The value

The resulting figure, on contribution rather than revenue.

The part

What it is

Spend times duration times margin, less the cost to serve. Each component should be visible so a disagreement can be located.

A range is more honest than a point, particularly where duration is estimated.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Lifetime value
The resulting figure, on contribution.
Money shared type
Margin used
Which margin the calculation applies.
Percentage shared type
On revenue basis
The revenue figure, held alongside so the difference is visible.
Money shared type