Governance · Definitions and lineage · The lineageCarries 3 attributes: Source · Transformation · Step order
  • The filtersData Core · Data Governance · Definitions and lineage · The lineageCarries 3 attributes: Filter · Reason · Records removed
  • The impactData Core · Data Governance · Definitions and lineage · The lineageCarries 3 attributes: Dependent reports · Count · Notified on change

Data Core · Definitions and lineage · The change process3

  • The decisionData Core · Data Governance · Definitions and lineage · The change processCarries 3 attributes: Decided by · Reason · Effective
  • The notificationData Core · Data Governance · Definitions and lineage · The change processCarries 3 attributes: Notified · Expected impact · Notice given
  • The historyData Core · Data Governance · Definitions and lineage · The change processCarries 3 attributes: Treatment · Restated back to · Break at

Data Core · Access · The permissions3

  • The grantsData Core · Data Governance · Access · The permissionsCarries 3 attributes: Role · Data set · Basis
  • The sensitivityData Core · Data Governance · Access · The permissionsCarries 3 attributes: Sensitivity · Reason · Personal data
  • The exceptionsData Core · Data Governance · Access · The permissionsCarries 3 attributes: Granted to · Reason · Expires

Data Core · Access · The review3

  • The cycleData Core · Data Governance · Access · The reviewCarries 3 attributes: Frequency · Last run · Runs it
  • The findingsData Core · Data Governance · Access · The reviewCarries 3 attributes: Category · Removed · Dormant for
  • The dormantData Core · Data Governance · Access · The reviewCarries 3 attributes: Dormant rate · Threshold · Auto-removed

Data Core · Access · The workarounds3

  • The behaviourData Core · Data Governance · Access · The workaroundsCarries 3 attributes: Workaround · Type · How common
  • The needData Core · Data Governance · Access · The workaroundsCarries 3 attributes: Need · Why the official route fails · Time to obtain properly
  • The fixData Core · Data Governance · Access · The workaroundsCarries 3 attributes: Fix · Type · Workaround stopped

Data Core · Retention and deletion · The schedule3

  • The periodsData Core · Data Governance · Retention and deletion · The scheduleCarries 3 attributes: Data type · Retention period · From
  • The basisData Core · Data Governance · Retention and deletion · The scheduleCarries 3 attributes: Basis · Obligation · Justified
  • The coverageData Core · Data Governance · Retention and deletion · The scheduleCarries 3 attributes: Data type · Volume · Oldest record

Data Core · Retention and deletion · The mechanism3

  • The automationData Core · Data Governance · Retention and deletion · The mechanismCarries 3 attributes: Method · Last ran · Monitored
  • The copiesData Core · Data Governance · Retention and deletion · The mechanismCarries 3 attributes: Copy location · Covered by deletion · Treatment
  • The verificationData Core · Data Governance · Retention and deletion · The mechanismCarries 3 attributes: Log · Last verified · Records deleted

Data Core · Retention and deletion · The conflicts3

  • The conflictData Core · Data Governance · Retention and deletion · The conflictsCarries 3 attributes: Retention obligation · Deletion obligation · Data affected
  • The resolutionData Core · Data Governance · Retention and deletion · The conflictsCarries 3 attributes: Resolution · Decided by · Mitigation
  • The holdsData Core · Data Governance · Retention and deletion · The conflictsCarries 3 attributes: Hold reason · Data covered · Enforced in mechanism

Omni Core · Mapping the journey · The stages3

  • The sequenceOmni Core · Customer Journey Mapping · Mapping the journey · The stagesCarries 3 attributes: Stage · Order · Typical length
  • The transitionsOmni Core · Customer Journey Mapping · Mapping the journey · The stagesCarries 3 attributes: Trigger · Initiated by · Wait
  • The emotionOmni Core · Customer Journey Mapping · Mapping the journey · The stagesCarries 3 attributes: State · Source · Organisation expected

Omni Core · Mapping the journey · The internal activity3

  • The visibleOmni Core · Customer Journey Mapping · Mapping the journey · The internal activityCarries 3 attributes: Activity · Performed by · Gap since last
  • The invisibleOmni Core · Customer Journey Mapping · Mapping the journey · The internal activityCarries 3 attributes: Activity · Time taken · Could be visible
  • The systemsOmni Core · Customer Journey Mapping · Mapping the journey · The internal activityCarries 3 attributes: Dependency · Type · Controllable

Omni Core · Mapping the journey · The invisible parts3

  • The offstageOmni Core · Customer Journey Mapping · Mapping the journey · The invisible partsCarries 3 attributes: Activity · Between stages · Typical length
  • The others involvedOmni Core · Customer Journey Mapping · Mapping the journey · The invisible partsCarries 3 attributes: Person · Their influence · Reachable
  • The assumptionsOmni Core · Customer Journey Mapping · Mapping the journey · The invisible partsCarries 3 attributes: What they assume · Accurate · What would correct it

Omni Core · Moments that matter · The peaks3

  • The lowsOmni Core · Customer Journey Mapping · Moments that matter · The peaksCarries 3 attributes: Moment · Cited by · Intensity
  • The highsOmni Core · Customer Journey Mapping · Moments that matter · The peaksCarries 3 attributes: Moment · Designed · How often it happens
  • The priorityOmni Core · Customer Journey Mapping · Moments that matter · The peaksCarries 3 attributes: Moment · Total impact · Cost to change

Omni Core · Moments that matter · The ending3

  • The endingsOmni Core · Customer Journey Mapping · Moments that matter · The endingCarries 3 attributes: Ending · Type · Designed
  • The departureOmni Core · Customer Journey Mapping · Moments that matter · The endingCarries 3 attributes: Process · Asked why · Return rate
  • The last impressionOmni Core · Customer Journey Mapping · Moments that matter · The endingCarries 3 attributes: Final interaction · Deliberate · What it says

Omni Core · Moments that matter · The priorities3

  • The shortlistOmni Core · Customer Journey Mapping · Moments that matter · The prioritiesCarries 3 attributes: Moment · Rank · Owner
  • The valueOmni Core · Customer Journey Mapping · Moments that matter · The prioritiesCarries 3 attributes: Customers affected · Estimated value · Confidence
  • The deprioritisedOmni Core · Customer Journey Mapping · Moments that matter · The prioritiesCarries 3 attributes: Moment · Reason · Revisit

Omni Core · Channel handovers · The handovers3

  • The pointsOmni Core · Customer Journey Mapping · Channel handovers · The handoversCarries 3 attributes: Handover · At stage · Type
  • The frequencyOmni Core · Customer Journey Mapping · Channel handovers · The handoversCarries 3 attributes: Customers affected · Volume per period · On main path
  • The totalOmni Core · Customer Journey Mapping · Channel handovers · The handoversCarries 3 attributes: Handovers per journey · Previous count · Trend

Omni Core · Channel handovers · The context loss3

  • The lostOmni Core · Customer Journey Mapping · Channel handovers · The context lossCarries 3 attributes: Lost information · Reason · Customer must repeat
  • The repetitionOmni Core · Customer Journey Mapping · Channel handovers · The context lossCarries 3 attributes: Repetitions · Cases affected · Source
  • The remedyOmni Core · Customer Journey Mapping · Channel handovers · The context lossCarries 3 attributes: Remedy · Type · Cost

Omni Core · Channel handovers · The removals3

  • The candidateOmni Core · Customer Journey Mapping · Channel handovers · The removalsCarries 3 attributes: Handover · What the second side does · Removable
  • The requirementOmni Core · Customer Journey Mapping · Channel handovers · The removalsCarries 3 attributes: Requirement · Type · Requires agreement from
  • The savingOmni Core · Customer Journey Mapping · Channel handovers · The removalsCarries 3 attributes: Customer time saved · Internal effort saved · Failures avoided

Omni Core · Redesign · The changes3

  • The changeOmni Core · Customer Journey Mapping · Redesign · The changesCarries 3 attributes: Change · Addresses · Owner
  • The expected effectOmni Core · Customer Journey Mapping · Redesign · The changesCarries 3 attributes: Expected effect · Measure · Within
  • The not doingOmni Core · Customer Journey Mapping · Redesign · The changesCarries 3 attributes: Finding · Reason · Revisit

Omni Core · Redesign · The internal requirement3

  • The requirementOmni Core · Customer Journey Mapping · Redesign · The internal requirementCarries 3 attributes: Requirement · Type · Affects
  • The authoriserOmni Core · Customer Journey Mapping · Redesign · The internal requirementCarries 3 attributes: Authoriser · Spans · Approached
  • The conflictOmni Core · Customer Journey Mapping · Redesign · The internal requirementCarries 3 attributes: Cost to function · Measure affected · Compensation

