Route to market · The routes · Element
The route list
Every way a customer can actually buy.
The part
What it is
Direct sales, self-serve, reseller, distributor, marketplace, embedded in another product. Some organisations have all six.
Including the ones nobody manages, which are usually the ones producing the odd customers nobody can explain.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the routes
The volume
How much goes through each.
LearnThe segment served
Which customers each route reaches.
Learn