Channel selection · The channel list · Element
The annual question
Whether the organisation would start this channel today.
The part
What it is
Asked of every channel once a year. It is a different question from whether the channel is performing, and it produces different answers.
A no that is not acted on is worth recording, because it usually recurs.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the channel list
The channels
Each channel in use, with spend and audience.
LearnThe origin
Whether the channel was chosen or inherited.
Learn