Omni Core · Redesign · The measurement3

  • The moment measureOmni Core · Customer Journey Mapping · Redesign · The measurementCarries 3 attributes: Measure · Before · After
  • The attributionOmni Core · Customer Journey Mapping · Redesign · The measurementCarries 3 attributes: Design · Confounders · Confidence
  • The verdictOmni Core · Customer Journey Mapping · Redesign · The measurementCarries 3 attributes: Verdict · Reason · Decided

Omni Core · Gathering it · The instrument3

  • The questionsOmni Core · Customer Feedback · Gathering it · The instrumentCarries 3 attributes: Question · Type · Version
  • The momentOmni Core · Customer Feedback · Gathering it · The instrumentCarries 3 attributes: Trigger · After · Matches question
  • The lengthOmni Core · Customer Feedback · Gathering it · The instrumentCarries 3 attributes: Questions · Time to complete · Completion rate

Omni Core · Gathering it · The coverage3

  • The respondentsOmni Core · Customer Feedback · Gathering it · The coverageCarries 3 attributes: Response rate · Skew · Responses
  • The missingOmni Core · Customer Feedback · Gathering it · The coverageCarries 3 attributes: Missing group · Reason · How to reach them
  • The caveatOmni Core · Customer Feedback · Gathering it · The coverageCarries 3 attributes: Represents · Stated with results · Confidence

Omni Core · Gathering it · The unsolicited3

  • The sourcesOmni Core · Customer Feedback · Gathering it · The unsolicitedCarries 3 attributes: Source · Held by · Volume
  • The biasOmni Core · Customer Feedback · Gathering it · The unsolicitedCarries 3 attributes: Source · Skew · Offset by
  • The readingOmni Core · Customer Feedback · Gathering it · The unsolicitedCarries 3 attributes: Aggregated · Read by · How often

Omni Core · Reading the signal · The categories3

  • The setOmni Core · Customer Feedback · Reading the signal · The categoriesCarries 3 attributes: Category · Examples · Volume
  • The consistencyOmni Core · Customer Feedback · Reading the signal · The categoriesCarries 3 attributes: Agreement · Confused categories · Tested
  • The unfittingOmni Core · Customer Feedback · Reading the signal · The categoriesCarries 3 attributes: Uncoded · Emerging theme · New category needed

Omni Core · Reading the signal · The weighting3

  • The frequencyOmni Core · Customer Feedback · Reading the signal · The weightingCarries 3 attributes: Mentions · Of respondents · Trend
  • The severityOmni Core · Customer Feedback · Reading the signal · The weightingCarries 3 attributes: Customer impact · Organisational cost · Leads to churn
  • The priorityOmni Core · Customer Feedback · Reading the signal · The weightingCarries 3 attributes: Combined score · Rank · Rank by loudness

Omni Core · Reading the signal · The verbatim sample3

  • The sampleOmni Core · Customer Feedback · Reading the signal · The verbatim sampleCarries 3 attributes: Sample size · Selection · Frequency
  • The readersOmni Core · Customer Feedback · Reading the signal · The verbatim sampleCarries 3 attributes: Reader · Decision-maker · Last read
  • The observationsOmni Core · Customer Feedback · Reading the signal · The verbatim sampleCarries 3 attributes: Observation · Visible in counts · Raised by

Omni Core · Routing · The destinations3

  • The mappingOmni Core · Customer Feedback · Routing · The destinationsCarries 3 attributes: Category · Owner · Named person
  • The unownedOmni Core · Customer Feedback · Routing · The destinationsCarries 3 attributes: Category · Reason · Volume
  • The capabilityOmni Core · Customer Feedback · Routing · The destinationsCarries 3 attributes: Can act · Requires · Escalates to

Omni Core · Routing · The handoff3

  • The contentOmni Core · Customer Feedback · Routing · The handoffCarries 3 attributes: Form · Examples included · Volume
  • The frequencyOmni Core · Customer Feedback · Routing · The handoffCarries 3 attributes: Frequency · Their cycle · Urgent route
  • The receptionOmni Core · Customer Feedback · Routing · The handoffCarries 3 attributes: Read · Reads it · What they recall

Omni Core · Routing · The outcome3

  • The responseOmni Core · Customer Feedback · Routing · The outcomeCarries 3 attributes: Response · What changed · When
  • The recurrenceOmni Core · Customer Feedback · Routing · The outcomeCarries 3 attributes: Theme · Periods raised · Escalated to
  • The action rateOmni Core · Customer Feedback · Routing · The outcomeCarries 3 attributes: Action rate · Over · Main blocker

Omni Core · Closing the loop · The individual response3

  • The replyOmni Core · Customer Feedback · Closing the loop · The individual responseCarries 3 attributes: Reply · Personal · From
  • The timingOmni Core · Customer Feedback · Closing the loop · The individual responseCarries 3 attributes: Time to reply · Acknowledged first · Replied to
  • The honest noOmni Core · Customer Feedback · Closing the loop · The individual responseCarries 3 attributes: What was said · Reason · Reaction

Omni Core · Closing the loop · The collective report3

  • The reportOmni Core · Customer Feedback · Closing the loop · The collective reportCarries 3 attributes: Content · Frequency · Published where
  • The declinedOmni Core · Customer Feedback · Closing the loop · The collective reportCarries 3 attributes: Request · Reason · Might change
  • The reachOmni Core · Customer Feedback · Closing the loop · The collective reportCarries 3 attributes: Reached · Of base · Channel

Omni Core · Closing the loop · The response rate3

  • The rateOmni Core · Customer Feedback · Closing the loop · The response rateCarries 3 attributes: Response rate · Period · Segment
  • The repeat respondersOmni Core · Customer Feedback · Closing the loop · The response rateCarries 3 attributes: Repeat rate · After a reply · Without a reply
  • The diagnosisOmni Core · Customer Feedback · Closing the loop · The response rateCarries 3 attributes: Cause · Source · Action

Omni Core · Getting help · The routes3

  • The channelsOmni Core · Customer Support · Getting help · The routesCarries 3 attributes: Channel · Official · Volume
  • The suitabilityOmni Core · Customer Support · Getting help · The routesCarries 3 attributes: Channel · Best for · Typical response
  • The mismatchOmni Core · Customer Support · Getting help · The routesCarries 3 attributes: Channel · Mismatch · Reason

Omni Core · Getting help · The effort3

  • The stepsOmni Core · Customer Support · Getting help · The effortCarries 3 attributes: Steps · Time · Information requested
  • The measureOmni Core · Customer Support · Getting help · The effortCarries 3 attributes: Effort score · Channel · Trend
  • The verificationOmni Core · Customer Support · Getting help · The effortCarries 3 attributes: Requirement · Proportionate · Time added

Omni Core · Getting help · The abandoned3

  • The abandonmentOmni Core · Customer Support · Getting help · The abandonedCarries 3 attributes: Point · Abandonment rate · After
  • The volumeOmni Core · Customer Support · Getting help · The abandonedCarries 3 attributes: Abandoned · Completed · Ratio
  • The consequenceOmni Core · Customer Support · Getting help · The abandonedCarries 3 attributes: Tried again · Retention · Against those helped

Omni Core · Resolution · The definition3

  • The criterionOmni Core · Customer Support · Resolution · The definitionCarries 3 attributes: Criterion · From whose view · Closure without resolution
  • The gapOmni Core · Customer Support · Resolution · The definitionCarries 3 attributes: Closed · Confirmed resolved · Gap
  • The categoriesOmni Core · Customer Support · Resolution · The definitionCarries 3 attributes: Case type · Resolvable · Share of volume

Omni Core · Resolution · The repeat rate3

  • The rateOmni Core · Customer Support · Resolution · The repeat rateCarries 3 attributes: Repeat rate · Window · Case type
  • The worst categoriesOmni Core · Customer Support · Resolution · The repeat rateCarries 3 attributes: Category · Repeat rate · Reason
  • The costOmni Core · Customer Support · Resolution · The repeat rateCarries 3 attributes: Cost per repeat · Repeats per period · Annual cost

Omni Core · Resolution · The confirmation3

  • The questionOmni Core · Customer Support · Resolution · The confirmationCarries 3 attributes: Question · Asked after · Response rate
  • The answerOmni Core · Customer Support · Resolution · The confirmationCarries 3 attributes: Outcome · Case type · Confirmed rate
  • The follow-upOmni Core · Customer Support · Resolution · The confirmationCarries 3 attributes: Auto-reopen · Time to reopen · Reopened

