Attribute · Time
Period
A span between two fixed points — a quarter, a financial year, a campaign window.
The type
What it is
A period is two dates that belong together. Splitting them into separate fields loses the fact that they define one span, and comparisons across periods become manual.
Periods are what make comparison possible at all. A measure without a period is a number with no context.
How it is recorded
A start date and an end date, both ISO 8601, stored as one value.
Examples
- 2026-01-01 to 2026-03-31
- A campaign window
- A budget year
The usual mistake
Overlapping periods that are treated as sequential. It produces double counting that is very hard to spot later.
Shared across the framework
Where this type is used
117 places in the framework carry this type. Each names it locally; the definition stays here.
Goal Core2 places
- Measured overPurpose · Alignment · The cascade record · CoverageThe period the figure covers.
- As atLong term goals · Growth horizons · The horizon map · The balanceThe period the snapshot covers.
Business Core38 places
- Forecast periodHR · Workforce planning · The demand forecast · The horizonStates the window the numbers describe, so two forecasts can be compared.
- Assessed overHR · Recruitment and selection · The role definition · The success pictureThe window the picture describes, so it is a target rather than an impression.
- DurationHR · Development · The assignment record · The assignmentDevelopment assignments need long enough to fail and recover once.
- FrequencyHR · Retention and engagement · The engagement read · The instrumentOften enough to see movement, rarely enough that answering still means something.
- Review cycleValue Proposition · Proof · The claim inventory · The ownerHow often the claim is re-checked against reality.
- CycleMonetisation · Revenue model · The stream map · The recurrenceHow often it arrives, which sets the cash rhythm.
- PeriodMonetisation · Margin structure · The scale model · The trajectoryThe period each reading covers, kept consistent so the trend means something.
- PeriodMonetisation · Revenue quality · The revenue split · The trendThe comparison window, kept consistent so the trend is real.
- Review cycleCore Competencies · Testing for advantage · The confirmed set · The review dateHow often, matched to how quickly the sector moves.
- Check frequencyCore Competencies · Testing for advantage · The clock · The watchHow often, matched to how fast the threat could develop.
- PeriodCore Competencies · Building · The build plan · The sequenceHow long the stage runs.
- FrequencyCore Competencies · Protecting · The erosion watch · The watcherHow often the reading is taken.
- PeriodBusiness Assets · Utilisation · The utilisation measure · The readingThe window measured, kept consistent across readings.
- PeriodBusiness Assets · Utilisation · The idle list · The carrying costThe period the cost figure covers.
- Measured overOperational Systems · Continuous improvement · The measurement · The baselineHow long, which determines whether the variation is captured.
- Measured overPartners · The agreement · The obligations · The service levelsThe window, which changes the meaning of the number considerably.
- Review pointPartners · The agreement · The commercial terms · The change mechanismWhen price can be revisited.
- ReportsPartners · Governance · The relationship owners · The accountabilityHow often they report internally, which is what keeps the partnership visible.
- FrequencyPartners · Governance · The meeting rhythm · The cadenceHow often, per level.
- Baseline reviewStakeholders · Identification · The review trigger · The ownerThe fallback interval when no trigger has fired.
- FrequencyStakeholders · Engagement · The method · The frequencyHow often.
- FrequencyStakeholders · Reporting · The reporting schedule · The cadenceHow often it goes out.
- PeriodFinance · Budgeting · The budget · The linesThe period covered, with phasing where spend is uneven.
- PeriodFinance · Forecasting · The forecast · The estimateWhich period the figure covers.
- Update cycleFinance · Forecasting · The forecast · The horizonHow often it rolls forward.
- Averaged overFinance · Cash flow · The runway · The burnHow many periods, so one unusual month does not dominate.
- Measured overSupply Chain · Sourcing · The supplier list · The performanceThe window, since one bad quarter is not a supplier problem.
- Count cycleSupply Chain · Inventory · The stock position · The accuracyHow often each item is counted, usually weighted by value.
- WhenManufacturing Operations · Capacity planning · The demand plan · The peaksWhich periods carry the peak.
- PeriodManufacturing Operations · Production flow · The flow measure · The efficiencyThe measurement window.
