What moves people forward · The evidence needed · Element
The decisive evidence
What actually convinced them.
The part
What it is
Named specifically, from buyer accounts. Aggregated across enough buyers, two or three items dominate.
The winning items are frequently things the organisation considers minor and does not feature.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the evidence needed
The availability
Whether that evidence exists and where it sits.
LearnThe placement
Whether it appears at the stage where it is needed.
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