Channel conflict · The boundaries · Element
The transitions
What happens when a customer crosses a boundary.
The part
What it is
A customer growing out of the partner segment into direct coverage is a common and badly handled situation.
Without a rule, the partner loses a customer they developed, which damages the relationship more than the revenue justifies.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the boundaries
The rule
What determines which route serves a customer.
LearnThe edge cases
Customers the rule does not clearly assign.
Learn