Channel selection · The channel list · Element
The channels
Each channel in use, with spend and audience.
The part
What it is
Including the small ones and the ones run by other teams, which are frequently absent from the marketing view.
Spend at channel level is what makes the comparison possible and is sometimes surprisingly hard to obtain.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.