- Observed overManufacturing Operations · Quality management · The capability measure · The stabilityHow long, since stability needs time to assess.
- IntervalManufacturing Operations · Maintenance · The maintenance regime · The regimeHow often, for scheduled regimes.
- WindowManufacturing Operations · Maintenance · The schedule · The windowWhen the asset is available for maintenance.
- FrequencyCompliance · Regulatory mapping · The requirement translation · The requirementsHow often, since a requirement without one is not performed.
- CheckedCompliance · Regulatory mapping · The change watch · The sources watchedHow often it is reviewed.
- CycleCompliance · Monitoring · The monitoring plan · The scopeWhich testing cycle it falls in.
- Test frequencyCompliance · Monitoring · The monitoring plan · The frequencyHow often this control is tested.
- Population periodCompliance · Monitoring · The test record · The sampleWhich period the sample was drawn from.
Brand Core12 places
- PeriodBrand promise · Deliverability · The cost to keep · The standing costThe period the figure covers.
- WhenBrand promise · Deliverability · The breaking point · The conditionsWhich periods carry the pressure, where it is seasonal.
- PeriodBrand promise · Keeping it · The failure record · The rateThe window measured.
- PeriodBrand promise · Keeping it · The trust reading · The beliefWhen the reading was taken.
- PeriodBrand Identity · Consistency · The audit · The sampleWhich period the sample covers.
- Held forBrand Positioning · The positioning statement · The version record · The versionsHow long it was in force, which is the discipline measure.
- Measured overBrand Value · Loyalty · The behaviour · The repeat rateThe window, matched to the natural purchase cycle.
- PeriodBrand Value · Valuation · The price premium · The premiumThe period the reading covers.
- FrequencyBrand Perception · Measuring perception · The instrument · The cadenceHow often it is run.
- CheckedBrand Perception · Shifting perception · The target perception · The measureHow often it is read, given that movement is slow.
- FrequencyBrand Narrative · The tellers · The internal version · The distributionHow often they encounter it.
- Held forBrand Narrative · Evolution · The change record · The versionsHow long it was in use.
Vision Core3 places
- PeriodVision Statement · What it rules out · The exclusions · The costOver what period the estimate applies.
- Fallback intervalMission Statement · Keeping it current · The triggers · The fallbackHow often it is checked without a trigger.
- Held forMission Statement · Keeping it current · The version record · The versionsHow long it was in force.
Market Core18 places
- PeriodMarket Opportunities · Sizing · The build-up · The frequencyThe period the frequency is expressed over.
- Measured overMarket Opportunities · Growth and direction · The rate · The growthHow many years, which should include a downturn.
- History availableMarket Opportunities · Growth and direction · The rate · The historyHow far back the data goes.
- PeriodCompetitors · The competitor set · The set · The share of lossesOver what window the count applies.
- FrequencyCompetitors · Monitoring · The owner · The rhythmHow often the check happens.
- PeriodTarget Audience · Segment value · The acquisition cost · The direct costThe period the figure covers.
- OverCustomer Journey · Drop-off · The losses · The trendThe comparison window.
- PeriodMarketing Channels · Channel economics · The loaded cost · The mediaThe period covered.
- OverMarketing Channels · The mix · The split · The driftAcross what period.
- PeriodMarketing Channels · Testing and incrementality · The result · The differenceThe period measured.
- Baseline periodMarketing Channels · Testing and incrementality · The result · The noise bandWhat the band was measured over.
- CycleMarketing Channels · Testing and incrementality · The decision · The retestHow often, matched to how fast conditions change.
- OverContent Type · Production · The cost per format · The unit trendAcross what period.
- FrequencyContent Calendar · The cadence · The rhythm · The frequencyHow often this format publishes.
- Reduced frequencyContent Calendar · The cadence · The floor · The minimumAt what rate.
- PeriodContent Calendar · The cadence · The adherence · The rateThe period measured.
- WhenContent Calendar · The plan · The horizon · The themesRoughly which period it belongs to.
- WhenContent Calendar · Seasonal moments · The audience calendar · The fixed pointsWhich part of the year.
