Segmentation · The consequence test · Element
The differences
What is actually done differently.
The part
What it is
Message, price, channel, product variant or service level. At least one has to differ or the segment is decorative.
Planned differences and actual differences are not the same; the actual ones are what count here.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the consequence test
The merges
Segments treated identically that should be combined.
LearnThe cost
What treating a segment separately costs.
Learn