Channel conflict · The boundaries · Element
The rule
What determines which route serves a customer.
The part
What it is
Company size, geography, product line or industry. Size is the most common and the easiest to apply.
Written so that a specific customer can be assigned by anyone, not only by someone with context.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.