Data Core17 places
- How far backKPI management · Definitions · The version record · The restatementHow much history was restated.
- By whenKPI management · Targets and thresholds · The target · The levelThe period it applies to.
- Derived fromKPI management · Targets and thresholds · The variation band · The bandWhat history the band was calculated on.
- OverKPI management · Targets and thresholds · The variation band · The false alarmsAcross what period the count was taken.
- Review frequencyKPI management · The review · The rhythm · The frequencyHow often it is looked at.
- Update frequencyData Collection · The sources · The source map · The holdersHow often it changes there.
- Update frequencyData Collection · The sources · The maintenance · The methodHow often it refreshes.
- Check frequencyData Collection · The sources · The maintenance · The driftHow often it should be verified, set from the drift rate.
- OverPerformance Analysis · Method · The approach · The designThe period analysed.
- OverPerformance Analysis · Acting on it · The implementation · The rateThe period measured.
- Reporting frequencyReporting · Distribution · The rhythm · The frequencyHow often it is produced.
- Decision frequencyReporting · Distribution · The rhythm · The frequencyHow often the decision it serves is taken.
- PeriodReporting · Whether it is read · The usage · The opensOver what window.
- Unused forReporting · Whether it is read · The unread · The listHow long it has had no access.
- Review frequencyReporting · Whether it is read · The estate size · The rhythmHow often retirement is considered.
- Restated back toData Governance · Definitions and lineage · The change process · The historyHow much history was recalculated.
- FrequencyData Governance · Access · The review · The cycleHow often the review happens.
Omni Core10 places
- How oftenCustomer Feedback · Gathering it · The unsolicited · The readingThe rhythm of reading.
- FrequencyCustomer Feedback · Reading the signal · The verbatim sample · The sampleHow often the reading happens.
- FrequencyCustomer Feedback · Routing · The handoff · The frequencyHow often feedback is passed on.
- OverCustomer Feedback · Routing · The outcome · The action rateThe period measured.
- FrequencyCustomer Feedback · Closing the loop · The collective report · The reportHow often it is published.
- PeriodCustomer Feedback · Closing the loop · The response rate · The rateThe period measured.
- FrequencyUI and UX Optimization · Accessibility · The testing · The manualHow often.
- FrequencyPersonalization · The limits · The reasoning · The reviewHow often.
- Measured overPersonalization · Whether it works · The control · The comparisonThe comparison window.
- Review frequencyPersonalization · Whether it works · The decision · The review cycleHow often each is reassessed.
Time Core17 places
- FrequencyMarket Timing · Signals to watch · The watcher · The rhythmHow often the check happens.
- PeriodGolden Opportunities · Capacity to act · The reserve · The amountThe period it covers.
- PeriodContingency Planning · Slippage · The history · The coverageHow far back the record goes.
- FrequencyContingency Planning · The fallback plan · The trigger · The watcherHow often it is checked.
- PeriodYear Wheel · The cycle · The demand cycle · The shapeThe month or week.
- PeriodYear Wheel · The cycle · The operating cycle · The loadWhen the load falls.
- PeriodYear Wheel · The cycle · The collisions · The overlapsWhen the collision falls.
- Moved toYear Wheel · The cycle · The collisions · The resolutionWhere it goes instead.
- WindowYear Wheel · Fixed points · The freeze periods · The windowsWhen the freeze runs.
- PeriodYear Wheel · Load across the year · The real capacity · The absenceWhich month.
- PeriodYear Wheel · Load across the year · The real capacity · The remainderWhich month.
- PeriodYear Wheel · Load across the year · The committed load · The placementWhich months.
- PeriodYear Wheel · Load across the year · The over-commitment · The gapWhich month.
- FrequencyYear Wheel · The review rhythm · The cadences · The frequenciesHow often.
- Rate of changeYear Wheel · The review rhythm · The cadences · The matchHow fast it actually moves.
- PeriodYear Wheel · The review rhythm · The distribution · The placementWhich month.
- LapsedYear Wheel · The review rhythm · The adherence · The lapseWhen the rhythm broke.
Every attribute type in the framework is listed in the attribute library.