Omni Core · Self-service and knowledge · The content3

  • The articlesOmni Core · Customer Support · Self-service and knowledge · The contentCarries 3 attributes: Article · Question · Question volume
  • The coverageOmni Core · Customer Support · Self-service and knowledge · The contentCarries 3 attributes: Top questions covered · Highest uncovered · Low-value articles
  • The currencyOmni Core · Customer Support · Self-service and knowledge · The contentCarries 3 attributes: Last reviewed · Owner · Still accurate

Omni Core · Self-service and knowledge · The findability3

  • The searchOmni Core · Customer Support · Self-service and knowledge · The findabilityCarries 3 attributes: Search term · Surfaces · Position
  • The structureOmni Core · Customer Support · Self-service and knowledge · The findabilityCarries 3 attributes: Answer first · Words to answer · Scannable
  • The speedOmni Core · Customer Support · Self-service and knowledge · The findabilityCarries 3 attributes: Time to answer · Time to ask · Faster

Omni Core · Self-service and knowledge · The deflection3

  • The rateOmni Core · Customer Support · Self-service and knowledge · The deflectionCarries 3 attributes: Deflection rate · Article · Visits
  • The failuresOmni Core · Customer Support · Self-service and knowledge · The deflectionCarries 3 attributes: Article · Question asked afterwards · Occurrences
  • The valueOmni Core · Customer Support · Self-service and knowledge · The deflectionCarries 3 attributes: Contacts avoided · Value · Maintenance cost

Omni Core · Escalation · The trigger3

  • The conditionsOmni Core · Customer Support · Escalation · The triggerCarries 3 attributes: Condition · Type · Automatic
  • The authorityOmni Core · Customer Support · Escalation · The triggerCarries 3 attributes: Can escalate · Needs permission · Culturally encouraged
  • The timingOmni Core · Customer Support · Escalation · The triggerCarries 3 attributes: Time before escalation · Policy · Gap

Omni Core · Escalation · The context transfer3

  • The packageOmni Core · Customer Support · Escalation · The context transferCarries 3 attributes: Included · Commitments captured · In customer’s words
  • The continuityOmni Core · Customer Support · Escalation · The context transferCarries 3 attributes: Single contact · People spoken to · Repetitions
  • The verificationOmni Core · Customer Support · Escalation · The context transferCarries 3 attributes: Read · What they knew · Cases with full context

Omni Core · Escalation · The time limit3

  • The limitOmni Core · Customer Support · Escalation · The time limitCarries 3 attributes: Review after · By severity · Reviewed by
  • The oldestOmni Core · Customer Support · Escalation · The time limitCarries 3 attributes: Age · Why unresolved · Currently with
  • The preventionOmni Core · Customer Support · Escalation · The time limitCarries 3 attributes: Category · Escalations · Routed to

Omni Core · Understanding use · The observation3

  • The sessionsOmni Core · UI and UX Optimization · Understanding use · The observationCarries 3 attributes: Participant · Task · Session length
  • The observationsOmni Core · UI and UX Optimization · Understanding use · The observationCarries 3 attributes: Observation · At step · Participants affected
  • The recurrenceOmni Core · UI and UX Optimization · Understanding use · The observationCarries 3 attributes: Pattern · Of how many · Priority

Omni Core · Understanding use · The analytics3

  • The drop pointsOmni Core · UI and UX Optimization · Understanding use · The analyticsCarries 3 attributes: Step · Exit rate · Volume
  • The anomaliesOmni Core · UI and UX Optimization · Understanding use · The analyticsCarries 3 attributes: Behaviour · Frequency · Explained
  • The segmentsOmni Core · UI and UX Optimization · Understanding use · The analyticsCarries 3 attributes: Segment · Their rate · Against average

Omni Core · Understanding use · The workarounds3

  • The behaviourOmni Core · UI and UX Optimization · Understanding use · The workaroundsCarries 3 attributes: Workaround · How many · Time it costs them
  • The needOmni Core · UI and UX Optimization · Understanding use · The workaroundsCarries 3 attributes: Need · Supported · Why the intended path fails
  • The responseOmni Core · UI and UX Optimization · Understanding use · The workaroundsCarries 3 attributes: Response · Reason · Users validated

Omni Core · Design decisions · The decision3

  • The choiceOmni Core · UI and UX Optimization · Design decisions · The decisionCarries 3 attributes: Decision · Date · Decided by
  • The alternativesOmni Core · UI and UX Optimization · Design decisions · The decisionCarries 3 attributes: Alternative · Why not · Obvious
  • The scopeOmni Core · UI and UX Optimization · Design decisions · The decisionCarries 3 attributes: Scope · Places affected · Pattern

Omni Core · Design decisions · The rationale3

  • The problemOmni Core · UI and UX Optimization · Design decisions · The rationaleCarries 3 attributes: Problem · Source · Still exists
  • The evidenceOmni Core · UI and UX Optimization · Design decisions · The rationaleCarries 3 attributes: Basis · Evidence · Confidence
  • The locationOmni Core · UI and UX Optimization · Design decisions · The rationaleCarries 3 attributes: Recorded in · Reachable from design · Actually read

Omni Core · Design decisions · The rejected3

  • The attemptOmni Core · UI and UX Optimization · Design decisions · The rejectedCarries 3 attributes: Attempt · Date · Ran for
  • The outcomeOmni Core · UI and UX Optimization · Design decisions · The rejectedCarries 3 attributes: Effect · Measured · Reason
  • The conditionsOmni Core · UI and UX Optimization · Design decisions · The rejectedCarries 3 attributes: Condition · Still applies · Revisit

Omni Core · Testing changes · The measure3

  • The primaryOmni Core · UI and UX Optimization · Testing changes · The measureCarries 3 attributes: Measure · Because · Agreed
  • The effect sizeOmni Core · UI and UX Optimization · Testing changes · The measureCarries 3 attributes: Minimum effect · Reason · Value if achieved
  • The guardrailsOmni Core · UI and UX Optimization · Testing changes · The measureCarries 3 attributes: Guardrail · Acceptable movement · Breached

Omni Core · Testing changes · The power3

  • The calculationOmni Core · UI and UX Optimization · Testing changes · The powerCarries 3 attributes: Baseline rate · Available volume · Required duration
  • The verdictOmni Core · UI and UX Optimization · Testing changes · The powerCarries 3 attributes: Run · Alternative · Reason
  • The durationOmni Core · UI and UX Optimization · Testing changes · The powerCarries 3 attributes: Planned duration · Actual · Stopped early

Omni Core · Testing changes · The result3

  • The outcomeOmni Core · UI and UX Optimization · Testing changes · The resultCarries 3 attributes: Effect · Uncertainty · Verdict
  • The guardrail checkOmni Core · UI and UX Optimization · Testing changes · The resultCarries 3 attributes: Guardrail · Movement · Acceptable
  • The recordOmni Core · UI and UX Optimization · Testing changes · The resultCarries 3 attributes: Recorded · Programme win rate · Tests run

Omni Core · Accessibility · The standard3

  • The guidelinesOmni Core · UI and UX Optimization · Accessibility · The standardCarries 3 attributes: Standard · Version · Applies to
  • The levelOmni Core · UI and UX Optimization · Accessibility · The standardCarries 3 attributes: Level · Achieved · Criteria failing
  • The obligationOmni Core · UI and UX Optimization · Accessibility · The standardCarries 3 attributes: Obligation · Jurisdiction · In force from

Omni Core · Accessibility · The testing3

  • The automatedOmni Core · UI and UX Optimization · Accessibility · The testingCarries 3 attributes: Tool · In build · Issues found
  • The manualOmni Core · UI and UX Optimization · Accessibility · The testingCarries 3 attributes: Check type · Performed by · Frequency
  • The user testingOmni Core · UI and UX Optimization · Accessibility · The testingCarries 3 attributes: Tested with users · Last tested · Findings

Omni Core · Accessibility · The obligations3

  • The requirementsOmni Core · UI and UX Optimization · Accessibility · The obligationsCarries 3 attributes: Requirement · Source · Owner
  • The gapOmni Core · UI and UX Optimization · Accessibility · The obligationsCarries 3 attributes: Failing criterion · Impact · Fix by
  • The statementOmni Core · UI and UX Optimization · Accessibility · The obligationsCarries 3 attributes: Published · Last updated · Accurate

