Strategic goals · Trade-offs · Component
The exclusion list
What is deliberately not being pursued, stated specifically enough that someone could check.
The deliverable
What it is
A strategy that excludes nothing gives no help at the moment two attractive options compete for the same resource — which is the only moment a strategy is genuinely needed.
Specificity is the whole discipline. “We will not chase every opportunity” excludes nothing.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The boundary
Where the exclusion stops — the edge cases it does not cover.
2 attributes: Does not cover · Interpreted by
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“We will not chase every opportunity” excludes nothing. If a colleague could not test a proposal against it, it is not an exclusion.