The calendar · Seasonal moments · Element
The moments
The fixed points themselves.
The part
What it is
Taken from when the audience’s need becomes live rather than from the general calendar. A budget cycle is a moment; a public holiday usually is not.
Different segments have different years. A moment that matters to one can be irrelevant to another in the same market.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in seasonal moments
The lead time
How far ahead work has to start.
LearnThe crowding
How contested the moment already is.
Learn