Route to market · The routes · Element
The segment served
Which customers each route reaches.
The part
What it is
Where a route serves a segment the organisation cannot reach directly, it is buying access and the margin share is the price.
Where two routes serve the same segment, that is the conflict question.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.