Omni Core · What is personalised · The inventory3

  • The elementsOmni Core · Personalization · What is personalised · The inventoryCarries 3 attributes: Element · Where · Built
  • The variantsOmni Core · Personalization · What is personalised · The inventoryCarries 3 attributes: Variants · Reviewed · Coverage
  • The orphansOmni Core · Personalization · What is personalised · The inventoryCarries 3 attributes: Element · Built by · Still owned

Omni Core · What is personalised · The benefit3

  • The customer gainOmni Core · Personalization · What is personalised · The benefitCarries 3 attributes: Gain · Concrete · Effort saved
  • The organisation gainOmni Core · Personalization · What is personalised · The benefitCarries 3 attributes: Gain · Value · Only beneficiary
  • The maintenanceOmni Core · Personalization · What is personalised · The benefitCarries 3 attributes: Maintenance per period · Annual cost · Justified

Omni Core · What is personalised · The maintenance3

  • The update costOmni Core · Personalization · What is personalised · The maintenanceCarries 3 attributes: Per change · Variants affected · Automatable
  • The testingOmni Core · Personalization · What is personalised · The maintenanceCarries 3 attributes: Combinations tested · Selection · Untested
  • The failuresOmni Core · Personalization · What is personalised · The maintenanceCarries 3 attributes: Failure · Found by · Live for

Omni Core · The signals · The signal set3

  • The signalsOmni Core · Personalization · The signals · The signal setCarries 3 attributes: Signal · Type · Source
  • The freshnessOmni Core · Personalization · The signals · The signal setCarries 3 attributes: Signal age · Decay · Decays
  • The coverageOmni Core · Personalization · The signals · The signal setCarries 3 attributes: Coverage · Default · Default designed

Omni Core · The signals · The accuracy3

  • The rateOmni Core · Personalization · The signals · The accuracyCarries 3 attributes: Accuracy · Sample · Measured
  • The cost of wrongOmni Core · Personalization · The signals · The accuracyCarries 3 attributes: Consequence · Severity · Required accuracy
  • The thresholdOmni Core · Personalization · The signals · The accuracyCarries 3 attributes: Confidence threshold · Below threshold · Implemented

Omni Core · The signals · The correction3

  • The visibilityOmni Core · Personalization · The signals · The correctionCarries 3 attributes: Visible · Where · Plain language
  • The mechanismOmni Core · Personalization · The signals · The correctionCarries 3 attributes: Control · Overrides model · Can disable
  • The persistenceOmni Core · Personalization · The signals · The correctionCarries 3 attributes: Persists · Tested after · Applied everywhere

Omni Core · The limits · The exclusions3

  • The excludedOmni Core · Personalization · The limits · The exclusionsCarries 3 attributes: Excluded · Type · Reason
  • The sensitiveOmni Core · Personalization · The limits · The exclusionsCarries 3 attributes: Category · Inferable · Blocked technically
  • The pressureOmni Core · Personalization · The limits · The exclusionsCarries 3 attributes: Pressure · Times raised · Status

Omni Core · The limits · The visibility3

  • The explanationOmni Core · Personalization · The limits · The visibilityCarries 3 attributes: Explanation · Specific · At point of use
  • The comfort testOmni Core · Personalization · The limits · The visibilityCarries 3 attributes: Comfortable · What would be awkward · Action
  • The receptionOmni Core · Personalization · The limits · The visibilityCarries 3 attributes: Opt-out rate · Complaints · Trend

Omni Core · The limits · The reasoning3

  • The basisOmni Core · Personalization · The limits · The reasoningCarries 3 attributes: Basis · Reason · Set by
  • The ownerOmni Core · Personalization · The limits · The reasoningCarries 3 attributes: Owner · Seniority · Times tested
  • The reviewOmni Core · Personalization · The limits · The reasoningCarries 3 attributes: Last reviewed · Frequency · Changes

Omni Core · Whether it works · The control3

  • The holdoutOmni Core · Personalization · Whether it works · The controlCarries 3 attributes: Holdout size · Assignment · Running since
  • The costOmni Core · Personalization · Whether it works · The controlCarries 3 attributes: Cost of holdout · Of total · Accepted
  • The comparisonOmni Core · Personalization · Whether it works · The controlCarries 3 attributes: Difference · Trend · Measured over

Omni Core · Whether it works · The customer measure3

  • The effortOmni Core · Personalization · Whether it works · The customer measureCarries 3 attributes: Effort · Against control · Improved
  • The satisfactionOmni Core · Personalization · Whether it works · The customer measureCarries 3 attributes: Satisfaction · Against control · Direction
  • The longer termOmni Core · Personalization · Whether it works · The customer measureCarries 3 attributes: Retention · Measured over · Holds

Omni Core · Whether it works · The decision3

  • The verdictOmni Core · Personalization · Whether it works · The decisionCarries 3 attributes: Verdict · Effect size · Confidence
  • The actionOmni Core · Personalization · Whether it works · The decisionCarries 3 attributes: Action · Decided by · Maintenance freed
  • The review cycleOmni Core · Personalization · Whether it works · The decisionCarries 3 attributes: Review frequency · Last reviewed · Removed at last review

Omni Core · The mechanism · The earning3

  • The qualifying behaviourOmni Core · Loyalty Programs · The mechanism · The earningCarries 3 attributes: Behaviour · Type · Reason
  • The rateOmni Core · Loyalty Programs · The mechanism · The earningCarries 3 attributes: Earn rate · Effective rate · Comprehensible
  • The tiersOmni Core · Loyalty Programs · The mechanism · The earningCarries 3 attributes: Tier · Threshold · Members in tier

Omni Core · The mechanism · The redemption3

  • The rewardsOmni Core · Loyalty Programs · The mechanism · The redemptionCarries 3 attributes: Reward · Cost to provide · Perceived value
  • The frictionOmni Core · Loyalty Programs · The mechanism · The redemptionCarries 3 attributes: Restriction · Reason · Effect on redemption
  • The redemption rateOmni Core · Loyalty Programs · The mechanism · The redemptionCarries 3 attributes: Redemption rate · Members redeeming · Time to first redemption

Omni Core · The mechanism · The comprehension3

  • The testOmni Core · Loyalty Programs · The mechanism · The comprehensionCarries 3 attributes: What they said · Accurate · Asked
  • The visibilityOmni Core · Loyalty Programs · The mechanism · The comprehensionCarries 3 attributes: Balance visible · Progress shown · Where
  • The simplificationOmni Core · Loyalty Programs · The mechanism · The comprehensionCarries 3 attributes: Complexity · Why it exists · Removable

Omni Core · The economics · The cost3

  • The reward costOmni Core · Loyalty Programs · The economics · The costCarries 3 attributes: Cost per period · Basis · Of revenue
  • The running costOmni Core · Loyalty Programs · The economics · The costCarries 3 attributes: Operating cost · Staff time · Support contacts
  • The totalOmni Core · Loyalty Programs · The economics · The costCarries 3 attributes: Total cost · Incremental margin · Last calculated

Omni Core · The economics · The liability3

  • The outstandingOmni Core · Loyalty Programs · The economics · The liabilityCarries 3 attributes: Points outstanding · Valued at · Trend
  • The breakageOmni Core · Loyalty Programs · The economics · The liabilityCarries 3 attributes: Breakage rate · Source · Programme viable without it
  • The recognitionOmni Core · Loyalty Programs · The economics · The liabilityCarries 3 attributes: Treatment · Standard · Agreed with

Omni Core · The economics · The return3

  • The incremental revenueOmni Core · Loyalty Programs · The economics · The returnCarries 3 attributes: Incremental revenue · Source · Confidence
  • The marginOmni Core · Loyalty Programs · The economics · The returnCarries 3 attributes: Incremental margin · Full cost · Net
  • The verdictOmni Core · Loyalty Programs · The economics · The returnCarries 3 attributes: Verdict · Decided by · Next review

Omni Core · Behaviour change · The control3

  • The groupOmni Core · Loyalty Programs · Behaviour change · The controlCarries 3 attributes: Control definition · Assignment · Size
  • The matchingOmni Core · Loyalty Programs · Behaviour change · The controlCarries 3 attributes: Matched on · Pre-programme difference · Adequately matched
  • The selection problemOmni Core · Loyalty Programs · Behaviour change · The controlCarries 3 attributes: Naive difference · Controlled difference · Selection effect

