Trade-offs · The exclusion list · Element
The exclusions
Each thing the strategy rules out.
The part
What it is
Exclusions cover markets, customer types, offers and ways of working. The last is the most often forgotten and frequently the most binding.
Written specifically enough that a colleague could tell whether a given proposal falls inside one.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the exclusion list
The cost
What each exclusion gives up.
LearnThe boundary
Where the exclusion stops — the edge cases it does not cover.
Learn