The calendar · The cadence · Element

The rhythm

How often, where, and in what form.

The part

What it is

Stated per channel, because each has a different tolerance. The same cadence that builds a habit in one place reads as silence in another.

A rhythm the audience can predict is worth more than a higher volume they cannot.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.