Omni Core · Behaviour change · The measured change3

  • The target behaviourOmni Core · Loyalty Programs · Behaviour change · The measured changeCarries 3 attributes: Behaviour · In control · In members
  • The differenceOmni Core · Loyalty Programs · Behaviour change · The measured changeCarries 3 attributes: Difference · Uncertainty · Value per member
  • The redistributionOmni Core · Loyalty Programs · Behaviour change · The measured changeCarries 3 attributes: Type · Share of category · Source

Omni Core · Behaviour change · The verdict3

  • The conclusionOmni Core · Loyalty Programs · Behaviour change · The verdictCarries 3 attributes: Verdict · Effect size · Confidence
  • The segmentsOmni Core · Loyalty Programs · Behaviour change · The verdictCarries 3 attributes: Segment · Effect · Cost to serve
  • The actionOmni Core · Loyalty Programs · Behaviour change · The verdictCarries 3 attributes: Action · Owner · By when

Omni Core · Winding down · The notice3

  • The periodOmni Core · Loyalty Programs · Winding down · The noticeCarries 3 attributes: Notice period · Time to redeem · Adequate
  • The communicationOmni Core · Loyalty Programs · Winding down · The noticeCarries 3 attributes: Method · Individual · Sent
  • The redemption surgeOmni Core · Loyalty Programs · Winding down · The noticeCarries 3 attributes: Redemption increase · Cost · Planned for

Omni Core · Winding down · The honouring3

  • The treatmentOmni Core · Loyalty Programs · Winding down · The honouringCarries 3 attributes: Treatment · Cost · Conversion rate
  • The exceptionsOmni Core · Loyalty Programs · Winding down · The honouringCarries 3 attributes: Situation · How many · Handling
  • The cost comparisonOmni Core · Loyalty Programs · Winding down · The honouringCarries 3 attributes: Saving from forfeiting · Value of affected members · Ratio

Omni Core · Winding down · The explanation3

  • The messageOmni Core · Loyalty Programs · Winding down · The explanationCarries 3 attributes: Message · Honest framing · Reason given
  • The reactionOmni Core · Loyalty Programs · Winding down · The explanationCarries 3 attributes: Complaints · Cancellations · Against value
  • The recoveryOmni Core · Loyalty Programs · Winding down · The explanationCarries 3 attributes: Retained · Reaction period · Against expectation

Omni Core · One identity · The matching3

  • The methodOmni Core · Omnichannel Integration · One identity · The matchingCarries 3 attributes: Method · Identifier · Coverage
  • The identifierOmni Core · Omnichannel Integration · One identity · The matchingCarries 3 attributes: Identifier · Available from · Persistence
  • The coverageOmni Core · Omnichannel Integration · One identity · The matchingCarries 3 attributes: Matched · At stage · Trend

Omni Core · One identity · The failure rate3

  • The missesOmni Core · Omnichannel Integration · One identity · The failure rateCarries 3 attributes: Miss rate · Common cause · Customer experience
  • The false matchesOmni Core · Omnichannel Integration · One identity · The failure rateCarries 3 attributes: False match rate · Consequence · Acceptable for use
  • The thresholdOmni Core · Omnichannel Integration · One identity · The failure rateCarries 3 attributes: Confidence required · Use · Varies by use

Omni Core · One identity · The customer route3

  • The mechanismOmni Core · Omnichannel Integration · One identity · The customer routeCarries 3 attributes: Mechanism · Steps · Offered where
  • The benefitOmni Core · Omnichannel Integration · One identity · The customer routeCarries 3 attributes: Benefit · Immediate · Stated
  • The uptakeOmni Core · Omnichannel Integration · One identity · The customer routeCarries 3 attributes: Uptake · Offered at · By placement

Omni Core · Continuity of state · The carried context3

  • The minimumOmni Core · Omnichannel Integration · Continuity of state · The carried contextCarries 3 attributes: Element · Priority · Currently carried
  • The depthOmni Core · Omnichannel Integration · Continuity of state · The carried contextCarries 3 attributes: Depth · Interactions · Cases covered
  • The crossingsOmni Core · Omnichannel Integration · Continuity of state · The carried contextCarries 3 attributes: From and to · Volume · Context carried

Omni Core · Continuity of state · The visibility3

  • The surfaceOmni Core · Omnichannel Integration · Continuity of state · The visibilityCarries 3 attributes: Displayed in · Clicks to reach · In primary view
  • The usageOmni Core · Omnichannel Integration · Continuity of state · The visibilityCarries 3 attributes: Used · Source · Why not
  • The summaryOmni Core · Omnichannel Integration · Continuity of state · The visibilityCarries 3 attributes: Summarised · Time to read · What is highlighted

Omni Core · Continuity of state · The repetition measure3

  • The rateOmni Core · Omnichannel Integration · Continuity of state · The repetition measureCarries 3 attributes: Repetition rate · Average repetitions · Crossing
  • The whatOmni Core · Omnichannel Integration · Continuity of state · The repetition measureCarries 3 attributes: Repeated information · Frequency · Reason
  • The valueOmni Core · Omnichannel Integration · Continuity of state · The repetition measureCarries 3 attributes: Time saved · Annual value · Effort improvement

Omni Core · Channel parity · The capability map3

  • The tasksOmni Core · Omnichannel Integration · Channel parity · The capability mapCarries 3 attributes: Task · Frequency · Critical
  • The availabilityOmni Core · Omnichannel Integration · Channel parity · The capability mapCarries 3 attributes: Task · Channel · State
  • The gapsOmni Core · Omnichannel Integration · Channel parity · The capability mapCarries 3 attributes: Task and channel · Customers affected · Priority

Omni Core · Channel parity · The deliberate differences3

  • The exclusionsOmni Core · Omnichannel Integration · Channel parity · The deliberate differencesCarries 3 attributes: Task and channel · Reason · Decided
  • The signpostingOmni Core · Omnichannel Integration · Channel parity · The deliberate differencesCarries 3 attributes: Signposted · Directed to · Continuity preserved
  • The reviewOmni Core · Omnichannel Integration · Channel parity · The deliberate differencesCarries 3 attributes: Last reviewed · Reason still holds · Action

Omni Core · Channel parity · The strandings3

  • The casesOmni Core · Omnichannel Integration · Channel parity · The strandingsCarries 3 attributes: Task and channel · Blocked at · Customers affected
  • The costOmni Core · Omnichannel Integration · Channel parity · The strandingsCarries 3 attributes: Abandonment · Support contacts · Effort lost
  • The fixOmni Core · Omnichannel Integration · Channel parity · The strandingsCarries 3 attributes: Fix · Cost · Status

Omni Core · The seams · The seam list3

  • The seamsOmni Core · Omnichannel Integration · The seams · The seam listCarries 3 attributes: Seam · Internal cause · Source
  • The typeOmni Core · Omnichannel Integration · The seams · The seam listCarries 3 attributes: Type · Severity · Remedy type
  • The boundaryOmni Core · Omnichannel Integration · The seams · The seam listCarries 3 attributes: Boundary · Type · Owners

Omni Core · The seams · The cost3

  • The volumeOmni Core · Omnichannel Integration · The seams · The costCarries 3 attributes: Customers affected · Of journeys · Source
  • The consequenceOmni Core · Omnichannel Integration · The seams · The costCarries 3 attributes: Consequence · Cost per occurrence · Escalates
  • The closing costOmni Core · Omnichannel Integration · The seams · The costCarries 3 attributes: Cost to close · Type of cost · Payback

Omni Core · The seams · The accepted3

  • The decisionOmni Core · Omnichannel Integration · The seams · The acceptedCarries 3 attributes: Seam · Reason · Accepted by
  • The mitigationOmni Core · Omnichannel Integration · The seams · The acceptedCarries 3 attributes: Mitigation · Cost · Effect
  • The revisitOmni Core · Omnichannel Integration · The seams · The acceptedCarries 3 attributes: Condition · Revisit · Opportunity

Time Core · Defining the work · The scope3

  • The inclusionsTime Core · Project management · Defining the work · The scopeCarries 3 attributes: Item · Priority · Separable
  • The exclusionsTime Core · Project management · Defining the work · The scopeCarries 3 attributes: Excluded · Reason · Commonly assumed
  • The assumptionsTime Core · Project management · Defining the work · The scopeCarries 3 attributes: Assumption · Depends on · Confirmed

Time Core · Defining the work · The definition of done3

  • The criteriaTime Core · Project management · Defining the work · The definition of doneCarries 3 attributes: Criterion · Checkable · Category
  • The acceptorTime Core · Project management · Defining the work · The definition of doneCarries 3 attributes: Accepts · Relationship · Agreed in advance
  • The tailTime Core · Project management · Defining the work · The definition of doneCarries 3 attributes: Remaining work · Typical length · In the estimate

