What moves people forward · The evidence needed · Element
The placement
Whether it appears at the stage where it is needed.
The part
What it is
Evidence needed at approval stage placed on a homepage reaches the wrong person at the wrong time.
Matching placement to the stage it serves is a small change with a disproportionate effect on progression.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the evidence needed
The decisive evidence
What actually convinced them.
LearnThe availability
Whether that evidence exists and where it sits.
Learn