Segmentation · The consequence test · Element
The cost
What treating a segment separately costs.
The part
What it is
Separate messages, variants and channels all cost something, and a segment whose distinct treatment costs more than its incremental value is a segment that should be merged.
The calculation is rough and it prevents segmentation multiplying without limit.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the consequence test
The differences
What is actually done differently.
LearnThe merges
Segments treated identically that should be combined.
Learn