Time Core · Defining the work · The change record3

  • The changesTime Core · Project management · Defining the work · The change recordCarries 3 attributes: Change · Requested by · Date
  • The costTime Core · Project management · Defining the work · The change recordCarries 3 attributes: Time cost · Date adjusted · Cumulative
  • The approvalTime Core · Project management · Defining the work · The change recordCarries 3 attributes: Approved by · Cost accepted · Approval time

Time Core · Sequence · The dependencies3

  • The linksTime Core · Project management · Sequence · The dependenciesCarries 3 attributes: Depends on · Type · Real
  • The parallelTime Core · Project management · Sequence · The dependenciesCarries 3 attributes: Can parallel · Time saved · People available
  • The questionableTime Core · Project management · Sequence · The dependenciesCarries 3 attributes: Dependency · Confirmed by · Outcome

Time Core · Sequence · The external items3

  • The itemsTime Core · Project management · Sequence · The external itemsCarries 3 attributes: Item · From · Type
  • The lead timeTime Core · Project management · Sequence · The external itemsCarries 3 attributes: Typical · Worst case · Used in plan
  • The contactTime Core · Project management · Sequence · The external itemsCarries 3 attributes: Contact · Requested · If late

Time Core · Sequence · The critical chain3

  • The pathTime Core · Project management · Sequence · The critical chainCarries 3 attributes: Item · Chain length · Waiting
  • The slackTime Core · Project management · Sequence · The critical chainCarries 3 attributes: Slack · Near critical · Path
  • The recheckTime Core · Project management · Sequence · The critical chainCarries 3 attributes: Last recalculated · Changed · New constraint

Time Core · Running it · The progress measure3

  • The completedTime Core · Project management · Running it · The progress measureCarries 3 attributes: Items complete · Total items · Verified
  • The comparisonTime Core · Project management · Running it · The progress measureCarries 3 attributes: Work complete · Time elapsed · Gap
  • The remainingTime Core · Project management · Running it · The progress measureCarries 3 attributes: Remaining estimate · Original remaining · Re-estimated

Time Core · Running it · The change log3

  • The entriesTime Core · Project management · Running it · The change logCarries 3 attributes: Change · Date · How agreed
  • The time costTime Core · Project management · Running it · The change logCarries 3 attributes: Time added · Running total · Absorbed
  • The explanationTime Core · Project management · Running it · The change logCarries 3 attributes: Total slip · Explained by change · Unexplained

Time Core · Running it · The early warning3

  • The indicatorsTime Core · Project management · Running it · The early warningCarries 3 attributes: Indicator · Current reading · Threshold
  • The safetyTime Core · Project management · Running it · The early warningCarries 3 attributes: Safe to report · What happens · Time from problem to report
  • The responseTime Core · Project management · Running it · The early warningCarries 3 attributes: Options · Decides · Lead time

Time Core · Closing · The acceptance3

  • The checkTime Core · Project management · Closing · The acceptanceCarries 3 attributes: Criterion · Met · Checked by
  • The outstandingTime Core · Project management · Closing · The acceptanceCarries 3 attributes: Item · Owner · By when
  • The dateTime Core · Project management · Closing · The acceptanceCarries 3 attributes: Accepted · Accepted by · Actual duration

Time Core · Closing · The handover3

  • The receiverTime Core · Project management · Closing · The handoverCarries 3 attributes: Owner · Function · Agreed
  • The packageTime Core · Project management · Closing · The handoverCarries 3 attributes: Item · Type · Sufficient
  • The ongoing costTime Core · Project management · Closing · The handoverCarries 3 attributes: Annual cost · Support effort · Funded

Time Core · Closing · The record3

  • The comparisonTime Core · Project management · Closing · The recordCarries 3 attributes: Estimated · Actual · Ratio
  • The explanationTime Core · Project management · Closing · The recordCarries 3 attributes: Cause · Attributed · Correctable
  • The reference classTime Core · Project management · Closing · The recordCarries 3 attributes: Category · Comparable projects · Class ratio

Time Core · Market readiness · The problem awareness3

  • The recognitionTime Core · Market Timing · Market readiness · The problem awarenessCarries 3 attributes: Name it unprompted · Asked · Their words
  • The education costTime Core · Market Timing · Market readiness · The problem awarenessCarries 3 attributes: Estimated cost · Time required · Benefits competitors
  • The current behaviourTime Core · Market Timing · Market readiness · The problem awarenessCarries 3 attributes: Current approach · Current spending · Satisfied

Time Core · Market readiness · The prerequisites3

  • The listTime Core · Market Timing · Market readiness · The prerequisitesCarries 3 attributes: Prerequisite · Type · Present
  • The statusTime Core · Market Timing · Market readiness · The prerequisitesCarries 3 attributes: Status · Expected · Current level
  • The blockerTime Core · Market Timing · Market readiness · The prerequisitesCarries 3 attributes: Prerequisite · Could we build it · Cost to build

Time Core · Market readiness · The existing spending3

  • The spendTime Core · Market Timing · Market readiness · The existing spendingCarries 3 attributes: Annual spend · Form · Source
  • The budget holderTime Core · Market Timing · Market readiness · The existing spendingCarries 3 attributes: Holder · Existing line · Approval route
  • The dissatisfactionTime Core · Market Timing · Market readiness · The existing spendingCarries 3 attributes: Satisfaction · Main complaint · Actively looking

Time Core · The window · The opening3

  • The causeTime Core · Market Timing · The window · The openingCarries 3 attributes: Cause · Since · Type
  • The visibilityTime Core · Market Timing · The window · The openingCarries 3 attributes: Visibility · Who else sees it · Already responding
  • The durabilityTime Core · Market Timing · The window · The openingCarries 3 attributes: Durability · What would end it · Confidence

Time Core · The window · The duration3

  • The estimateTime Core · Market Timing · The window · The durationCarries 3 attributes: Expected duration · Reason · Confidence
  • The closersTime Core · Market Timing · The window · The durationCarries 3 attributes: Closer · Likelihood · How fast
  • The remainingTime Core · Market Timing · The window · The durationCarries 3 attributes: Remaining · Consumed by deciding · Assessed

Time Core · The window · The lead time3

  • The requirementTime Core · Market Timing · The window · The lead timeCarries 3 attributes: Requirement · Lead time · Parallel
  • The totalTime Core · Market Timing · The window · The lead timeCarries 3 attributes: Total lead time · Window remaining · Feasible
  • The shorteningTime Core · Market Timing · The window · The lead timeCarries 3 attributes: Option · Time saved · Additional cost

Time Core · Signals to watch · The indicators3

  • The signalsTime Core · Market Timing · Signals to watch · The indicatorsCarries 3 attributes: Indicator · Indicates · Source
  • The readingsTime Core · Market Timing · Signals to watch · The indicatorsCarries 3 attributes: Current · A year ago · Direction
  • The leadTime Core · Market Timing · Signals to watch · The indicatorsCarries 3 attributes: Lead · Source · Actionable

Time Core · Signals to watch · The threshold3

  • The levelTime Core · Market Timing · Signals to watch · The thresholdCarries 3 attributes: Threshold · Indicator · Reason
  • The agreementTime Core · Market Timing · Signals to watch · The thresholdCarries 3 attributes: Agreed by · Agreed · What follows
  • The firingTime Core · Market Timing · Signals to watch · The thresholdCarries 3 attributes: Fired · Date · Acted on

Time Core · Signals to watch · The watcher3

  • The personTime Core · Market Timing · Signals to watch · The watcherCarries 3 attributes: Watcher · Deputy · Function
  • The rhythmTime Core · Market Timing · Signals to watch · The watcherCarries 3 attributes: Frequency · Effort · Last checked
  • The logTime Core · Market Timing · Signals to watch · The watcherCarries 3 attributes: Checked · Reading · Note

Time Core · Early and late · The early cost3

  • The burnTime Core · Market Timing · Early and late · The early costCarries 3 attributes: Cost per period · Against mature · Main driver
  • The waitTime Core · Market Timing · Early and late · The early costCarries 3 attributes: Expected wait · Confidence · Already waiting
  • The runwayTime Core · Market Timing · Early and late · The early costCarries 3 attributes: Total cost of waiting · Available · Fundable

