The mix · The split · Element
The proportion
What share goes to each.
The part
What it is
Stated deliberately rather than emerging from a series of individual channel decisions, which is how it is usually set.
The right proportion varies by category maturity, growth ambition and how long the sales cycle is.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the split
The classification
Which channels count as which.
LearnThe drift
How the split has moved over time.
Learn