The competitor set · The share of losses · Element
The stated reason
Why the buyer says they chose otherwise.
The part
What it is
Buyers answer this readily if asked shortly afterwards and by someone other than the person who lost the deal.
Price is the most given and least accurate answer, because it is the easiest thing to say without causing offence.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.