Time Core · Early and late · The late cost3

  • The incumbentTime Core · Market Timing · Early and late · The late costCarries 3 attributes: Incumbent · Share · Switching cost
  • The requirementTime Core · Market Timing · Early and late · The late costCarries 3 attributes: Required advantage · On what dimension · Achievable
  • The advantageTime Core · Market Timing · Early and late · The late costCarries 3 attributes: Advantage · Value · Incumbent mistakes

Time Core · Early and late · The advantage test3

  • The conditionsTime Core · Market Timing · Early and late · The advantage testCarries 3 attributes: Mechanism · Present · Strength
  • The precedentTime Core · Market Timing · Early and late · The advantage testCarries 3 attributes: Comparable market · First mover led · What determined it
  • The verdictTime Core · Market Timing · Early and late · The advantage testCarries 3 attributes: Verdict · Worth paying · Reason

Time Core · Recognising them · The pattern3

  • The examplesTime Core · Golden Opportunities · Recognising them · The patternCarries 3 attributes: Example · Date · Taken
  • The markersTime Core · Golden Opportunities · Recognising them · The patternCarries 3 attributes: Marker · Reliable · Counter-example
  • The blind spotsTime Core · Golden Opportunities · Recognising them · The patternCarries 3 attributes: Blind spot · Who would see it · Route exists

Time Core · Recognising them · The route3

  • The channelTime Core · Golden Opportunities · Recognising them · The routeCarries 3 attributes: Raise to · How · Steps
  • The awarenessTime Core · Golden Opportunities · Recognising them · The routeCarries 3 attributes: Aware · Last communicated · Groups aware
  • The responseTime Core · Golden Opportunities · Recognising them · The routeCarries 3 attributes: Response time · Responded to · Raises per period

Time Core · Recognising them · The response3

  • The acknowledgementTime Core · Golden Opportunities · Recognising them · The responseCarries 3 attributes: Time to acknowledge · From · Acknowledged
  • The outcomeTime Core · Golden Opportunities · Recognising them · The responseCarries 3 attributes: Outcome · Reason · Time to decide
  • The creditTime Core · Golden Opportunities · Recognising them · The responseCarries 3 attributes: Raised by · Credited · Involved

Time Core · Qualifying · The questions3

  • The setTime Core · Golden Opportunities · Qualifying · The questionsCarries 3 attributes: Question · Time to answer · Who can answer
  • The killersTime Core · Golden Opportunities · Qualifying · The questionsCarries 3 attributes: Question · Disqualifying answer · Order
  • The unknownsTime Core · Golden Opportunities · Qualifying · The questionsCarries 3 attributes: Unknown · Consequence · Acceptable

Time Core · Qualifying · The deadline3

  • The windowTime Core · Golden Opportunities · Qualifying · The deadlineCarries 3 attributes: Available for · Source · Firm
  • The decision dateTime Core · Golden Opportunities · Qualifying · The deadlineCarries 3 attributes: Decide by · Time available · Diarised
  • The fallbackTime Core · Golden Opportunities · Qualifying · The deadlineCarries 3 attributes: Default · Told · Times defaulted

Time Core · Qualifying · The authority3

  • The levelsTime Core · Golden Opportunities · Qualifying · The authorityCarries 3 attributes: Level · Limit · Can commit alone
  • The escalationTime Core · Golden Opportunities · Qualifying · The authorityCarries 3 attributes: Escalates to · Turnaround · Out of cycle
  • The recordTime Core · Golden Opportunities · Qualifying · The authorityCarries 3 attributes: Decided by · Date · Reason

Time Core · Capacity to act · The reserve3

  • The amountTime Core · Golden Opportunities · Capacity to act · The reserveCarries 3 attributes: Reserve · Of budget · Period
  • The protectionTime Core · Golden Opportunities · Capacity to act · The reserveCarries 3 attributes: Held by · Rule · Requests declined
  • The usageTime Core · Golden Opportunities · Capacity to act · The reserveCarries 3 attributes: Used for · Amount · Utilisation

Time Core · Capacity to act · The releasable people3

  • The candidatesTime Core · Golden Opportunities · Capacity to act · The releasable peopleCarries 3 attributes: Candidate · Notice needed · Current work
  • The displacementTime Core · Golden Opportunities · Capacity to act · The releasable peopleCarries 3 attributes: Displaced work · Consequence · Affects
  • The agreementTime Core · Golden Opportunities · Capacity to act · The releasable peopleCarries 3 attributes: Agreement from · Pre-agreed · Negotiation time

Time Core · Capacity to act · The authority3

  • The standing authorityTime Core · Golden Opportunities · Capacity to act · The authorityCarries 3 attributes: Limit · Held by · Scope
  • The conditionsTime Core · Golden Opportunities · Capacity to act · The authorityCarries 3 attributes: Condition · Slows it · Reporting
  • The testTime Core · Golden Opportunities · Capacity to act · The authorityCarries 3 attributes: Times used · Last used · What happened

Time Core · The record · The decisions3

  • The entryTime Core · Golden Opportunities · The record · The decisionsCarries 3 attributes: Opportunity · Date · Raised by
  • The decisionTime Core · Golden Opportunities · The record · The decisionsCarries 3 attributes: Decision · Decided by · Time taken
  • The reasoningTime Core · Golden Opportunities · The record · The decisionsCarries 3 attributes: Reason · Main uncertainty · Confidence

Time Core · The record · The expectation3

  • The predictionTime Core · Golden Opportunities · The record · The expectationCarries 3 attributes: Expected outcome · By when · Confidence
  • The conditionsTime Core · Golden Opportunities · The record · The expectationCarries 3 attributes: Assumption · Held · Knowable at the time
  • The alternativeTime Core · Golden Opportunities · The record · The expectationCarries 3 attributes: Expected instead · Capacity used for · Happened

Time Core · The record · The review3

  • The outcomeTime Core · Golden Opportunities · The record · The reviewCarries 3 attributes: What happened · Against expectation · Checked
  • The judgementTime Core · Golden Opportunities · The record · The reviewCarries 3 attributes: Decision quality · Outcome · Reason
  • The patternTime Core · Golden Opportunities · The record · The reviewCarries 3 attributes: Pattern · Decisions reviewed · Correction

Time Core · Slippage · The history3

  • The recordTime Core · Contingency Planning · Slippage · The historyCarries 3 attributes: Work · Planned · Actual
  • The baselineTime Core · Contingency Planning · Slippage · The historyCarries 3 attributes: Baseline set · Rebaselines · Reason
  • The coverageTime Core · Contingency Planning · Slippage · The historyCarries 3 attributes: Coverage · Includes cancelled · Period

Time Core · Slippage · The ratio3

  • The figureTime Core · Contingency Planning · Slippage · The ratioCarries 3 attributes: Ratio · Based on · Calculated
  • The splitTime Core · Contingency Planning · Slippage · The ratioCarries 3 attributes: Category · Ratio · Sample
  • The applicationTime Core · Contingency Planning · Slippage · The ratioCarries 3 attributes: Applied · Applied by · Exceptions

Time Core · Slippage · The usual suspects3

  • The sourcesTime Core · Contingency Planning · Slippage · The usual suspectsCarries 3 attributes: Source · Frequency · Typical delay
  • The fixableTime Core · Contingency Planning · Slippage · The usual suspectsCarries 3 attributes: Source · Fixable · Owner
  • The unfixableTime Core · Contingency Planning · Slippage · The usual suspectsCarries 3 attributes: Source · Buffer needed · Reason

Time Core · Buffers · The reserve3

  • The sizeTime Core · Contingency Planning · Buffers · The reserveCarries 3 attributes: Buffer · Of duration · Derived from
  • The placementTime Core · Contingency Planning · Buffers · The reserveCarries 3 attributes: Placed before · Visible · Consolidated
  • The ownerTime Core · Contingency Planning · Buffers · The reserveCarries 3 attributes: Owner · Release rule · Releases

Time Core · Buffers · The consumption3

  • The drawdownTime Core · Contingency Planning · Buffers · The consumptionCarries 3 attributes: Consumed · Of buffer · Consumed by
  • The progressTime Core · Contingency Planning · Buffers · The consumptionCarries 3 attributes: Complete · Measured by · As at
  • The signalTime Core · Contingency Planning · Buffers · The consumptionCarries 3 attributes: Threshold · Alerts · Action

Time Core · Buffers · The protection3

  • The ruleTime Core · Contingency Planning · Buffers · The protectionCarries 3 attributes: Permitted use · Excluded use · Agreed with
  • The challengeTime Core · Contingency Planning · Buffers · The protectionCarries 3 attributes: Requested by · Trade-off stated · Outcome
  • The evidenceTime Core · Contingency Planning · Buffers · The protectionCarries 3 attributes: Instance · What happened · Overrun

Time Core · The fallback plan · The alternative3

  • The optionTime Core · Contingency Planning · The fallback plan · The alternativeCarries 3 attributes: Alternative · Type · Owner
  • The costTime Core · Contingency Planning · The fallback plan · The alternativeCarries 3 attributes: Given up · Cost · Acceptable
  • The viabilityTime Core · Contingency Planning · The fallback plan · The alternativeCarries 3 attributes: Checked · Last verified · Dependency

Time Core · The fallback plan · The lead time3

  • The preparationTime Core · Contingency Planning · The fallback plan · The lead timeCarries 3 attributes: Step · Takes · Owner
  • The totalTime Core · Contingency Planning · The fallback plan · The lead timeCarries 3 attributes: Lead time · Source · Confidence
  • The shorteningTime Core · Contingency Planning · The fallback plan · The lead timeCarries 3 attributes: Preparation · Time saved · Cost

Time Core · The fallback plan · The trigger3

  • The conditionTime Core · Contingency Planning · The fallback plan · The triggerCarries 3 attributes: Condition · Observed on · Threshold
  • The watcherTime Core · Contingency Planning · The fallback plan · The triggerCarries 3 attributes: Checked by · Frequency · Last check
  • The consequenceTime Core · Contingency Planning · The fallback plan · The triggerCarries 3 attributes: Action · Decides · Decision window

Time Core · Decision points · The date3

  • The calculationTime Core · Contingency Planning · Decision points · The dateCarries 3 attributes: Commitment · Lead time · Decision point
  • The marginTime Core · Contingency Planning · Decision points · The dateCarries 3 attributes: Margin · Reason · Ever used
  • The diarisingTime Core · Contingency Planning · Decision points · The dateCarries 3 attributes: Booked · Attendees · Missed

Time Core · Decision points · The criterion3

  • The evidenceTime Core · Contingency Planning · Decision points · The criterionCarries 3 attributes: Evidence · Threshold · Provided by
  • The standardTime Core · Contingency Planning · Decision points · The criterionCarries 3 attributes: Standard · Met · Agreed by
  • The exclusionsTime Core · Contingency Planning · Decision points · The criterionCarries 3 attributes: Excluded · Reason · Raised anyway

Time Core · Decision points · The decision3

  • The deciderTime Core · Contingency Planning · Decision points · The decisionCarries 3 attributes: Decider · Consulted · Available
  • The deferralTime Core · Contingency Planning · Decision points · The decisionCarries 3 attributes: Deferrals · Time consumed · Fallback still viable
  • The recordTime Core · Contingency Planning · Decision points · The decisionCarries 3 attributes: Decision · Reason · Outcome

Time Core · The cycle · The demand cycle3

  • The shapeTime Core · Year Wheel · The cycle · The demand cycleCarries 3 attributes: Period · Demand · Of annual
  • The driversTime Core · Year Wheel · The cycle · The demand cycleCarries 3 attributes: Driver · Applies to · Confidence
  • The stabilityTime Core · Year Wheel · The cycle · The demand cycleCarries 3 attributes: Years observed · Variation · Plannable

Time Core · The cycle · The operating cycle3

  • The obligationsTime Core · Year Wheel · The cycle · The operating cycleCarries 3 attributes: Obligation · Date · Takes
  • The loadTime Core · Year Wheel · The cycle · The operating cycleCarries 3 attributes: Consumes · Of their capacity · Period
  • The movableTime Core · Year Wheel · The cycle · The operating cycleCarries 3 attributes: Obligation · Movable · Owner

Time Core · The cycle · The collisions3

  • The overlapsTime Core · Year Wheel · The cycle · The collisionsCarries 3 attributes: Period · What collides · Severity
  • The costTime Core · Year Wheel · The cycle · The collisionsCarries 3 attributes: What gives way · Consequence · Years recurring
  • The resolutionTime Core · Year Wheel · The cycle · The collisionsCarries 3 attributes: Item moved · Moved to · Owner

Time Core · Fixed points · The immovable3

  • The listTime Core · Year Wheel · Fixed points · The immovableCarries 3 attributes: Date · Date · Fixed by
  • The consequenceTime Core · Year Wheel · Fixed points · The immovableCarries 3 attributes: Consequence · Cost · Recoverable
  • The preparationTime Core · Year Wheel · Fixed points · The immovableCarries 3 attributes: Preparation · Start by · Owner

Time Core · Fixed points · The freeze periods3

  • The windowsTime Core · Year Wheel · Fixed points · The freeze periodsCarries 3 attributes: Window · Reason · Published
  • The scopeTime Core · Year Wheel · Fixed points · The freeze periodsCarries 3 attributes: Covered · Not covered · Applies to
  • The exceptionsTime Core · Year Wheel · Fixed points · The freeze periodsCarries 3 attributes: Approved by · Grounds · Exceptions granted

Time Core · Fixed points · The assumed-fixed3

  • The candidatesTime Core · Year Wheel · Fixed points · The assumed-fixedCarries 3 attributes: Date · Why it is when it is · External authority
  • The dependenciesTime Core · Year Wheel · Fixed points · The assumed-fixedCarries 3 attributes: Depends on it · Expects it · Cost to move
  • The testTime Core · Year Wheel · Fixed points · The assumed-fixedCarries 3 attributes: Moved to · What happened · Kept

Time Core · Load across the year · The real capacity3

  • The baselineTime Core · Year Wheel · Load across the year · The real capacityCarries 3 attributes: Run the business · Function · Source
  • The absenceTime Core · Year Wheel · Load across the year · The real capacityCarries 3 attributes: Period · Absent · Cause
  • The remainderTime Core · Year Wheel · Load across the year · The real capacityCarries 3 attributes: Period · Available · Of nominal

Time Core · Load across the year · The committed load3

  • The commitmentsTime Core · Year Wheel · Load across the year · The committed loadCarries 3 attributes: Commitment · Capacity needed · Promised to
  • The placementTime Core · Year Wheel · Load across the year · The committed loadCarries 3 attributes: Period · Load · Confidence
  • The tailTime Core · Year Wheel · Load across the year · The committed loadCarries 3 attributes: Tail · Tail load · Falls on

Time Core · Load across the year · The over-commitment3

  • The gapTime Core · Year Wheel · Load across the year · The over-commitmentCarries 3 attributes: Period · Over capacity · Which function
  • The consequenceTime Core · Year Wheel · Load across the year · The over-commitmentCarries 3 attributes: Gives way · Consistent · Cost
  • The resolutionTime Core · Year Wheel · Load across the year · The over-commitmentCarries 3 attributes: Action · What was moved · Owner

Time Core · The review rhythm · The cadences3

  • The frequenciesTime Core · Year Wheel · The review rhythm · The cadencesCarries 3 attributes: Frequency · Reviews · Attends
  • The matchTime Core · Year Wheel · The review rhythm · The cadencesCarries 3 attributes: Item · Rate of change · Matched
  • The decisionsTime Core · Year Wheel · The review rhythm · The cadencesCarries 3 attributes: Can decide · Escalates · Decisions taken

Time Core · The review rhythm · The distribution3

  • The placementTime Core · Year Wheel · The review rhythm · The distributionCarries 3 attributes: Period · Reviews · Load
  • The spreadTime Core · Year Wheel · The review rhythm · The distributionCarries 3 attributes: Peak month · Deliberate · Could move
  • The preparationTime Core · Year Wheel · The review rhythm · The distributionCarries 3 attributes: Preparation · Owner · Starts

Time Core · The review rhythm · The adherence3

  • The occurrenceTime Core · Year Wheel · The review rhythm · The adherenceCarries 3 attributes: Cadence · Held · Cancelled
  • The attendanceTime Core · Year Wheel · The review rhythm · The adherenceCarries 3 attributes: Required · Attendance · Delegated
  • The lapseTime Core · Year Wheel · The review rhythm · The adherenceCarries 3 attributes: Lapsed · Reason · Consequence

The other levels

Cores

One of the eight domains a business is made of. The Goal Core sits at the centre with purpose in it; the other seven turn around it.

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Objects

A named area within a core — Finance, Brand Positioning, Target Audience. Around fifty across the whole framework.

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Modules

A working sub-area of an object, where one is needed. Budgeting within Finance; segmentation within Target Audience.

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Components

A concrete deliverable or mechanism within a module — something that exists afterwards which did not exist before.

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Attributes

The smallest level: a single property an element carries. Attributes are shared across all eight cores rather than defined in each.

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